NASCAR Sprint Cup Series television ratings rose for the second straight week.
After kicking off the year with a 13 percent increase in Daytona 500 ratings, Sunday's Subway Fresh Fit 500 at Phoenix International Raceway continued the trend.
Nielsen overnight numbers from the FOX telecast were up six percent over the second race of the 2010 season with Phoenix generating a 5.3 rating.
That's up from the 5.0 last year's second event of the season generated when the Sprint Cup Series raced at Auto Club Speedway in Fontana, California.
The start is encouraging to NASCAR officials who suffered through a 13 percent drop in overall ratings numbers last year from the 2009 season.
FOX will televise the third race of the season this Sunday from Las Vegas Motor Speedway at 3 p.m. ET.
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