Tired of the Stephen Strasburg hype? Too bad -- looks like Madison Avenue is preparing to pile on.
A survey of 50 sports business executives and media personalities by Sports Business Daily said the Nationals rookie is by far the most marketable major-league player under 25, named first on 62 percent of ballots. Strasburg was previously named the fourth-most marketable in all of MLB, behind Derek Jeter, Albert Pujols and Joe Mauer.
"He’s got a powerhouse agent [Scott Boras], and he’s got Nike in his camp," one respondent said. "I see all those things as developing him into somebody that can be a machine out there from a marketing perspective."
Rays third baseman Evan Longoria was second in the survey, followed by the Braves' Jason Heyward and the Rays' David Price. Coming in fifth: Bryce Harper, the top draft pick in June who has yet to play a professional game.
Overall, the survey doesn't exactly paint a rosy picture of baseball's future marketability. Of the top five, you've got two guys in the Washington market (big market, but invisible team) and two in the Tampa market, and except for Strasburg your average baseball fan couldn't pick any of them out of a police lineup.
-- David Andriesen
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