Blog Entry

NFL Shop raises jersey prices $5 amid lockout

Posted on: May 24, 2011 9:41 am
Edited on: May 24, 2011 10:35 am
 
Posted by Will Brinson

It seems like a terrible time to raise the cost of jerseys at NFLShop.com -- by a whopping five dollars apiece. Yet that's exactly what is happening although a lockout is firmly in place with no current guarantee of football in 2011.

The NFL insists the price hike is a result of the "normal course of business."

I called NFLShop.com after seeing a report on JoeBucsFan.com (via Pro Football Talk) that the NFL has increased the costs of replica jerseys from $79.99 to $84.99. After providing my name and employer, I was immediately put on hold and transferred to a supervisor.

"Well, the only thing we can say about any price increases are a part of normal course of business and a result of the cost of goods increasing, sir," the supervisor told CBSSports.com.

Since that didn't equate to confirmation, I felt a follow-up question was appropriate. I asked:  "But can you confirm the increase in $5 per jersey?"  

"Yes, sir, but any price increases are part of a normal course of business," she replied.

As to the issue of selling jerseys for unsigned rookies (as you can see Cam Newton jerseys are on "advance sale!" for $84.99), the supervisor said that she "wouldn't be able to answer that" question.
NFL Labor

Obviously, the timing on the increase in costs for jerseys is poor (and that may be an understatement).

But, it's entirely possible that the cost of jersey-making is going through the roof right now, which would rationally explain the need to raise costs of jerseys by $5 under the "normal course of business."

However, representatives for both the NBA.com and MLB.com confirmed to CBSSports.com that neither of their respective stores had raised prices in the last month and neither had plans to raise prices any time in the near future.

Certainly, jersey-making, while not homogenous across all sports, should follow some sort of trend. It seems that the NBA and MLB should also be feeling any increase in costs. However, if those teams are feeling cost increases they certainly are not passing them on to fans -- and that is what makes the NFL's move so problematic in a lockout-ridden offseason.

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Photo via NFL.com
Comments

Since: Dec 19, 2006
Posted on: May 24, 2011 12:08 pm
 

NFL Shop raises jersey prices $5 amid lockout

Of course the NBA and MLB are not raising their prices now.  They are still playing.  Look for those prices to increase before next season.  Here is a question.  Wasn't NIKE taking over this season as the official outfitter?




Since: May 14, 2011
Posted on: May 24, 2011 11:36 am
 

NFL Shop raises jersey prices $5 amid lockout

I am intrigued by the legal ramifications of marketing Cam Newton's Jersey.  It doesn't seem quite right that the NFL can make money on his name when he has not (yet) signed any kind of contract with them.

I smell a lawsuit.



Since: May 14, 2011
Posted on: May 24, 2011 11:25 am
 

NFL Shop raises jersey prices $5 amid lockout

Buy direct on Ebay?




Since: Jun 28, 2007
Posted on: May 24, 2011 10:48 am
 

NFL Shop raises jersey prices $5 amid lockout

So instead of wasting $80 plus sales tax on a jersey, people have to waste $85 plus sales tax on a jersey?  I don't see the issue...



Since: May 24, 2011
Posted on: May 24, 2011 10:46 am
 

NFL Shop raises jersey prices $5 amid lockout

Prices aren't going up on Ebay. The stuff is all made in China or Taiwan anyway. Cut out the middle man and buy direct!



Since: Feb 21, 2009
Posted on: May 24, 2011 10:41 am
 

NFL Shop raises jersey prices $5 amid lockout

It's about NFL GREED!!!How can you possibly justify $5 per Jersey???I'm so sick of everything going up in cost and the NFL getting rich off the people..Screw the NFL and It's Owners...




Since: Aug 9, 2009
Posted on: May 24, 2011 10:32 am
 

NFL Shop raises jersey prices $5 amid lockout

OMG!!! These guys are unbelievable! As if fans weren't mad enough about this whole situation they go and raise prices. I don't think anybody is buying jerseys or any other merchandise now but the fact that they even raised there prices is a huge slap in the face to the public. If the NBA or MLB did the same due to "normal course of buisness" then it would atleast look like they were just following suit. But the fact that the other two leagues came right out and threw them under the bus is a pretty good indication of why they actually did it. Not that anyone doesn't actually know why they did it. Im sure most fans weren't buying NFL merchandise anyway but this should guarantee there not.




Since: Aug 30, 2007
Posted on: May 24, 2011 9:52 am
 

NFL Shop raises jersey prices $5 amid lockout

Anyone who buys a jersey during the lockout is an idiot. Anyone who buys a jersey without the lockout is overpaying.


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