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Blog Entry

Name change coming for Infineon Raceway

Posted on: March 7, 2012 7:22 pm
Edited on: March 8, 2012 8:34 am
 
By Pete Pistone

Speedway Motorsports Inc. will need to find a replacement title sponsor for Infineon Raceway.

Sports Business Journal reports Infineon Technologies has decided to end its sponsorship of the Sonoma, California road course.

The 10-year deal reportedly worth $34.4 million expires in May and the copany has indicated it will not renew.

Vice president for marketing and communications John Cardinale told the publication that the speedway has several companies interested in assuming the naming rights. "There are three or four companies we're talking to," he said. "I wouldn't say they're ready to sign, but they're certainly interested."

Before the title sponsorship the track was known as Sears Point Raceway, which it will more than likely revert to until a new sponsor is found.

It marks the second SMI property that has lost a title sponsor in recent years with Lowe's ending its naming rights deal with Charlotte Motor Speedway a few years ago.


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Category: Auto Racing
Comments

Since: Apr 22, 2009
Posted on: March 8, 2012 9:31 pm
 

Name change coming for Infineon Raceway

Drop California!



Since: Dec 12, 2010
Posted on: March 8, 2012 3:34 pm
 

Name change coming for Infineon Raceway

Good luck SMI.


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com