Posted by Andy Benoit
The four-man Never Miss a Super Bowl club, made famous by the Visa commercials, is down to three. Bob Cook of Brown Deer, WI, one of the stars of the commercial, passed away at the age of 79.
The lifelong Packer fan had attended 44 consecutive Super Bowls before missing the game in Dallas due to illness. He watched his Packers from his hospital room, which his wife decorated in green and gold.
Cook’s Super Bowl streak included years where he’d get free tickets, years where he’d show up in the host city with merely the hope of scoring seats and years where he made significant financial sacrifices to attend the game.
"I probably could have bought a better house or put a couple new cars in the garage" he said in January, according to the Associated Press. "It's all worth it and I'm very happy with my household and the way it is."
The former owner of Bob Cook's Vagabond Travel Service started going to Super Bowls when he was working in the travel business. When asked in January why he goes to every Super Bowl he said: "I don't like the season to end."
"When football's over I wait for the preseason," he said. "No, I wait for the draft. Then the preseason. Then the season. Then the post-season. I worked hard not to let it end."
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