Blog Entry

Tim Tebow talk sparks Broncos PR campaign

Posted on: August 24, 2011 11:37 pm
Edited on: August 24, 2011 11:40 pm
Posted by Will Brinson

In case the rock that was squatting on you just feel asleep and you rolled out from under it, there's been a lot of speculation this offseason about the future of Tim Tebow within the Broncos organization.

On Tuesday, a report emerged that Tebow had fallen to not just the third, but fourth-best quarterback in Denver's organization. Asked specifically about the report on Wednesday, head coach John Fox didn't sound so pleased.

"First of all, I would like to say that nobody in this building that is in the decision-making process -- coach, official, or I don’t know, maybe they heard it from the cook ... I’m not sure, but we hold Tim in high regard," Fox said Wednesday, regarding the report from Mike Silver of Yahoo Sports. "I think he’s got a bright future in this game. He’s playing maybe the hardest position I know in the NFL there is to play, and maybe in all of sports. He’s progressing fine."

So that's good. But Mike Silver's not a guy off the street who randomly grabs team employees and uses them as sources, particularly high-up in a feature piece about Tebow's struggles. The dude has chops. But that opinion might not be shared amongst the members of Denver's front office.

"I don’t think, if you read it correctly, that it said anybody in the organization," Fox said when asked about the nature of Silver's source. "It just said a knowledgeable football person -- that could have been a wide range.

Can Tebow make it as an NFL QB?

Things got much more awkward than Fox's jokes, though. (And by "jokes" I don't mean that he's joking on Silver, just that he's making light of the situation.)

Jim Saccomano, VP of Public Relations for the Broncos, cut loose on a Twitter tirade about the current state of media in today's world.

"All media, all types and levels, desperate for headlines that will move product ... great pressure for headlines, and sometimes the tabloid mentality overtakes objectivity, at expense of some great journalists," Saccomano tweeted Wednesday night. "[A] recent story in NYTimes says 24 of 25 top dailies have experienced record decline in circulation -- Wall Street [Journal] the one exception.

"A serious concern for teams is granting access to outlets that provide incentives to writers based on page clicks. That is a problem."

Well, for starters, no one's questioning that the newspaper industry is in big trouble. But Silver isn't exactly a "newspaper journalist" these days, and I'm not sure that working for Yahoo has him sweating the number of clicks he gets on his stories.

But he wasn't exactly pumped about Saccomano's tweets which, one has to assume, related to Silver's story and the resulting (negative?) publicity for the Broncos.

"I remember the days when, if a respected [public relations] man had something to say to me, he'd pick up the phone instead of taking to the twittersphere," Silver tweeted Wednesday.

It's a different world indeed.

You don't have to look any further than the coverage that Tebow gets. Is it weird that a backup quarterback who was drafted in the late first round gets this much attention? Yeah, it's weird.

But Tebow ranked fifth in terms of jerseys sold in the NFL in 2010; the downside of having your backup quarterback sell millions of jerseys is that lots of people are concerned with his future and his status with the team.

Along with the new-world media comes the possibility of having a PR person tweet at you instead of hitting the landline up. It's the same reason I can get DirecTV service and rebuttals of my reports via Twitter. And the same reason John Elway announces the Broncos moves on social media.

Really, the only way to succinctly sum up the situation is by (datedly) quoting Franck Eggelhoffer: "Welcome to the 90s, Mr. Banks."

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Since: Mar 29, 2009
Posted on: August 25, 2011 6:42 am
This comment has been removed.

Post Deleted by Administrator

Since: Mar 22, 2008
Posted on: August 25, 2011 5:02 am

Tim Tebow talk sparks Broncos PR campaign

john fox and john elway are trying to say all the right things while they try to find a bidder to dump "the savior"

its the classic....hes not going to get fired and then a week later hes fired or a coach saying im not interested in that job and then a few days later you read....saban to alabama.

fox and elway will never say outloud what others are saying but you know they feel the same way as silver, hoge and esiason

Since: Jun 5, 2011
Posted on: August 25, 2011 1:37 am

Too bad...

The two best TE/H-back prospects in the NFL are both trying to play QB: Tebow and Pryor.  Both are big, fast, tough, and know the game very well.  Either would be a horrendous matchup for a LB.  And both have such big egos that they think they can play QB when each is missing one tool.  

It's funny how two polar opposites could be so similar when it comes to the NFL. 

Since: Jun 6, 2011
Posted on: August 25, 2011 12:43 am

Tim Tebow talk sparks Broncos PR campaign

CBS is real hit and miss with their columns. Some are insightful, but some are real hard to get through. This one is real hard to get through.

Since: Sep 20, 2006
Posted on: August 25, 2011 12:03 am

Tim Tebow talk sparks Broncos PR campaign

I compare Tim Tebow to the likes of Kordell Stewart. he will linger around the league for a while, make a splash here an there but thats about it. Tebow wont ever be a star in the NFL, he will never win a superbowl as a starter or make the probowl.

Since: Jul 18, 2008
Posted on: August 25, 2011 12:02 am

Tim Tebow talk sparks Broncos PR campaign

The media is nothing more than a common day whore, selling whatever they can. These are the same people who build someone up so they can bring them down...period.

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or