Wal-Mart looking to make a splash in NASCAR
Posted on: June 8, 2010 11:25 am
Interesting article over at scenedaily.com about Wal-Mart looking to make a big move into the NASCAR ranks .
Several different scenarios are being bandied about. Will it sponsor one driver? A team of drivers? According to the article, they're looking to become NASCAR's "exclusive retailer in the mass merchandise space." With DuPont scaling back its sponsorship next season, Jeff Gordon's No. 24 car is seen as a possible landing spot.
I've often wonder why Wal-Mart didn't have a bigger presence in NASCAR. We've had the Target car for several years now, and K-Mart had a car back in the day. What's Wal-Mart been waiting for?
I think there are several companies that have missed the boat in what they might be able to do in NASCAR. Why hasn't an apparel giant like Nike, Reebok, Addidas pounced? They do realize NASCAR fans buy shoes and wear clothes don't they? Just imagine all the merch Nike would have sold had it had hooked up with Dale Earnhardt Jr. That swoosh would be everywhere in the stands.
Another company I thought could do well in NASCAR is Disney. There is so much they could promote -- parks, movies, tv shows -- the car could have a new paint scheme every week. At the track they could have a trailer set up where fans could start booking their Disney vacations. And the NASCAR goodies plasted with Disney would be bought not just by NASCAR, but Disney collectors as well.
We hear so much about sponsorship woes in NASCAR, but I believe there are opportunities if execs would just have some vision.
-- Brian De Los Santos