Blog Entry

Dover Sprint Cup TV ratings rise

Posted on: October 4, 2011 2:54 pm
Posted by Pete Pistone

From News Release

ESPN's live telecast of the NASCAR Sprint Cup Series race at Dover International Speedway on Sunday, Oct. 2, earned a 3.0 household coverage rating, averaging 4,093,000 viewers, according to the Nielsen Company. The rating was up from the 2.8 rating for last year's Dover race, which also aired on ESPN. Telecasts of both Chase for the NASCAR Sprint Cup races that have been run as scheduled so far this season have seen increased ratings. The opening race of the Chase at Chicagoland Speedway was rained out on its original date and run on a Monday. ESPN2's live telecast of the NASCAR Nationwide Series race at Dover on Saturday, Oct. 1, earned a 1.1 household coverage rating, averaging 1,443,000 viewers. The 2010 race earned a 1.2 rating.
More NASCAR coverage

Since: Oct 7, 2006
Posted on: October 6, 2011 2:30 am

Dover Sprint Cup TV ratings rise

The roundy round is an absolute niche sport that will have it's ardent and enthusiastic viewers that will follow it to the ends of the earth, but is never going to attract the casual fan. You either love it or despise and/or don't understand it, and there is very little middle ground. Trying to add drivers like Danica to broaden the fan base backfires because it raises the question from skeptics like me wondering how this can be a sport when you have 90 pound women and 60 year old men that are able be competitive with the big boys? If it is your bag fine, but don't expect the channel surfer to stop long enough to boost your ratings when Man v Food and reruns of The Office are on.   

Since: Dec 14, 2006
Posted on: October 5, 2011 9:12 pm

Dover Sprint Cup TV ratings rise

Ratings are up because the average fan can not relate to Jimmie Johnson.  Once the chase removed him as a front runner, people started tuning.  If I was Todd Helton, et. al., I would do anything I could to keep him out of it.  If he gets hot and takes the lead in points again, the ratings will tank, guaranteed.

"Anybody but Jimmie" was spoken earlier in the year by someone (can not remember who), but whoever said it had a great understanding of the marketing of the sport and what was needed to write everyone's paychecks.

Since: Apr 5, 2007
Posted on: October 5, 2011 2:42 pm

Dover Sprint Cup TV ratings rise

Good stuff.  After a few years of reading nothing but bad news about things like tv ratings, it's good to see them going up.  And this isn't isolated - it's been going on all year.  Keep it up, NASCAR.  Goin mainstream.  Boogity boogity boogity.

Since: Jun 15, 2009
Posted on: October 5, 2011 1:57 am

Dover Sprint Cup TV ratings rise

More NA$CAR bullshit lies!!!! Half the stands are now covered up with advertisement tarps the rest of the stands are maybe a quarter full or three quarters suddenly here comes the stroryline that...but guess what the tv ratings were up so we are still doing good and drawing interest guys...B-U-L-L-S-H-I-T...This is the future of NA$CAR if you are going to keep shoving jr and danica down the throats of people that do not want to see them...get rid of the media darling and bring back real racers in real race cars in real races and the real race fans will return...

Since: Jan 13, 2007
Posted on: October 4, 2011 9:48 pm

Dover Sprint Cup TV ratings rise

Ratings may have been up because everyone was home watching their TV.That track looked like a ghost town,I don't believe the ratings were higher,most people are watching the NFL and Baseball playoffs.

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or