Blog Entry

Big Ben not too big in marketing world

Posted on: January 24, 2011 10:50 pm
 
Posted by Josh Katzowitz

In completely unsurprising news, Steelers QB Ben Roethlisberger, despite the chance to win his third Super Bowl ring, is virtually untouched when it comes to the advertising world.

A couple off-field transgressions certainly doesn’t help your Q rating, and Roethlisberger has suffered, most likely due to his bad boy image (“bad boy” in the bad sense, not “bad boy” in the James Dean sense).

“A third Super Bowl appearance and possible win would rehabilitate him slowly but surely among fans and men,” Gerry Philpott, CEO of E-Poll Market Research told CNBC’s Darren Rovell . “However, women have shown with Kobe, Tiger and Vick that they take a long time to forgive, if they ever forgive at all.”

More from Rovell’s interesting story:

As of May 2010, the folks at Davie-Brown Index said he had the appeal of troubled singer Amy Winehouse, the aspiration qualities of cycling cheat Floyd Landis, the endorsement qualities of Barry Bonds and the trust levels similar to Roger Clemens and Pete Rose.

“People didn’t like him, they didn’t trust him, they didn’t find him to be aspirational,” said the DBI’s Chris Anderson. “After [SUnday] night’s performance his scores will be on the upswing, though it will be interesting to see just how much they bounce back.”

In a poll taken before the season, in which Roethlisberger was suspended for the first four games because of his conduct, Roethlisberger’s positive Q Score dropped 33 percent, while his negative Q Score rose 124 percent.

Roethlisberger, though, has made a remarkable turnaround this season. He’s played extraordinarily well, and he’s made positive strides in seemingly just about every avenue of his life. Hell, even the Steelers beat writers presented him with the good guy award.

And for his part, Roethlisberger’s agent, Ryan Tollner, says his client doesn’t care about scoring deals. Which, I suppose, works out well for everybody in the end.

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Comments

Since: Dec 2, 2011
Posted on: January 10, 2012 1:53 pm
 

Big Ben not too big in marketing world

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dsfjwerw
Since: Dec 2, 2011
Posted on: January 5, 2012 3:20 pm
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jhfgdters
Since: Dec 2, 2011
Posted on: December 9, 2011 8:52 am
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Since: Sep 22, 2008
Posted on: January 26, 2011 7:19 pm
 

Big Ben not too big in marketing world

You lost all credibility when you chose to quote "T.O."  There was no video of this alleged act, so not what orifice you pulled that one from.  If you took time to read the statements and the evidence presented to the police and D.A., you would realize that there was no way they could arrest him.  Obviously listening to a grandstanding D.A. was more powerful than investing time to analyze the case on its own merits.  I am not a Roethlisberger fan, but I have taken the time to read the statements in both the Atlanta and Nevada cases.  In Atlanta, the accuser in her own statement, which looked like a 5 yr old child wrote it, said she was not "raped" by Roethlisberger.  Suddenly, after spending time with her sorority sisters, (which anyone who went to college knows are all without any faults or character flaws), she changed her tune and said that there was sexual intercourse involved.  Did the pictures of dollars dancing in her head suddenly improve her recollection of the events in question?  As for Nevada, please take some time to read the emails the woman sent out shorlty after sleeping with Ben.  They were not ones claiming he raped or forced her to do anything.  For cryin' out loud, she was hoping she was pregnant with his child.  Ya, that paints a picture of sexual assault.  Get real.  Neither you nor I know what occurred in Atlanta other than Ben was acting like a Big Ben jerk.  Just remember, athletes have been targets in the past for false allegations, and one false one can beget another one.  It's kind of amazing that the accuser and her sorority friends took the time to look up his height and weight that has been listed in the Steelers media guide and website since his rookie year.  Yep, right on the initial statement she states the perpetrator was 6'5", 241 lbs.  Damn, that's pretty good for a drunk college girl who just supposedly got "raped".  Perhaps she belongs in a traveling circus with her ability to "guess" a person's height and weight.  Mark Chmura of the GB Packers was accused of rape 10 years ago.  Not only was he found not guilty of all charges when charged with sexually assaulting a minor.  Hmmm...do you think Chmura was even close to making the money Roethlisberger is?  Being a woman, it is offensive to me when someone tarnishes another person's reputation for gain.  Many of us have experienced sexual assaults and the pain and memories associated with the crime.  False accusations or embellished accusations belittle what we have gone through.  I never thought I would be out "defending" a Steelers player, but you apparently are one to lay verdict on someone without taking any of your precious time to read anything more than the crap out on TMZ.  Sitting on your butt in front of a TV listening to a DA who wants his 15 minutes of fame doesn't really provide you with enough information to draw conclusions other than there was no evidence to charge him.  After reading your posting, you must look like a duck, walk like a duck, and talk like a duck, because you sure sound like Daffy Duck.



Since: Aug 30, 2006
Posted on: January 26, 2011 11:20 am
 

Big Ben not too big in marketing world

It shows Ben and the girl walking into the bathroom together. Plus both her friend and Ben's bouncer acknowledged that when the girls friend attempted to get past the bouncer in the hallway he wouldn't let her pass. Listen, I'm not one to take these allegations lightly when they come from a woman. I know that they can condemn a guy before he’s even proven innocent. So, it’s not all fun and game. But, this isn’t the first time that he’s been accused and both of the facts surrounding the allegations are extremely fuzzy, at best. You’d think that if he were 100% innocent it’d be more cut and dry…or he just wouldn’t have put himself in that situation to begin with. C’mon man…




Since: Jan 26, 2011
Posted on: January 26, 2011 11:05 am
 

Big Ben not too big in marketing world

Really, what does the video show exactly?



Since: Aug 30, 2006
Posted on: January 26, 2011 10:53 am
 

Big Ben not too big in marketing world

What was it that T.O. said? If it looks like a duck and walks like a duck? I'm not one to lay verdict on someone but this isn't the first time the "alledged" alligations have been sent. Plus, there's video that pretty much validates the girls story. He's a scumbag as far as I'm concerned...



Since: Aug 11, 2006
Posted on: January 26, 2011 9:36 am
 

Big Ben not too big in marketing world

Unless Roethlisberger wants to give us a good reason to believe he's innocent instead of just playing the "my lawyers are more powerful than your lawyers" game any business who would sponsor him should be boycotted into bankruptcy.  It wouldn't be unfair to boycott the sponsors of these eites that are throwing all this praise his way either.  Rape is a serious crime and the response should be that people take it seriously.



Since: Oct 15, 2007
Posted on: January 25, 2011 11:52 pm
 

Big Ben not too big in marketing world

Don't forget, Ray went through the trial process...Ben has only been through the court of public opinion and while our Constitution says "innocent until proven guilty" for one who is charged with a crime, there is no such burden of proof in the court of public opinion.



Since: Jan 20, 2008
Posted on: January 25, 2011 8:08 pm
 

Big Ben not too big in marketing world

Yeah. Those were the days my friend. We thought they'd never end....


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