If you can’t keep ‘em on, you can’t sell them. That seems to be Wrangler’s thinking with Brett Favre and jeans, anyway. Wrangler cut its ubiquitous Favre commercials from NFL broadcasts on Sunday.
Darren Rovell of MSNBC.com writes:
The Favre Wrangler spot, which had been in heavy rotation, only ran ten total times on Sunday on smaller niche channels including Versus, FX, Speed and the History Channel. Not a single Favre Wrangler ad aired on an NFL broadcast, according to Front Row Analytics, a sponsorship evaluation firm.
Wrangler would not comment on this. Favre is still on the company’s website, so he has not been completely dropped as a sponsor.
Perhaps more clarity will arrive once Favre meets with NFL officials on Tuesday. The league is currently investigating lewd texts that the quarterback allegedly sent to Jets employees in 2008.
For more NFL news, rumors and analysis, follow @cbssportsnfl on Twitter and subscribe to our RSS Feed .