StubHub: Super Bowl tickets down leading to game

Ticket prices are dropping faster than the zipline in Indy. (Getty Images)

By Will Brinson

INDIANAPOLIS -- The Super Bowl is the hardest ticket to get in all of sports, but two teams from major markets squaring off in Indy for Super Bowl XLVI, ticket prices are actually quite reasonable (relatively speaking) in the secondary market.

According to Stubhub, the top online secondary ticket broker, the prices for Super Bowl tickets have been steadily dropping since the Patriots and Giants clinched a spot in Indianapolis.

"Prices have been fluctuating," Joellen Ferrer of Stubhub told CBSSports.com on Friday. "As you can imagine, prices were at their height during conference championships. But since then, they're down about 20 percent. But that's typical of all events in every market. The Monday immediately following the Conference Championships prices started at $2,500 a piece and now they're actually down to about $1,800 and closer to $1,500 price point."

And the prices kept dropping throughout the weekend: as of 4:00 p.m. on the Sunday of the Super Bowl, the cheapest ticket available on Stubhub was $1,100.00. (At 3:45, that same ticket was $1,205.00, so the slope is getting steep, quickly.)

The prices for this year are much lower than last year, which is somewhat surprising. Patriots and Giants fans aren't exactly "not rabid."

"Ticket prices are about 10 percent lower than last year," Ferrer said. "Which is interesting because you've got Boston, you've got New York and you've got rabid fans. The economy's a little better but I think a couple factors play in: you've got Indianapolis, which is not exactly the easiest city to go into and it's not the destination city that, say, New Orleans or Miami could be."

Indy's done a heck of a job putting on Super Bowl XLVI, though, and Stubhub added a little bonus for anyone coming into town with a ticket purchased through their site: a party right near Lucas Oil Stadium to get ready for the Super Bowl.

"We actually rented out an ice skating academy across the field from Lucas Oil Stadium, and we've taken over two Olympic-sized ice-skating rinks and we're throwing a huge party for everyone who purchased tickets on Stubhub," "So about 5,000 people are going to walk through and pick up their tickets, because we won't ever mail that expensive of a ticket."

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redwings1969 Since: Jun 25, 2009	Posted on: February 5, 2012 8:01 pm StubHub: Super Bowl tickets down leading to game Not weird, just capatalism. There is a demand for tickets; stubhub provides supply. If you find it unreasonable (which it is), simply don't use the service. If people are willing to pay the insane surcharges, this can be filed under "things I should have thought of myself". Don't be so brain washed man, it's not called capitalism, not at all. If that was the case anybody could scalp tickets, but the fact of the matter is not anybody can scalp tickets. Technically I should be able to sell anything I own to anybody for any amount of money I can get, THAT would be capitalism. I should be able to do it anywhere I please, it shouldn't be against the law. But it is.... oh wait, it's against the law for me and you and everybody else in most parts of North America, unless of course you can afford a website and business like the owners of Stubhub can. As long as I can't sell my 100 dollar ticket for 200 bucks on the street without going to jail, this isn't capitalism [ Reply to Comment ]
psubeerman21 Since: Dec 19, 2006	Posted on: February 5, 2012 5:31 pm StubHub: Super Bowl tickets down leading to game Not weird, just capatalism. There is a demand for tickets; stubhub provides supply. If you find it unreasonable (which it is), simply don't use the service. If people are willing to pay the insane surcharges, this can be filed under "things I should have thought of myself". [ Reply to Comment ]
redwings1969 Since: Jun 25, 2009	Posted on: February 5, 2012 5:27 pm StubHub: Super Bowl tickets down leading to game "Ticket prices are about 10 percent lower than last year. The economy's a little better... Really? The Superbowl was sold out a long time ago. All StubHub does is provide ticket holders a way to legally scalp their tickets. Ticket sales being up or down on StubHub means absolutely nothing, except for the fact StubHub profits a little less, that's all. StubHub takes a 15 percent commission of every ticket sold, that's a pretty incredible number when you think about it. And they also charge the buyer shipping costs that exceed the actual costs they pay, so they profit there as well. It's a legalized scam... really it is. Scalping is illegal in a lot of countries and in a lot of states in the U.S, yet StubHub not only offers people a platform to break the law but they also take a cut from it as well. Weird if you ask me.... [ Reply to Comment ]
panamino Since: Oct 29, 2010	Posted on: February 5, 2012 4:14 pm StubHub: Super Bowl tickets down leading to game "Ticket prices are about 10 percent lower than last year. The economy's a little better... Really? [ Reply to Comment ]

Not weird, just capatalism. There is a demand for tickets; stubhub provides supply. If you find it unreasonable (which it is), simply don't use the service. If people are willing to pay the insane surcharges, this can be filed under "things I should have thought of myself".

Don't be so brain washed man, it's not called capitalism, not at all. If that was the case anybody could scalp tickets, but the fact of the matter is not anybody can scalp tickets. Technically I should be able to sell anything I own to anybody for any amount of money I can get, THAT would be capitalism. I should be able to do it anywhere I please, it shouldn't be against the law.

But it is.... oh wait, it's against the law for me and you and everybody else in most parts of North America, unless of course you can afford a website and business like the owners of Stubhub can.

As long as I can't sell my 100 dollar ticket for 200 bucks on the street without going to jail, this isn't capitalism

StubHub: Super Bowl tickets down leading to game

"Ticket prices are about 10 percent lower than last year. The economy's a little better... Really?

The Superbowl was sold out a long time ago. All StubHub does is provide ticket holders a way to legally scalp their tickets. Ticket sales being up or down on StubHub means absolutely nothing, except for the fact StubHub profits a little less, that's all.

StubHub takes a 15 percent commission of every ticket sold, that's a pretty incredible number when you think about it. And they also charge the buyer shipping costs that exceed the actual costs they pay, so they profit there as well.

It's a legalized scam... really it is. Scalping is illegal in a lot of countries and in a lot of states in the U.S, yet StubHub not only offers people a platform to break the law but they also take a cut from it as well.

Weird if you ask me....

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