Blog Entry

A lost season in 2011 would cost DirecTV HUGE

Posted on: March 16, 2011 5:15 pm
 
Posted by Andy Benoit

If the 2011 NFL season gets does not get “unlocked out”, you can bet that plenty of people will be cancelling their DirecTV subscriptions (let’s face it…most of us football fans have, at one time or another, pined for an opportunity to do just that, given the way the satellite provider subtly increases its monthly fees a dollar or two at a time).

Even if DirecTV doesn’t see a wave of complete cancellations in the event of no football being played, they’d obviously still lose all their NFL Sunday Ticket subscriptions. This, according to Alex Sherman of Bloomberg.com, would cost DirecTV $600-750 million in revenue. And that doesn’t include the missed opportunity of bringing in new subscribers.

“We’re optimistic that we will be fine,” Michael White, DirecTV’s chief executive officer, said. “Our hope is that somewhere between now and the summer, this gets resolved, hopefully sooner rather than later.”

In the event that everything does not turn out fine, thanks to Judge David Doty, at least White’s company would not have to pay the NFL $402 million. Of course, Doty could rule that networks must still make those payments and that owners have to share the revenue with players.

Needless to say, DirecTV, like all the NFL’s television partners, is praying for a positive outcome.

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Category: NFL
Comments

Since: Dec 2, 2011
Posted on: January 9, 2012 2:51 pm
 

A lost season in 2011 would cost DirecTV HUGE

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Since: Dec 2, 2011
Posted on: January 4, 2012 3:50 am
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Since: Dec 2, 2011
Posted on: December 7, 2011 4:21 pm
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Since: Dec 2, 2011
Posted on: December 5, 2011 4:51 pm
 

A lost season in 2011 would cost DirecTV HUGE

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Since: Oct 2, 2007
Posted on: March 19, 2011 5:04 pm
 

A lost season in 2011 would cost DirecTV HUGE

I have been getting the NFL package foe the last 7 years and I really really hope they lose some serious cash if thew players are locked out and the NFL season is either canceled or starts late. As a fan I do not want to see a lock out and would prefer this mess to be done with and have a full season to watch. Every year they raise the price and for new customers that order the package for the first time DirectTV gives them huge incentives like a break on price and free HBO or other premium channels while doing nothing for their loyal customers who order the package year after year.  I know this is petty on my part but every year I call DirectTV and complain and ask to speak to supervisors to complain some more,asking when their contract with the NFL expires so I can switch to Dish Network while asking for them to throw me a "friggin bone" because they just keep jacking up the price yearly!  I'm not looking for the world but for a company to take care of it's loyal customers.  The day they lose the NFL package contract is the day they lose my business!  



Since: Oct 1, 2006
Posted on: March 17, 2011 7:15 am
 

A lost season in 2011 would cost DirecTV HUGE

Oh no... Direct TV is going to lose money with no NFL Sunday ticket due to lockout. Yeah right! All cable companies including Direct Tv are raking people over the coals with their associated costs. Maybe if that magical renewing exclusivity with the NFL would ever expire,the other cable carriers could begin airing the games as well, like MLB. If that was to happen, it would mean even more marketing oppertunies for the NFL and even more revenue to share and argue about how much to split it with the players association. Myself personally, I would love to have a choice in which carrier I could purchase the package from, and not be obligated to install a satelite dish somewhere on my property.




Since: Aug 30, 2007
Posted on: March 17, 2011 3:11 am
 

A lost season in 2011 would cost DirecTV HUGE

Another reason to hope for no 2011 season. 



Since: Jan 22, 2008
Posted on: March 17, 2011 2:48 am
 

A lost season in 2011 would cost DirecTV HUGE

They've been saying trhat DirecTV's NFL contract "is expiring for at least 6 years now. 
But they always "magically renew" it...

Gee, ya think maybe the NFL owners might just hold some "indirect" DirecTV stock benefits?



Since: May 29, 2007
Posted on: March 17, 2011 2:12 am
 

A lost season in 2011 would cost DirecTV HUGE

I could be wrong, but I thought DirecTV's exclusive rights to Sunday Ticket were set to expire...?



Since: Oct 19, 2006
Posted on: March 16, 2011 6:13 pm
 

A lost season in 2011 would cost DirecTV HUGE

Cry me a river DirecTV. You keep raising the price of the NFL package for the last 10 years so I am sure you are well off. Somebody would have to be on crack to feel remorse for you. Crooks!!!!


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