Blog Entry

Durant just does it different, in a good way

Posted on: July 7, 2010 1:58 pm
Edited on: July 7, 2010 2:17 pm

They finished one and two in the MVP voting last season. They finished one and two in scoring. They’re two of the game’s biggest stars, captains of their teams and the faces of their franchises. Yet, I don’t know if Kevin Durant and LeBron James could really be much more different.

One plans a one-hour TV special to tell people where he's going. The other quietly announces it on Twitter . Guess which one did which.

No lights. No cameras. No fanfare. Just a simple, humble announcement and a thank you. There’s nothing necessarily wrong with the way LeBron is going about this, but there’s certainly something refreshing in the way KD did.

I even love the fact that Durant had a typo in his tweet. It was genuine and we know it came from him. Some PR specialist didn’t type that for him. He wrote it himself, and wrote it from the heart. Later, Durant followed up with this tweet :

First time i cried n a while..Seat Pleasant we #outchea , RIp Chucky, we doin wat we dreamed about..i swear i love all my bros!! yessir!!!

Seat Pleasant, Md. is his hometown. Chucky is for his AAU coach Charles Craig who was killed at the age of 35, which is the reason KD wears No. 35. Talk about keeping it all in perspective.

And not only that, but KD pledged his commitment to the Thunder by not insisting on a fourth-year opt-out clause. Most players take the opt-out. Heck, that’s what LeBron is using right now to play this free agency game. But Durant felt compelled to show loyalty to the Thunder because they showed it to him when they arrived on his door a minute after the negotiation period began.

Read that again. Durant chose not to put a clause in his contract that would likely have made him more money down the road, because he wanted to show appreciation to his franchise. Are we still talking about professional sports here? I mean, this is almost unprecedented. But that’s the thing, KD is different .

This is the guy that chose Nike over Adidas even though Adidas offered more money because he’d always worn Nike’s growing up and he said they just fit better. We’re talking about a guy that used to work the scorer’s table at UT during intramural games . We’re talking about a guy that attends his team’s draft in New York City just to show support. We talking about a guy that watches from the bench at summer league. Summer. League. Yesterday, OKC capped a 10-2 run to take the lead against Charlotte. The first off the bench giving high fives? Kevin Durant. We're talking about that kind of guy.

I just can’t help but find it slightly ironic that on a day LeBron tries to grab everyone’s attention with a one-hour television special , Kevin Durant completely upstages him by humbly announcing his extension with a typo on Twitter. Similar ability, different in personality I suppose.

You can try your darndest to win folks over with brilliant marketing and PR, but most times, genuine just wins out. KD didn’t expect this kind of reaction. It’s just who he is. And here’s to hoping, for the sake of sports fans everywhere that are tired of egos and greed, that KD never changes.

-Royce Young


Since: Jul 8, 2010
Posted on: July 8, 2010 1:45 pm

Durant just does it different, in a good way

I guess it is just refreshing to me to see a superstar who isn't so egomaniacal that they plan a one hour special for themselves. Of course, ESPN has really and honestly become LeBronSPN. They might as well just change the name. I flipped to the channel today and all I see is Lebron, Lebron, Lebron. That's how it is everyday. It's starting to really get on my nerves. For once I actually agree with Skip Bayless, the guy cares only about himself and his "brand." Skip has said from day 1 that Lebron is a selfish egomaniac. It seems that the world is finally seeing that. I hope that people finally realize that the self proclaimed "King" James is not the King that he called himself in his senior year of high school.

Since: Mar 19, 2009
Posted on: July 8, 2010 12:39 pm

Durant just does it different, in a good way

well written sir, proud to share my state with both KD and Mr. Young....w000t

Since: May 20, 2008
Posted on: July 7, 2010 4:47 pm

Durant just does it different, in a good way

This is one of the better stories I have read in awhile. The kid is the second overall pick and arguable one of the top 5 players in the game and he could careless about trying to be the center of the NBA. This did nothing ,but raise respect from his teammates, family, peers, and the rest of the league. The NBA should be proud to have a guy like this leading the league in scoring. He is leading the charge of young and up and coming players from OKC. The Thunder will be a major force in the NBA for a long time to come. One of the best things about it is, they are all best friends. I have seen Russell, Jeff, and Kevin eating together several times. James Harden has even been in the group a few times. These young studs are going to take the league by storm. If they had more media and a bigger fan base these would be one of the more loved teams in the league.

Since: Sep 4, 2007
Posted on: July 7, 2010 4:07 pm

Durant just does it different, in a good way

I agree with your post as well.  From my point of view its a personality thing.  KD appears laid back and humble and his announcement fits my hunch about his personality.  Lebron is a person that appears to love the limelight so what he is doing fits his personality.  I don't see one as being bad and the other good.  I applaud both players for their basketball skills but neither is paying my bills so I don't get why everyone is so upset.

Since: Oct 9, 2006
Posted on: July 7, 2010 3:41 pm

Durant just does it different, in a good way

I agree 100% with the article.  Although I am sure people will find a reason to slam the opinion as that is what always happens, it is nice to see KD continue to mature and be a leader for his team, sport and community.  Although it is easy to bash Lebron for his one hour infomerrcial, I do applaud him using his platform to raise money on the ads for the Boys and Girls Clubs.  You may not agree with his desire to be in the spotlight, but the media is as much to blame for that as anyone.  At least he is putting a positive spin on it and note being completely selfish.

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