Blog Entry

Details on "The Decision"

Posted on: July 7, 2010 12:55 pm
Edited on: July 7, 2010 12:57 pm
Yes, that's what LeBron's one-hour free agency special is called. The Decision. It sounds like a bad John Grisham novel or something.

The special airs at 9 p.m. ET on ESPN and ESPN Radio. Stuart Scott will host and Michael Wilbon and Jon Barry will serve as analysts. Freelance reporter Jim Gray will conduct the first interview with LeBron after he announces his intentions.

As noted in the release , proceeds from “The Decision” will be donated to Boys & Girls Club of America in support of James’ vision to construct basketball courts for youth across the country. The program will be co-presented by University of Phoenix and Bing. Vitamin Water and McDonald’s will also sponsor the program with Nike and Sprite also making contributions. LeBron and his marketing company, LRMR Marketing, were responsible for securing the sponsors for the event.

Maverick Carter, CEO of LRMR, said in the release: "LeBron has a longstanding commitment to giving back to the community and has worked with Boys & Girls Clubs in cities across the country. With the unprecedented attention and interest surrounding LeBron’s decision, we decided to make this announcement on national television and donate the proceeds to Boys & Girls Clubs. We very much appreciate the cooperation and generosity of our sponsors.”

-Royce Young

Category: NBA
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