Blog Entry

Super Bowl commercials analysis

Posted on: February 4, 2011 12:12 am
  •  
 
Posted by Andy Benoit

Every year we hear how roughly half of the 100-plus million Super Bowl viewers are simply in it for the commercials. MSNBC sports business guru Darren Rovell says FOX is projected to make $200 million in Super Bowl game advertisements this year and another $100 million in pregame and postgame ads.

Thirty-second ads cost about $3 million this year. But a company that pays $3 million for a first quarter ad is going to get more bang for its buck than a company that pays $3 million for, say, a third quarter ad. Why? Because people pay attention more in the first quarter.
 
There isn’t a study behind this – just common sense. At your Super Bowl party this Sunday, watch the room’s reaction to ads. Everyone dials in during the first quarter because, hey, THESE ARE THE SUPER BOWL COMMERCIALS! THIS IS A BIG DEAL! WE HAVE TO SEE THIS! But by the third quarter, conversations have started, food and drinks have been consumed and attention spans have waned. People simply don’t pay as close attention.

Watch the behavior of your fellow Super Bowl viewers this Sunday – you’ll see.

For more NFL news, rumors and analysis, follow @cbssportsnfl on Twitter and subscribe to our RSS Feed.
  •  
Comments

Since: Dec 2, 2011
Posted on: January 10, 2012 8:19 am
 

Super Bowl commercials analysis

I assumed it actually was going to be certain dull classic yield, but it really really in reality reimbursed to my time. Details first subject matter a web site for this internet on my little blogging and site-building online site. I'm certainly self-assured and confident the little viewers ought to have a above all informative


dsfjwerw
Since: Dec 2, 2011
Posted on: January 5, 2012 9:33 am
This comment has been removed.

Post Deleted by Administrator



jhfgdters
Since: Dec 2, 2011
Posted on: December 9, 2011 3:06 am
This comment has been removed.

Post Deleted by Administrator



The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com