Blog Entry

Nike making shocking changes to NFL uniforms?

Posted on: November 19, 2010 11:45 am
Edited on: November 19, 2010 1:59 pm

Posted by Andy Benoit

In 2012, assuming the world doesn’t come to an end, Nike will take over as the official uniform supplier of the NFL. When this deal was first announced, Nike’s Brand President Charlie Denson said, essentially, that NFL uniforms had not advanced quickly enough and that Nike would be making big changes to rectify that.

He wasn’t kidding.

If the Nike uniform design sketches that are popping up on message boards are indeed legit (many believe Nike has leaked them in hopes of getting easy feedback from teams and consumers), then the NFL is about to be propositioned with one of the most drastic rebranding campaigns in sports history.

Before you take a look at some of the designs, understand a few things:

**It has not been confirmed that Nike put these out.

**The NFL has not approved any of these uniforms (and it’s likely the league has not even had discussions with Nike about the specifics).

**Given that teams like the Cowboys, Bears, Steelers, Packers, Browns, Colts, Raiders, etc. have had essentially the same uniforms for their entire modern existence, it’s possible that these digs could be vehemently rejected.

**It’s also possible that these uniforms would only be worn on special occasions, just like Nike has done in college football with the Pro Combat uniforms.

Here are five of the more noteworthy uniforms designs. To see more, click here.

UPDATE 1:45 p.m ET: CNBC’s sports business guru Darren Rovell says the Nike Patriots uniform is fake and that Nike did not design it. No word from Rovell on whether the other uniforms are also a scam or were indeed leaked from Nike. We'll let you know as soon as we know. Regardless, aren't these at least just sort of fun to look at?

UPDATE 2:00 p.m. ET: The Saints have now said that the uniforms were not designed by Nike and that the NFL will not be using them. We’ll go ahead and assume that all 32 uniforms are a scam. To whoever executed the scam…nice work. You got the reaction you wanted. Plus, you gave us all great fodder, so thanks.

Miami (
Dallas ( ( (

New England (
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Since: Dec 2, 2011
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Nike making shocking changes to NFL uniforms?

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Posted on: December 2, 2011 7:46 pm

Nike making shocking changes to NFL uniforms?

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Since: Nov 19, 2010
Posted on: November 19, 2010 6:29 pm

Nike making shocking changes to NFL uniforms?

This is exactly what this league needs to add a little more flava to the sport. Mabye nike can leak some negotiations on a labor agreement so we can enjoy this game next year with no lockout.

Since: Nov 12, 2006
Posted on: November 19, 2010 4:22 pm

Nike making shocking changes to NFL uniforms?

The Patriots uniform looks like Wonder Woman's uniform

Since: Nov 12, 2006
Posted on: November 19, 2010 4:21 pm

NIKE Steeler uniform

The Steeler uniform is HORRIBLE, just awful. Taking the colors from the astroids and putting them on the sleve is not something that, shall we say, lends itself to looking tough.
Leave the old-school teams like the Steelers, Browns, Packers, Bears, Giants alone.

Since: Jun 7, 2008
Posted on: November 19, 2010 3:38 pm

Nike making shocking changes to NFL uniforms?

I thought the Patriots one was cool. I mean why not add a little bit of graphic to the uniforms like that? I think they would sell anyways.

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