(Greg Biffle drove the new-look Fusion out at Tuesday's media event)
CONCORD, N.C. - Ford unveiled the 2013 Fusion that will compete on the Sprint Cup Series Tuesday as a media event held in the infield of Charlotte Motor Speedway.
The car was designed by the manufacturer in hopes of bringing back brand identity and manufacturer awareness to a NASCAR fan base that has grown tired with the current homogenous-looking Cup machines.
"We wanted Fusion to be the car that helped return 'stock car' to NASCAR," Jamie Allison, director of Ford Racing said. "I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways."
Initial response from drivers has been positive including Daytona 500 winner Trevor Bayne's take on the new car.
“The coolest thing about it to me is that the Fusion looks like you just took that production version and put a race kit on it," Bayne said.
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