Blog Entry

Champion fires Rashard Mendenhall as endorser

Posted on: May 5, 2011 10:54 pm
Edited on: May 6, 2011 11:22 am
 
R. Mendenhall (US Presswire)Posted by Will Brinson

In case you hadn't heard, Steelers' RB Rashard Mendenhall did some tweeting recently about Osama Bin Laden. It did NOT go over well with the general public. And it apparently didn't go over well with athletic wear company Champion, who fired Mendenhall on Thursday.

Mendenhall inked a post on his site attempting to explain his Twitter burst, but clearly that wasn't enough, as the company, who's paid Mendenhall to endorse their products, decided that Mendenhall's tweets were "inconsistent with the values of the Champion brand." So, they fired him.

"In light of these comments, Champion was obliged to conduct a business assessment to determine whether Mr. Mendenhall could continue to effectively communicate on behalf of and represent Champion with consumers," Champion spokesman told told Michael McCarthy of USA Today"While we respect Mr. Mendenhall's right to express sincere thoughts regarding potentially controversial topics, we no longer believe that Mr. Mendenhall can appropriately represent Champion and we have notified Mr. Mendenhall that we are ending our business relationship."
Mendenhall

It's not surprising at all to see Champion -- whose logo is colored red, white and blue, by the way -- pull this move from a public relations standpoint, as Mendenhall's comments alienated many a fan. But it is interesting from the perspective of how a brand, an endorser and a demographic interact.

For instance, here's an example of something similar from another form of popular culture: the Dixie Chicks, once upon an election or two ago, decided to speak out against George W. Bush. Because they are a country music band who caters to a particular, shall we say "more American" demographic, overcoming that sort of statement in public was nearly impossible. (Conversely, Green Day, a rock band whose listeners tend to be more liberal, can write an entire song ripping Bush, and the only consequence is that they sell more records.)

I'm not saying that Champion is a country band, but I do think that it's substantially more difficult for Champion to overcome a slew of average, everyday Americans refusing to buy their brand because they endorse Mendenhall.

And, of course, there's the fact that Mendenhall isn't exactly Tiger Woods, whose value as an endorser holds greater weight.

Look, Mendenhall didn't do anything wrong, he just did something stupid. Athletes -- and everyone -- today simply have to understand that using Twitter is just like being a at a press conference. While Twitter and Facebook and all forms of social media are a fascinating and fun way for athletes to communicate with fans and media alike, it's also a part of an individual's brand.

And as we've seen countless times, you don't need to break any laws to ruin your image in this country.

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Comments

Since: Aug 22, 2006
Posted on: May 7, 2011 5:48 am
 

Champion fires Rashard Mendenhall as endorser

I agree!! Did champion cave in to the families victims?? Horseshit!!



Since: May 3, 2011
Posted on: May 7, 2011 2:39 am
 

Champion fires Rashard Mendenhall as endorser

It's funny, how poeple like Mendenhall, can run off at the mouth IOT make their mark as a conversationalist. Would he have said the same thing, if one of his relatives, maybe even his mother, was killed during the terrorist attack? MENDENHALL WILL FINISH HIS CAREER PLAYING IN CANADA




Since: May 3, 2011
Posted on: May 7, 2011 2:32 am
 

Champion fires Rashard Mendenhall as endorser

really? You give head to Mendenhall? for speaking what he believes is true? You are a fucking idiot!



Since: Aug 18, 2009
Posted on: May 7, 2011 1:48 am
 

" and the extremists want a fatwa calling for his

  Considering all the intelligent satement you made later in the post, what extremist are you taking about here.  Dont be ignorant it takes away from your credibility!!!



Since: Feb 17, 2010
Posted on: May 7, 2011 12:32 am
 

Champion fires Rashard Mendenhall as endorser

Yea, verily, to embraceth the utterances of ZachDro is to purchaseth mules for stud. That explains EVERYTHING.

Mendehall lacks the "wisdom" to realize that even if he could capably express his philosophical take on Bin Laden's death, it is a topic that is best left alone in this political climate; the ZachDro camp calls him a terrorist for disagreeing with them, and the extremists want a fatwa calling for his head.

What IDIOT could possibly think that Corporate America has done EVEN THE FIRST THING for the betterment of the average Joe's life in "these trying times"? People's needs cost money; their wages, their insurance, their workplace amenities, THEIR LABOR RIGHTS-all detract from the bottom line. For these corporations, a big part of doing business is investing in ways to reduce their responsibilities in these areas, and to that end, corporations nationwide have invested trillions of dollars lobbying for the creation and enactment of legislation that favors the interests of corporations over those of individuals and government (Does self-regulation ring a bell?).

ZachDro probably thinks it's just coincendence that more than 60% of our former "legislators" hold high-paying positions of dubious validity with the very corporations that benefit from legislation created and passed by this historical parade of self-serving "representatives".

Onto another political mistruth The Amazing ZachDro uses to attack those who would dare disagree with him. Obama had NO SAY in Congress' obscene infusion of taxpayer money into the corporate coffers; he inherited Dubya's Congress and THERE WAS NO WAY THE MONEY-GRAB THAT BUSH AND HIS CORPORATE SHYSTERS STARTED WASN'T GOING TO BE COMPLETED WHILE THE REPUBLICANS WERE IN THE MAJORITY-NEW PRESIDENT BE DAMNED. Three months into Obama's term, the Republicans were blaming him for the fiasco that they created, and thanks to party-line mimics like Zachdro (and the other millions of SHEEP that blindly followed the Republican lead (rather, MIS-lead), it worked.

Perhaps, Zachdro, you should stick to debating something you're merely MOSTLY PATHETIC at-like Fantasy Football. Just remember that BRADY, MANNING, AND BREES ARE TAKING A STAND FOR YOUR JOB, TOO, before you revert to your corporate kiss-ass ways.




Since: Mar 24, 2008
Posted on: May 7, 2011 12:31 am
 

Champion fires Rashard Mendenhall as endorser

I guess image is more important that character these days. 

Props to Mendy for speaking his mind and speaking some truth.  Some people just can't handle it, and some people are just spineless corporations that only care about their bottom line.



Since: Feb 25, 2009
Posted on: May 6, 2011 11:56 pm
 

Champion fires Rashard Mendenhall as endorser

And yes i spelled weak like that on purpose because your account of 911 is very weak!
LOL. Yes, it's so weak with it's agreement with the thousands of experts brought to bear on it. Unless you meant 911, the emergency phone number. I couldn't tell, because I do things like write dates correctly and use capitalization and stuff. I'm not hip to the new, batsh*t insane lingo you crazy kids are using these days to express your poorly constructed, unsupportable tripe.



Since: Jan 23, 2011
Posted on: May 6, 2011 11:34 pm
 

Champion fires Rashard Mendenhall as endorser

And yes i spelled weak like that on purpose because your account of 911 is very weak!



Since: Jan 23, 2011
Posted on: May 6, 2011 11:32 pm
 

Champion fires Rashard Mendenhall as endorser

I thought Mendenhall was the biggest American idiot of the weak until I read Lotusmaglite's posts.  Bush atleast has some balls, unlike Clinton (whom I like by the way),



Since: Feb 25, 2009
Posted on: May 6, 2011 11:19 pm
 

Champion fires Rashard Mendenhall as endorser

Buildings don't collapse like that. Even with a plane hitting them.
They collapse exactly like that. Especially when a plane hits them. Which is why they collapsed like that after the planes hit them .
The metal doesn't melt at the exact same rate on all the floors.
Nobody ever said it did.
Building 7 was never hit by a plane and collapsed into itself too.
Making it the first building in the history of the planet to fall down without the aid of a plane? Oh, and it didn't "collapse into itself". It collapsed while leaning to the south, which is why it damage other buildings on the way down and formed a 12-story mess speading outward 150 meters.
Asking questions though, I guess, is un-american.
No, refusing to capitalize "American" is un-American.
Although, maybe someone should have asked Bush where those WMDs were before he invaded and started an illegal war. Ahhhh, but that's unamerican.
You forgot the hyphen this time. Anyway, a lot of people did ask, and he even made jokes about it. By the end of his administration, we all knew pretty much what sort of person he was.
Apparently, you don't pay much attention to the world around you. Otherwise, you might have noticed all kinds of people asking questions about all kinds of things. Of course, I tease. We all know you did notice. The problem is, when the thousands of experts all arrived at the same conclusions regarding the September 11, 2001 attacks, you decided that a handful of dudes who looked at YouTube videos for three days on thier computers knew more. Not everyone else's fault you decided to slap on the blinders.
Whatever, this is a sports message baord so I don't expect an intelligent response.
That's okay. We don't expect you to spell "board" correctly, having already read your badly spelled, randomly punctuated love letter to yourself in the form of imagined intellectual superiority and willfully ignorant specualtion.


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