In completely unsurprising news, Steelers QB Ben Roethlisberger, despite the chance to win his third Super Bowl ring, is virtually untouched when it comes to the advertising world.
A couple off-field transgressions certainly doesn’t help your Q rating, and Roethlisberger has suffered, most likely due to his bad boy image (“bad boy” in the bad sense, not “bad boy” in the James Dean sense).
“A third Super Bowl appearance and possible win would rehabilitate him slowly but surely among fans and men,” Gerry Philpott, CEO of E-Poll Market Research told CNBC’s Darren Rovell . “However, women have shown with Kobe, Tiger and Vick that they take a long time to forgive, if they ever forgive at all.”
More from Rovell’s interesting story:
As of May 2010, the folks at Davie-Brown Index said he had the appeal of troubled singer Amy Winehouse, the aspiration qualities of cycling cheat Floyd Landis, the endorsement qualities of Barry Bonds and the trust levels similar to Roger Clemens and Pete Rose.
“People didn’t like him, they didn’t trust him, they didn’t find him to be aspirational,” said the DBI’s Chris Anderson. “After [SUnday] night’s performance his scores will be on the upswing, though it will be interesting to see just how much they bounce back.”
In a poll taken before the season, in which Roethlisberger was suspended for the first four games because of his conduct, Roethlisberger’s positive Q Score dropped 33 percent, while his negative Q Score rose 124 percent.
Roethlisberger, though, has made a remarkable turnaround this season. He’s played extraordinarily well, and he’s made positive strides in seemingly just about every avenue of his life. Hell, even the Steelers beat writers presented him with the good guy award.
And for his part, Roethlisberger’s agent, Ryan Tollner, says his client doesn’t care about scoring deals. Which, I suppose, works out well for everybody in the end.
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