Posted by Josh Katzowitz
The NFL announced today at its annual fall meeting in Chicago that Nike will provide its game uniforms beginning in 2012, meaning Reebok – which had been the official outfitter – has been shut out completely from the NFL.
Beginning in April 2012, Nike will provide the uniforms, sideline personnel apparel and fan gear.
Among the other deals approved by the league owners:
-New Era will supply the on-field headwear and will produce headwear for the sidelines and fans.
-Under Armour will continue to be the official sponsor of the NFL Combine and will offer Combine apparel beginning in 2012.
-GIII will continue to help manufacture fan gear, including men’s and women’s outerwear.
-VF will continue to manufacture fan gear, including T-shirts and fleece.
-Outerstuff will continue to provide the league’s youth apparel.
-’47 Brand will produce headwear for fans.
“We have spent considerable time the past few years rigorously evaluating our apparel business,” said Eric Grubman, the NFL’s executive vice president of NFL ventures and business operations. “The new framework will provide fans with a wider breadth of merchandise from global category leaders in the sports licensed apparel industry.”
Yes, but can Nike make a suit for Jack Del Rio (pictured above) like the one Reebok did? That’s what I want to know.
Barring that, here's some interesting analysis by CNBC's Darren Rovell on the new deals.
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