Blog Entry

No Jets or Bears in Super Bowl is costly for NFL

Posted on: January 27, 2011 9:44 am
 
Posted by Andy Benoit

Whenever the San Antonio Spurs make it to the NBA Finals (which, until recently, was every other year), we hear innumerable stories about how much it hurts the NBA to have a “small market” team on the grand stage. Same goes for Major League baseball whenever the New York or Chicago teams fail to make it to the World Series.

Comparatively, we don’t hear a lot of griping when a small market team (like, say, the Packers of Green Bay, WI) make it to the Super Bowl; reason being, the astronomical television ratings take virtually no hit. In fact, like the relatively small market Steelers of Pittsburgh, the Packers have one of the largest national followings in football.

But this doesn’t mean that the NFL is immune to all the financial repercussions of having no major market clubs in the Super Bowl. An NFL insider tells MSNBC’s Darren Rovell that not having the New York Jets or Chicago Bears in Super Bowl XLV create a 30-50 percent drop in corporate spending. Big markets like Chicago and New York simply have more people willing to make the trip. And because those towns have more people, they have more corporate honchos.

Commonsense says fewer people and fewer corporate honchos means fewer dollars floating around Dallas/Fort Worth. But a 30-50 percent drop in corporate spending?

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Comments

Since: Dec 2, 2011
Posted on: January 10, 2012 12:51 pm
 

No Jets or Bears in Super Bowl is costly for NFL

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dsfjwerw
Since: Dec 2, 2011
Posted on: January 5, 2012 2:14 pm
This comment has been removed.

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Since: Aug 7, 2008
Posted on: January 27, 2011 1:41 pm
 

No Jets or Bears in Super Bowl is costly for NFL

I agree that this will be a great game.  As a native Chicagoan I can even say that it would have been very tough if the Bears made it against the Steelers.  I look forward to the game and don't care about the money.  Let us enjoy football for a change.  The only thing better would be if this was the uear the game would be outside.



Since: Sep 15, 2010
Posted on: January 27, 2011 1:32 pm
 

No Jets or Bears in Super Bowl is costly for NFL

To the fans this is a great game and should go down to the wire.  I'm sure the corporate side would have loved a NY team in the SB but it didn't happen, but lets not forget those who will spend the money and travel to see this game and not get anything compd' or for free, but going to see their team or in hopes for a great game.  I'm sure the money will not be where they are use to it being, but they will still get PAID from this game.  Chicago and NY are great markets, heck the Oregon Ducks put a GIANT poster of their QB hyping him up for the Heisman, and everyone knows Chi-town...the loveable Cubbies and hated Sox's so they know the market would have been great for both or either team.  Lets not forget the storyline of two Black head coaches (not racists by any stretch) squaring off in the SB for the second time in what 3yrs.  Parity has take over the NFL, how else can the small markets like the Seahawks and Cardinals make it to the SB and both end up playing the Steelers and both games were good....especially the Cardinals game!  Suck it up corporate!  you'll survive...you get your cake but don't get to eat it this time! 




Since: Mar 17, 2007
Posted on: January 27, 2011 1:08 pm
 

No Jets or Bears in Super Bowl is costly for NFL

I would love to see some of the after-the-game statistics that prove there was less overall spending on this game.  Pittsburgh and Green Bay have some of the highest fan bases in the NFL.  Now you throw in that the Superbowl is in Dallas which has one of the highest fan bases and will be interested just because it is in their city.  They are already talking about over 100,000 at the game itself which hasn't happened in how many years?

While some corporations pulled out of spending on Superbowl commercials themselves, I believe there was an article that said all Superbowl commercial space was sold back in October and in record time.  On top of that, a couple of the companies that did pull out have other things in mind.  A certain pizza company planned on giving away free pizza with the money they saved by not purchasing the Superbowl commercial that they normally do.  Their logic behind it was spend the millions on some free pizza instead of one Superbowl commercial.  (They just need to be careful with that type of promotion. - See McDonald's and the 1980 Olympic freebies... oops)

Just my opinion but it will be a great Superbowl.  Can't wait to see a great game with some funny commercials.







Since: Dec 6, 2010
Posted on: January 27, 2011 12:59 pm
 

No Jets or Bears in Super Bowl is costly for NFL

im from green bay and the last time i saw green bay in the super bowl was super bowl 31. what games are your friends watching?  and can they name 3 players that were on that team?  this will be a great supebowl




Since: Nov 10, 2010
Posted on: January 27, 2011 12:34 pm
 

No Jets or Bears in Super Bowl is costly for NFL

not football fans thats y they dont watch its a simple as that. and dont tell me they r because i couldnt have been more against that Jets-Steelers matchup (i hate both happy the steelers won though) and still watched it football is running out and if u dont watch this one just gotta wait till september and thats just to far away gotta soak it up while u can



Since: Nov 10, 2010
Posted on: January 27, 2011 12:31 pm
 

No Jets or Bears in Super Bowl is costly for NFL

sorry the bears or jets didnt make it but the fact is niether one of those teams even deserve to b in a championship game so y would u want to c these teams? so other people can make money. y was this article written?



Since: Sep 6, 2010
Posted on: January 27, 2011 12:29 pm
 

No Jets or Bears in Super Bowl is costly for NFL

Outside of new york,no one wants to see the jets !



Since: May 31, 2007
Posted on: January 27, 2011 11:42 am
 

No Jets or Bears in Super Bowl is costly for NFL

From an overall league standpoint, 'corporate spending' is a drop in the bucket anyway.  Everyone knows the real money involved in the whole Super Bowl phenomenon is the TV-revenue.  And people will tune in to watch the game no matter who's playing, as long as it has a chance to be a good game.... which it usually does, thanks to the parity structure in the NFL... which is why smaller market teams can make it to the Super Bowl.

In other words... it may be a tiny bit less lucrative for the league in the short term, but as part of their long-term structure and methodology, it pays itself off in the long run.


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