Blog Entry

Budweiser moves sponsorship to include Duel

Posted on: February 24, 2012 11:41 am
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By Pete Pistone

DAYTONA BEACH, Fla. - The Duel at Daytona qualifying races will get a new name and sponsor beginning in 2013.

Budweiser has changed its sponsorship agreement with Daytona International Speedway and will now sponsor the pair of traditional 150-mile events that set the field for the Daytona 500.

The Budweiser Duel at Daytona is the new official name of the Thursday races with the brewery replacing Gatorade as sponsor of the event.

Beginning with the 2013 season, Budweiser will also become the official title sponsor of Speedweeks – the ten-day stretch of stock-car races from the Shootout to the Daytona 500.

The decision means the Shootout, which had carried Anheuser-Busch sponsorship since its inception, will have a new sponsor beginning next season.

"We've enjoyed a long relationship with Budweiser on that event and it's been great," said Daytona International Speedway president Joie Chitwood III. "But we've worked out an arrangement to enhance the company's partnership with the race track and in the process it's opened up an opportunity to bring a new sponsor to the Shootout beginning next year. We're talking to a few companies who have shown interest and the good news is after the race we had here last Saturday night, it's great timing to showcase the event to potential sponsors."

Daytona Speedweeks

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