DAYTONA BEACH, Fla. - If you're a NASCAR fan that utilizes Twitter, chances are you'll run across the thoughts of Brad Keselowski.
The Penske Racing driver is very active on the social media front (@keselowski) and in fact has created a program that provides fans with an opportunity to have their Twitter handles displayed on his own team's Camping World Truck Series entry, that will be driven full-time by Parker Kilgerman this season.
“I was thinking about this the other day when I was around my dad," Keselowski said of his social media philosophy. "I grew up with him and the race team in the Camping World Truck Series. I was thinking about his approach and remember thinking about how that was so 1990’s. I was thinking about how it’s a reflection on social media and how much from just five years ago the world has changed and social media is a large part of that. It affects the sport of NASCAR and how we engage our fans and our sponsors. I think those that are able to be leaders in that matter will come out on top. This new age of NASCAR that’s coming where social media has so much power, I’m committed to being one of those guys, committed more than just in words. I spent a pretty good chunk of money on the Twitter stuff that I have for the truck campaign.”
As for whether he tries to dial down his thoughts before Tweeting, Keselowski says what you read is from the hear.
“Absolutely not. If I have to think about it twice, it’s not authentic," he said. "If I have to stop and think, ‘If I should cut out this world not to make so and so mad’, I’m a big believer in authenticity. I’ve had a few moments where I’ve had to explain myself.”
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