Blog Entry

Champion fires Rashard Mendenhall as endorser

Posted on: May 5, 2011 10:54 pm
Edited on: May 6, 2011 11:22 am
R. Mendenhall (US Presswire)Posted by Will Brinson

In case you hadn't heard, Steelers' RB Rashard Mendenhall did some tweeting recently about Osama Bin Laden. It did NOT go over well with the general public. And it apparently didn't go over well with athletic wear company Champion, who fired Mendenhall on Thursday.

Mendenhall inked a post on his site attempting to explain his Twitter burst, but clearly that wasn't enough, as the company, who's paid Mendenhall to endorse their products, decided that Mendenhall's tweets were "inconsistent with the values of the Champion brand." So, they fired him.

"In light of these comments, Champion was obliged to conduct a business assessment to determine whether Mr. Mendenhall could continue to effectively communicate on behalf of and represent Champion with consumers," Champion spokesman told told Michael McCarthy of USA Today"While we respect Mr. Mendenhall's right to express sincere thoughts regarding potentially controversial topics, we no longer believe that Mr. Mendenhall can appropriately represent Champion and we have notified Mr. Mendenhall that we are ending our business relationship."

It's not surprising at all to see Champion -- whose logo is colored red, white and blue, by the way -- pull this move from a public relations standpoint, as Mendenhall's comments alienated many a fan. But it is interesting from the perspective of how a brand, an endorser and a demographic interact.

For instance, here's an example of something similar from another form of popular culture: the Dixie Chicks, once upon an election or two ago, decided to speak out against George W. Bush. Because they are a country music band who caters to a particular, shall we say "more American" demographic, overcoming that sort of statement in public was nearly impossible. (Conversely, Green Day, a rock band whose listeners tend to be more liberal, can write an entire song ripping Bush, and the only consequence is that they sell more records.)

I'm not saying that Champion is a country band, but I do think that it's substantially more difficult for Champion to overcome a slew of average, everyday Americans refusing to buy their brand because they endorse Mendenhall.

And, of course, there's the fact that Mendenhall isn't exactly Tiger Woods, whose value as an endorser holds greater weight.

Look, Mendenhall didn't do anything wrong, he just did something stupid. Athletes -- and everyone -- today simply have to understand that using Twitter is just like being a at a press conference. While Twitter and Facebook and all forms of social media are a fascinating and fun way for athletes to communicate with fans and media alike, it's also a part of an individual's brand.

And as we've seen countless times, you don't need to break any laws to ruin your image in this country.

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Since: May 7, 2011
Posted on: May 7, 2011 3:38 pm

Champion fires Rashard Mendenhall as endorser

that's his business move own with life i lost family members but you can't jump on him freedoom of speech

Since: May 7, 2011
Posted on: May 7, 2011 3:35 pm

Champion fires Rashard Mendenhall as endorser

you"re stupid a person  he can say what he what to say but you can agree or disagree

Since: May 7, 2011
Posted on: May 7, 2011 3:27 pm

Champion fires Rashard Mendenhall as endorser

champion is racist

Since: Apr 6, 2007
Posted on: May 7, 2011 3:09 pm

Champion fires Rashard Mendenhall as endorser

What does free speech have to do with anything?  Rashard Mendenhall wasn't arrested and thrown into the stockade.  He was dropped as an endorser.  Poor guy; how will he surive now on his meager hundreds of thousands of dollars he earns per year?  The Steelers president said he doesn't support what Mendenhall said, and I'll venture a guess that most hardworking people of Pittsburgh don't either.  Ironically, some of the steel from Pittsburgh is going to rebuild it.

Peace be with the families who suffered on 9/11.

Since: Nov 12, 2010
Posted on: May 7, 2011 3:09 pm

Champion fires Rashard Mendenhall as endorser

Is this not the same idiot who commented about the way the NFL treats their players as being a form of slavery??? Must be tough making millions. To bad he can not go back some years and be treated like his ancestors and see and feel what real slaves went through. Just another ignorant Blackman commenting on something he knows nothing about.

Since: Nov 30, 2008
Posted on: May 7, 2011 2:52 pm

Champion fires Rashard Mendenhall as endorser

Im happy they dropped him, as they should. You cant go blabbering like that and not expect something to happen to you. Im for free speech and all that jazz but cmon man, you cannot talk about 911 in that manner. That was kind of disrespectful. I have no ill will towards Mendenhall but think before you speak or tweet i should say.

Since: Jan 24, 2007
Posted on: May 7, 2011 2:50 pm

Another student of UNION teachers

ribznwhiskey-What a complete idiot! You would not make it to Mercury,the first planet in the sun's solar system,before you would be fried like an egg!  You must want to go bathe in a  volcano or catch a fish in the Dead Sea? Does this site check for the knowledge of some of these people. They must be Odumba supporters!

Since: Mar 21, 2009
Posted on: May 7, 2011 2:32 pm

Champion fires Rashard Mendenhall as endorser

sickwitit   You are right Champion can have who they want as an endorser.  I am more concerned that this thread is becoming the conspiracy thread which just makes NO sense.  We are not going to get someone to fly a plane into a building, into a Pentagon building into the White House, set up explosives in the building so it comes down just so, kill people in the Pentagon and the plane that was taken down by passengers headed for the white house or capitol.  IT MAKES NO SENSE when you think of the big picture.  

It would suggest there is not a lot of reseach on how this building would fall when a plane flies into it and to say there is only one way it would fall is rather narrow minded. 

YOUR EXPERTS, there are other EXPERTS that will counter that so ya know, its about what you want to beleive. 

Since: Feb 25, 2009
Posted on: May 7, 2011 2:26 pm

Champion fires Rashard Mendenhall as endorser

Says you. I'll believe the demolition experts I've spoken with.
Yawn. More anecdotal evidence. Anecdotal evidence has the same place in a grown-up argument as "made-up evidence". I'll believe the experts who actually did the work on the site. You right on believing your armchair "experts".

Nobody ever said it did

I've got an experiment for you. Try to have something collapse onto itself 3 times when the structure has varying resistence points. Try it. Once is a fluke. 3 times is a joke that anyone believe that crap.
1. The part in bold is my statement regarding the claim that metal "melted" in 3 buildings. The rest is a non sequitur change of subject. 2. Again with the false assumptions. Nothing collapsed into itself 3 times. Nor did 3 buildingd collapse into themselves. Nobody claims that except people like you who attempt to erect a straw man to argue with since you have no credible argument against the actual evidence.

And here it is ladies and gentlemen. The calling card of someone with nothing to say. Fixing grammar on a sports message board.
And here it is, ladies and gentleman. The calling card of the message board idiot: being willfully obtuse. It was a joke, son. Grow up.

I didn't say people didn't ask.
I'll let you handle yourself this time:
Although, maybe someone should have asked Bush where those WMDs were...
I guess you did say people didn't ask.

Why has GWB not been arrested or war crimes? He is in FACT a war criminal.
Irrelevant red herring having nothing to do with the the method of destruction of the World Trade Center - and another hallmark of the conspiracy theorist: the change of subject when losing the argument.

Your thousand experts all are connected to the government. What about the thousands of experts that dispute those findings.
The first statement is untrue. I'll even give you the opportunity to prove it. Show me their "connection". While we wait, the second statement is also untrue, if only because "thousands" of "experts" have done no such thing. The "thousands" is more like 2, maybe 3, because the rest are not "experts". Putting up a web page or having a degree in political science doesn't make you an expert.

BTW, it's not ignorant to suggest 2 buildings of 110 storeys falling in to themselves was not cause by a plane crash.
It is when you keep claiming they "fell into themselves", which is provably false. Building 7 was practically gutted by a perimeter column which fell outward - along with much debris - from the twin towers. Building 7 also collapsed southward (technically, southeast), damaging nearby buildings on the way down.

It's ignorant to think 3 buildings could collapse that way without help. But, you would actually have to do some research in to building demolitionto know this. Since the American goverment hasn't delivered that book to your house yet I guess you haven't read up on it.
Again the false assumption that 3 buildings fell the same way, followed by the repeated argument based on the false premise. Apparently, while you were "researching" building demolition, I was noticing that: 1. Nobody claims they all fell the same way, and 2. All evidence demonstrates that they did not "collapse that way". And then the tiresome, paranoid accusations of government manipulation of any and all evidence upon which the truth is based, with the obvious implication that people ave been silenced or threatened to cover up the conspiracy.

Amazing how they got thousands of FBI agents, firefighters, demolition experts, scientists, the entire CIA, rescue workers, the police, airline pilots, the NSA, the majority of the House of Representatives, the US Senate, air traffic control, high-level military contractors, and the entire Bush Administration to keep their mouths shut! Must have been death threats that worked on everyone except the lone a**hole who made that idiotic Loose Change video! How is he still alive when the evil masterminds have already prioved they have no problem killing 3,000 people? He must be made of bulletproof adamantium! OMFG!! He's Wolverine!

I'm sure you're used to wowing your buddies with your simplistic, faulty logic and unrelated, non sequitur factoids. Unfortunately, not everyone is as gullible as you (and your hypothetical friends) are. Yawn again. There goes six minutes of my life. Bored now.

Since: Jul 17, 2008
Posted on: May 7, 2011 2:15 pm

Champion fires Rashard Mendenhall as endorser

Yeah, the US would never waste 100s of millions of dollars. I'm sure there would be some value going to the Moon again, but it'd just be boring. A trip to the sun however would be awesome.

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