Blog Entry

LeBron James and the Tao of the Mega-Party

Posted on: July 28, 2010 4:19 pm
Edited on: July 28, 2010 4:29 pm
Posted by Matt Moore

Hey, what haven't we written about for thirty seconds? I know! LeBron!

Today's tale is especially gooey though. It involves chap stick, champagne poured out, women in a bathtub, and the continuing self-demolition of LeBron James' public persona.

Arash Markazi is a columnist for . Last weekend, while King James and his merry men were partying in Vegas, Markazi was invited along for the festivities. This isn't anything new. Media members are occasionally privy to such events as part of a profile, but the events are almost always considered off-record. Markazi was apparently not under that impression, at least when he filed.

Markazi's story went up this morning at this link (link now = very dead). Within the hour, it was taken down again. Whoops. Something went up that shouldn't have. Unfortunately for the poor folks at's editorial department, in this day and age, someone managed to extract a copy of it.  And it now lives on the Internet forever , among the weeds.

So what was it in that article that brought so much attention?


There's nothing in the article that is particularly shocking. Millionaire 25-year-old parties like a rock star, par-parties like a rock star. The problem is that it represents yet another blow to the hollowed out wreckage that is LeBron's public image. Furthermore, even though hardcore NBA fans, media, and personnel are fully aware that this is the kind of life James leads, it's still not the image he wants to project to the mothers of the ten year olds buying his shoes/lunchboxes/cereal/colognes. So what does the article say exactly? Let's go to the tape!

Want references to scantily clad women? You got it!

"The waiter bringing him his cup of green tea with a spoonful of honey and a dash of lemon juice makes the cut, as does the scantily clad brunette with a tattoo of a heart on her right shoulder. She wants to take a picture with him. "I can't right now," says James. "Maybe later, upstairs, I'll remember you're the one with the tattoo."
And then later:
Bottle after bottle of "Ace of Spades" champagne is delivered to the table by a waiter flying down from above the dance floor like some overgrown Peter Pan on a wire. One time he's dressed like a King, another time as Indiana Jones and another in a replica of James' No. 6 Miami Heat jersey. James, who can hardly see the flying figure through his tinted glasses, almost gets kicked in the head on the waiter's last trip down. He looks at the girls around him and says, "I wish they'd have one of these girls with no panties do that instead of the guy."
Well, hey, LeBron's not married. Not really any of our business. But it certainly doesn't paint the image that James wants to in light of the backlash he's faced since "The Decision."

The article features an inside look at how James behaves in close company. Not only James, in fact, but head of LRMR marketing Maverick Carter, who has emerged as the the dominant force behind James' decisions since hitting free agency. So a man of that kind of power, responsible for the business decisions of one of the most powerful people in sports today is probably reserved and in control, right?
Carter, LeBron's childhood friend and manager, begins dancing around James like Puff Daddy in a Notorious B.I.G video. A giant red crown-shaped cake is brought over to James while go-go dancers dressed in skimpy red and black outfits raise four lettered placards that spell out, "KING." Carter grabs a bottle of Grey Goose and pours a quarter of it on the floor and raises it up before passing it off.
Well, okay, that's a different approach.

Want to know exactly how ridiculous the entire spectacle is? Glen Davis thinks LeBron was acting a fool. That's right. The guy nicknamed "Big Baby" who was compared to Shrek thinks James is over-the-top:
Toward the end of the night, Boston Celtics forward Glen Davis walks past James' party and looks at the scene up and down several times like a painting in a museum, soaking in the images of the go-go dancers, the "King" sign and the costumed man delivering bottles of champagne.

Davis shakes his head and walks on.

James dances on the couch and sings along with the music blaring from speakers all around him.

I'm not even going to touch the flying waiters in Indiana Jones outfits. (I thought they named the hooker Indiana. Or am I getting that quote wrong?)

Allright, but the story was only up for a few minutes and then taken down. Surely no one's had time to already start making fun of...

Oh .

Oh, and that .

Oh, geez , the "nexus of insane wealth and mega-celebrity." Well played, 


For James' part, Darren Rovell is reporting that his team has said they did not have any part in the piece getting pulled. And ESPN has come back with an official quote , first reported by Rovell, and told to FanHouse and our own Ken Berger:
"The story should have never been published. The draft was inadvertently put on the server before going through the usual editorial process. We are in the midst of looking into the matter.”
Oh, so that's what happened. A story outlining the most powerful figure in the NBA whose public image has been tarnished outlining his rather opulent weekend in moderate detail just got slipped onto the server.

That guy that lost the iPhone 4 is going to have nothing on whatever poor guy screwed this up.

We shouldn't overreact to this, there should be nothing in this article that stuns us. James does nothing illegal, inbibes no illegal drugs, says nothing of real controversy. He's just your average, run-of-the-mill, mega-star with millions of dollars being treated like a god in the most opulent place on Earth. He's a lot like you and me, actually, if we routinely faked playing basketball in casinos and hung out in places with naked women in bathtubs with rose pedals as decoration (my wife prefers paper lamps). Really, part of LeBron is inside all of us. I'll let you figure out which organ that is, in particular.

(Image via: Ball Don't Lie )
Category: NBA

Since: Sep 28, 2006
Posted on: July 29, 2010 1:01 am

LeBron James and the Tao of the Mega-Party

Going to KILL his image trying to be someone he is not..."The Chosen Idiot"...and he still UGLY AS HELL!

Since: Aug 19, 2006
Posted on: July 29, 2010 12:41 am

LeBron James and the Tao of the Mega-Party

This just something to keep the Hate going for Lebron and Heat. All of the Legal Mumbo Jumbo is Crazy! The Owners will not do anything its all cut and dry. This is just to Keep Hate Alive. LMAO! You guys need to get over it and see how all pan out this up coming season. LMAO!

Since: Aug 21, 2006
Posted on: July 29, 2010 12:27 am

LeBron James and the Tao of the Mega-Party

i can name kobe, who slept with a dumb c*nt, and ruined his rep. how about tiger?

Since: Aug 29, 2006
Posted on: July 29, 2010 12:17 am

LeBron James and the Tao of the Mega-Party

Quote from the crappy writer of this garbage or paraphrased from a crappy writer:

"Well, hey, LeBron's not married. Not really any of our business. But it certainly doesn't paint the image that James wants to in light of the backlash he's faced since "The Decision."

You nailed it on the head.... It is none of our business what the man does with his free time.  It is none of your snooping hack article writers business as much it is mine. It is sad that Matt Moore has nothing else to do with his life than be over-jealous of Lebron to write this garbage from an article someone else has wrote.

He is a single man getting paid a ridiculous amount of money to do one thing. Play basketball. Not to be some kind of deity you make him out to be. He is just a guy that is loaded having an insane amount of fun in his youth, wreckless or not, he doesnt hurt anyone, not even himself so leave it be and dont be jealous because you were not invited as a guest to enjoy the event. He is far from a hero he is an athlete, he doesnt help or save anyone. He playes a game for a living so stop with the accolades please. I dont care if he wins 10 championships in a row, he plays a game nothing more. Last night 4 firefighters saved 2 little kids from a burning building in my neighborhood and 2 of them got burned bad but not too bad. They are heroes, not this fool lebron "self titled king" james (notice the lower case!)

I dont read or ever go to ESPN because I think it is the worst of all sportswriters, with fox in a close second with this crap. Can anyone tell me is there any non-hack sports sites I can go to nowadays I am sick of all the ones I used to like, they are all now TMZ of sports. I have recently been buying my newspaper again because the articles are more professional. And they edit the writers it is an amazing concept....

Since: Mar 21, 2009
Posted on: July 29, 2010 12:14 am

LeBron James and the Tao of the Mega-Party

you are responding to an ariticle you did not read.  Gimme a break with that self righteous tone .

Why do we not right about the many many athletes doing the right thing?  Follow the money and the path of this country and the answer is oh so unfortunately obvious?

You do make a great point though after the first 2 lines!!

Since: Aug 20, 2008
Posted on: July 29, 2010 12:12 am

LeBron James and the Tao of the Mega-Party

Forget about all of the other details for a moment.  Let's look at how ESPN is handling this. 
Why did they pull the story?  Hmmmm... I'm GUESSING the King and his men didn't like the way he and his entourage were portrayed, so the story vanished.  Look, we all know this kind of behavior goes on in all big time sports, and I'm not saying the story should've been printed in the first place.  But what bothers me is that ESPN pulled the story, then mumbled some lame bs about it not going thru the normal editorial process.  
ESPN has behaved like a lapdog (I'll forgo a more colorful term) for James for years.  I thought "the Decision" was the pinnacle of its pathetic pandering.  But this story shows that it's just more of the same. 
The World Wide Leader?  Certainly not in sports reporting.  But I can think of another category that would fit.

Since: Jan 12, 2007
Posted on: July 28, 2010 11:38 pm

LeBron James and the Tao of the Mega-Party

I wonder how the cost of living translates econ major....

Since: Sep 13, 2009
Posted on: July 28, 2010 11:21 pm

LeBron James and the Tao of the Mega-Party

The Earl of Sandwich is legendary and a must visit for anyone in Vegas for more than 48 hours.  Great food!!  LeBron actually moves up a notch because its hows that he is real and eats where us "normal people" eat.  Of course he fell aabout 12 notches in the past week...

Since: Apr 5, 2007
Posted on: July 28, 2010 10:56 pm

LeBron James and the Tao of the Mega-Party

Im a basketball fan! I love watching the game of basketball and Lebron James is one of the best players on the planet right now
so you have to admire what the man does on the court when the game begins.  What he does of the court is NONE OF MY DANG BUSINESS!  That is a very simple concept the sooner FANS, MEDIA, WOMEN, CHILDREN grasp that the happier their lives will be.
Same goes for Tiger Woods and what he does on the golf course.  Its a thing of beauty.  What he does after the 18th hole is NONE OF MY DANG BUSINESS.  These guys don't claim to be perfect and the jokes on you for thinking otherwise. Cool

Since: Nov 17, 2009
Posted on: July 28, 2010 10:07 pm

LeBron James and the Tao of the Mega-Party

You are an idiot.  To compare these two things is utterly ridiculous.

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