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Blog Entry

Giants being sued over 'San Francisco' logo

Posted on: October 12, 2011 2:27 pm
 
By Matt Snyder

The cursive scripted "San Francisco" logo -- pictured right, on Giants manager Bruce Bochy's jacket -- has been used by the San Francisco Giants since 1993, but neither the ballclub nor Major League Baseball ever got the logo trademarked. And now they're being sued for using it (SFweekly.com).

According to reports, back in March, a company called Gogo Sports of Hayward trademarked a nearly identical San Francisco script and then the Giants rushed to try and get their script trademarked in April. The Giants were denied, as the logos were deemed too similar.

Since then, the two sides have gone back and forth trying to avoid heading to court, but were unable to reach any sort of an agreement. So last month, Gogo Sports of Hayward filed a federal lawsuit in an attempt to get the Giants to cease and desist using the "San Francisco" script on any merchandise.

Considering the clothing company trademarked the logo in question first, it might seem the Giants will lose this battle. Think again.

Federal law "also protects unregistered trademarks," says Golden Gate University law professor William Gallagher (SFWeekly.com). "If the Giants have been using the script logo on their merchandise for years, it's likely they'll have strong trademark rights based on use alone."

So while Gogo Sports might have thought it was being savvy, it may very well end up costing itself in a big way in terms of time and money.

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Category: MLB
Comments

Since: Feb 5, 2008
Posted on: October 16, 2011 11:35 am
 

Giants being sued over 'San Francisco' logo

i can see it now the NEW YORK GIANTS. Then new york will sue. lol



Since: Aug 30, 2006
Posted on: October 16, 2011 1:40 am
 

Giants being sued over 'San Francisco' logo

Really shamrock? Wow. What if I were to say "what are the odd that Detroit riots since they lost the ALCS?" Just as ignorant as your comment. Back off the racist comments, save it for the occupy wall street boards.



Since: Oct 13, 2011
Posted on: October 14, 2011 7:11 am
 

Giants being sued over 'San Francisco' logo

yo gogo sports, have you been around since the giants moved to san fran, i didn't think so , go home shut the f up and whine in your own backyard. you sound like a bitch!!



Since: Mar 2, 2009
Posted on: October 14, 2011 12:41 am
 

Giants being sued over 'San Francisco' logo

I have no idea why I even read this article.  How can you TRADEMARK a City name ???  Is it all about the script ???  Looks to me like a get rich quick scheme by Gogo.  I guess times are hard and every schemer is trying to make a buck.  It's all a non-issue and is not worth my prime time interest.   



Since: Jan 15, 2008
Posted on: October 13, 2011 8:30 pm
 

Giants being sued over 'San Francisco' logo

Gogo Sports can go fuck itself.



Since: Oct 13, 2011
Posted on: October 13, 2011 6:25 pm
 

Giants being sued over 'San Francisco' logo

Much lower than the odds that you're an ignorant bigot.



Since: Sep 15, 2006
Posted on: October 13, 2011 4:39 pm
 

Giants being sued over 'San Francisco' logo

what are the odds that Gogo Sports is owned by a jew?



Since: Oct 13, 2011
Posted on: October 13, 2011 4:32 pm
 

Giants being sued over 'San Francisco' logo

They both look like Coca-Cola's script to me...



Since: Sep 11, 2008
Posted on: October 13, 2011 4:13 pm
 

Giants being sued over 'San Francisco' logo

If they Giants lose in Federal court do they have to move back to "NEW YORK"   just asking...LMAO




Since: Oct 13, 2011
Posted on: October 13, 2011 3:10 pm
 

Giants being sued over 'San Francisco' logo

I hope publications publicize who the owners are of GoGo Sports and get the public to associate those names with "scam artists." Let these greedy people lose in life for being the losers they are. They can't find any way to be successful so they try to make money off the success of others.


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com