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Heat sell out season tickets, fire sales staff

Posted on: July 30, 2010 6:20 pm
Edited on: July 30, 2010 6:39 pm
Posted by Royce Young

Typically, if you do your job really, really well, you get a promotion. Or you get a raise. Or at the very least, you get to keep your job.

But that didn't happen in Miami as the Heat fired its season ticket sales staff after the team sold out of season tickets. Ouch.

In a statement, the team confirmed the terminations Friday afternoon, saying that with an "exhausted'' inventory of season-tickets "we no longer require a season ticket sales team to sell tickets.''

Stephen Weber, vice president of sales, delivered the news to about 30 ticket sales people Friday morning, according to the story from the Miami Herald. Currently, the team's waiting list has more than 6,000 names on it. It's pretty evident that at this point, the Heat can sell tickets without even trying.

"They let us go because there was really nothing left to do anymore,'' a fired staffer told the Herald.

The statement also said: "While the decision to release part of our sales force was a difficult one, we greatly appreciate their contributions to the company. We have also hired a placement service to assist those individuals find new employment. Should any season tickets become available, they will be handled through our season ticket deposit program. We thank those employees for their time with the company and wish them success in their future endeavors.''

Obviously this seems like a major low blow. But as the staffer said, what were they really going to do? I wonder what places like Green Bay do with waiting lists that long. Still, firing a group of 30 after a job well done, has a funny taste to it. Or actually, is just downright mean.

Evidently, the Heat aren't worried about retaining the new season ticket holders. I guess LeBron, Wade and Bosh are supposed to take care of that.


Since: Jan 8, 2007
Posted on: July 30, 2010 10:07 pm

Heat sell out season tickets, fire sales staff

Breaking news;

You guys didn't like my post.  What a suprise.  Big deal.

Bitter Miami fans can read?  That's a surprise.  Bigger deal.

There wasn't a bit of jealousy where LeDanian went, so all you ladies who accused me of being mad at him for that are displaced.  I didn't care where he went.  I don't care about him at all.  The fact that he left Cleveland hanging in the breeze was childish, unprofessional and selfish, but that's beside the point.  Congratulations.  You got him.  Why wouldn't he want to move to Miami?  There's a never-ending well of beautiful women to throw his money at.  I know.  I lived there.  Also, if he loses now, he can blame it on Wade.  It's the ideal situation.

The point you complainers clearly missed is that I thought it was kind of thankless by the Heat. Miami finally has the product you all wanted, and now that it sells itself, the men and women who sold it when it wasn't so hot are now all expendable.  What kind of company move is that?  I wouldn't do it to my guys.

"Thanks for working so hard all these years when we were so average, but now that we're good, we're going to use your salaries to re-line the parking lots..."

Since no one here was one of the 'recently released' to give us the facts, we don't know what truly transpired.  Unfortunately, I found out what happens when you stick up for Average Joe.  Be glad it's not you.  I apologize for caring.

Good luck this season.  See you in the playoffs.

Since: Sep 15, 2006
Posted on: July 30, 2010 10:05 pm

Heat sell out season tickets, fire sales staff

This team is going to become the most epic championship failure in all of sports. Perhaps the sales people can hop across the state to Tampa and try and sell tickets to Rays games. It's sad that a young team, so exciting to watch, can't fill a tiny dome from time to time.  

Since: Sep 11, 2006
Posted on: July 30, 2010 10:01 pm

Opportunity Missed

If Cleveland had a little foresight they could have traded LeBron to Miami for the Heat's season ticket sales staff.  God knows the Cavs could use them now.

Since: Jul 22, 2007
Posted on: July 30, 2010 9:53 pm

Heat sell out season tickets, fire sales staff

Whether they sold the tickets too inexpensively or don't have anymore else to sell it all coems down to the management staff of the ticket dept and also the management team in general.
Management needs to set the tome for ticket sales, if they wanted to wait until the Lebron decision to take advanatge of it then they should have told the ticket sales staff to not sell anymore or to slow the pace of the sales until after the decision.
Next, once it was clear that Lebron was moving to Miami they should have had pricing in place to reflect the revenue they wanted to reap conversely there's nothing to say that management couldn't have held out non season ticket tickets to sell to incoming businesses.
You could in essence have what the packers have which is a sell out every game and if someone wants single game tickets either they need to go to a broker or you keep a very small # on hand for day of the game sales.
This is no poor reflection on the ticket sales staff, they were merely doing their job it IS a reflection on the Heat upper management and their inability to plan properly.

Since: Sep 15, 2006
Posted on: July 30, 2010 9:51 pm

The Beginning of a Karmic Nightmare for the Heat

With the way things have transpired around the Miami Heat, there is just an awful lot of bad Karma circling the team. 

Wade tampered with the Cavs' and Raptor's players while they were under contract.  Bosh gave up on Toronto at the end of the year, costing them a play off spot. 

James similiarly gives up in the playoffs against Boston, because if they don't go to (and win) the finals, then there is no excuse for leaving the team. 

James delayed his decision until the Cavs were well out of the running to sign other free agents to replace him. 

Then, once James finally announces his decision, he does it in a fashion to rub Clevelander's collective noses in it.  Now the Heat's management rewards their sales staff with a pink slip, after doing a great job. 

Yes the bad Karma is swirling around this team like a flock of turkey vultures.  Watch the Sad Triad no get along, not be able to play together, suffer major injuries for the first time in their careers.  Yes, the walls will definitely come crashing down on Miami.  It will not be the walk in the park that every one expects and the Sad Triad will be left with mud on their collective faces!

Since: Nov 7, 2008
Posted on: July 30, 2010 9:34 pm

Heat sell out season tickets, fire sales staff

After signing the Big Three, not only can they not sign any decent players outside of Mike Miller, they also have to fire staff.  Gotta give em points for going all in, I guess?  Seems bush league.

Since: Jan 11, 2008
Posted on: July 30, 2010 9:12 pm

Heat sell out season tickets, fire sales staff

Obviously LeBron and friends should pay their salaries until they need to hire them back to work. i'm sure they aren't paid much. And I absolutely am not kidding.

Since: Nov 14, 2006
Posted on: July 30, 2010 9:01 pm

Heat sell out season tickets, fire sales staff

Exactly my thought.  They are making it sound all nice and amicable, but I would bet that while the actual sales staff isn't needed anymore, there are some others who will lose their jobs for miscalculating the season ticket pricing in the first place.  It's pretty obvious the Heat could have milked another $10 per seat per game and sold them out before the season began.  So that's a $4M mistake right there...

Since: Aug 16, 2006
Posted on: July 30, 2010 8:57 pm

Heat sell out season tickets, fire sales staff

To all of you who say that the Heat should have kept the sales staff, you obviously dont know how a business works. If you owned a store and your liquor was all sold out, then you had no space to restock would you keep the cashier for the liquor section employed? Actually, that analogy is completely inaccurate and it makes me wonder two things.  First, why was "liquor" the first thing you went to?  Second, how can you say people "obviously" don't know how a business works when you're also lacking in that area?  Here's the deal, in your "analogy", if you had no space to restock the liquor it's likely because of one of two things.  You lost space, which is unlikely, or you stocked that space with other, better selling products.  The likelihood is that you could STILL use the help of that cashier to help sell the other products.  As far as it goes, this situation is not similar in the slightest.  The Heat had a product supply that replenishes every season.  They had a sales staff that they had employed for the full season, not just for the offseason.  So it isn't comparable to H&R Block and the employees they hire for the tax season.  In this case, the sales staff sold out a product that the Heat realized would have sold out with or without the staff.  Essentially, the free agent signings of Bosh and James sold out the tickets, not the season ticket sales staff.  They were let go because the Heat signed a couple of superstars.  I'll give you guys the REAL analogy that works here.

Let's say you have a DVR subscription like TiVo that you sell to customers.  The subscription lasts for a full year, no other options besides a full year.  Your sales department has sold them regularly for years, but not enough to sell out the max number of subscriptions you can supply.  Suddenly, you start giving away free cable with your subscription.  The deal is so good people just start buying them up.  You fire your sales staff because it's the free cable that's selling your product, not the sales staff.

Plain and simple.  It's a way for the Heat to cut costs considering they know that they'll sell out season tickets for at least the next 3 years.

Since: Jun 5, 2009
Posted on: July 30, 2010 8:48 pm

Heat sell out season tickets, fire sales staff

If they lose back-to-back regular season games, I guarantee there will be an open seat in the front row sitting between the players and the scorer's table...

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