Blog Entry

NASCAR finale earns record TV ratings

Posted on: November 22, 2011 4:40 pm
Posted by Pete Pistone

From News Release

The final race of the Chase for the NASCAR Sprint Cup featured a down-to-the-wire battle for the championship and earned the largest viewership ever for a NASCAR Sprint Cup race telecast on ESPN.

With a peak audience of 10.5 million when the checkered flag fell on champion Tony Stewart at 8:08 p.m. ET, ESPN’s telecast of the Ford 400 from Homestead-Miami Speedway on Sunday, Nov. 20, averaged 6,799,000 viewers and earned a 4.6 household coverage rating (4.0 U.S. rating), according to the Nielsen Company. The viewership average broke ESPN’s previous record of 6,668,000 viewers for the 2008 Brickyard 400 at Indianapolis. Final figures do not include a rain delay from 4:45-6 p.m.

Viewership was up 21 percent and the rating was up 18 percent from last year’s event, which also aired on ESPN and earned a 3.9 coverage rating and averaged 5,605,000 viewers. In addition, the 2011 race out-delivered the 2009 race that aired on ABC and earned 5,607,000 viewers and a 3.6 U.S. rating.

Ratings for the Chase for the NASCAR Sprint Cup on ESPN and ABC increased 14.8 percent from 2010, averaging a 3.1 U.S. rating compared to 2.7 for last year (not including the rain-delayed Chicagoland Speedway event, which was run on a Monday). Also, excluding rainout races, ESPN and ABC’s NASCAR Sprint Cup coverage for 2011 averaged a 3.2 U.S. rating, up more than six percent from a 3.0 for last year.

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Since: Apr 5, 2007
Posted on: November 24, 2011 8:31 am

NASCAR finale earns record TV ratings

For all the complaining about the new points system, the Chase, the 48....this vindicates Nascar for the changes has recently made.  They've been tinkering with this stuff to create a playoff atmosphere, and this year they got a "Game 7" equivalent. 

You had a big name (Stewart), and a guy impossible to dislike (Edwards) racing for the titel in the last week of the year.  IT was about drama.  That's why people tuned in.  Good stuff. 

Happy Thanksgiving, boogity-boogity and all that !

Since: Feb 24, 2008
Posted on: November 24, 2011 6:47 am

NASCAR finale earns record TV ratings

It's a shame to say it's because the "Non-JJ" factor! He deserves more love!!

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