Blog Entry

Kenseth lands Charlotte sponsor

Posted on: October 11, 2011 11:15 am
Posted by Pete Pistone

From News Release

CONCORD, N.C. (Oct. 11, 2011) --- Roush Fenway Racing is proud to announce a new primary sponsorship for 2003 Sprint Cup Series Champion, Matt Kenseth, and his No. 17 team on behalf of Fluidmaster®  for this weekend’s Bank of America 500 at Charlotte Motor Speedway.  The sponsorship is the first of its kind for Fluidmaster® and is a true testament to the appeal of sponsorship in NASCAR serving as a way to connect companies with customers.

“It’s always exciting to introduce a new partner to the sport,” said Kenseth, driver of the No. 17 Fluidmaster® Ford.  “It shows that companies recognize the loyalty in our sport between sponsors and customers, and we’re proud to have Fluidmaster® joining the No. 17 team this weekend at Charlotte.” 

After researching the opportunity to participate in this weekend’s Sprint Cup Series race, Fluidmaster® recognized the strong appeal of motorsports racing among its key professional plumbing customers as well as do-it-yourselfers worldwide.

“It will be thrilling for our loyal customers, employees and other business partners to watch Matt Kenseth and the No. 17 Fluidmaster® Ford race to the finish line Saturday night,” said Robert Anderson Schoepe, Chairman and Chief Executive Officer of Fluidmaster, Inc.  “This event symbolizes the global race we are in to maintain our industry leadership position, and we’re in it to win it.”

“This event is also significant for us as it coincides with the introduction of our innovative water saving DUO FLUSH™ line of products,” said Scott McDonald, VP of Marketing for Fluidmaster. 

DUO FLUSH™ converts existing toilet installations into water saving dual flush systems, capable of saving up to 45% of the water normally used to flush liquid waste. Fluidmaster’s new design features easy adjust dials conveniently located on top of the valve which allow the user to set the optimal water usage for their specific toilet.  The user can then simply lift up the handle for a half flush or push down for a full flush.  Additional details, including an online calculator to estimate annual water and dollar savings for specific home conditions can be found via smart phones or computers at

Kenseth has achieved two wins, nine top-five finishes and 17 top-10 finishes this season in the NASCAR Sprint Cup series within the first 30 races of the year, and is currently fifth in the Chase driver point standings. 

The premiere of the No. 17 Fluidmaster® Ford Fusion will take place on October 15, 2011 for the Bank of America 500 at Charlotte Motor Speedway and the fifth race of the 2011 Chase for the Sprint Cup.  The Bank of America 500 will be broadcast on ABC Saturday, October 15th with television coverage beginning at 7:30 pm EDT and radio coverage provided by the Performance Racing Network.

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