Blog Entry

LeBron's Cleveland snub is bad business

Posted on: August 3, 2010 10:13 am
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Posted by Matt Moore

What logic does this make? What possible sense could this be built from? What line of thought would take him down this road?

LeBron James bought ad space in the Akron Journal to thank fans there and send a message that his heart is still there. It was a decent gesture that should have been made weeks ago. The day after "The Decision," actually. But what was missing from the letter is what was most relevant.

The word "Cleveland."

Andrew Sharp of SBNation.com weighs in on why this shouldn't be a big deal. And he's right. It shouldn't be a big deal. It shouldn't be a deal at all. It could have been a non-story, something marginal that takes even a half-pinch of sting off the mountain of anger and resentment from Cleveland towards a player attempting to become the most popular brand in NBA history (and failing miserably, but that's another issue). But it wasn't. And that's the question that needs to be asked.

What possible reason did LeBron James' camp have for not including the Cavs or Cleveland in this letter?

Sharp points out the myriad of reasons for James to slight Cleveland like this. Jerseys burned. Angry letters in Comic Sans. General hatred upon his departure after years of trying to make Cleveland into a winner. And those are all great reasons for someone to spite the city like that.

If that person is fourteen years old.

This is a business. That was the reason behind James' defection to Miami, behind "The Decision," behind all of this. This whole ordeal was meant to be the extension of James as a business entity in the world. And the business move here? The plain-clothed mention of gratitude to the state of Ohio, Cleveland, the Cavs, something that includes those people. Sharp's also right that it wouldn't have made anyone in Cleveland feel any better. But the point is that slighting them makes them feel worse. It makes James seem petty and small. It's not professional. Taking the high road isn't a noble cause, it's a protecting your Q Rating and shoring up your PR image. You don't do it to try and win back friends and make people love you. You win championships to win friends and make people love you. You take the high road to protect your interests and not make another blunder. And that's what James has done.

Maybe he's got a letter for the Plain Dealer and is just waiting to release it. But now if he does, it looks like a reaction to the scorn he's getting for ignoring Cleveland. This is not complex stuff. And it's yet another indication in a long stream of tiki torches that blaze a path to the same conclusion: LeBron James' management team, LRMR, is desperately out of its league and playing at a level it cannot compete at.

It's not that James was wrong for snubbing Cleveland. It's that it was just another bad business decision.


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Comments

Since: Feb 15, 2008
Posted on: August 4, 2010 1:51 am
 

LeBron's Cleveland snub is bad business

Juvenile...nuff said.



Since: Oct 20, 2006
Posted on: August 4, 2010 1:02 am
 

LeBron's Cleveland snub is bad business

Speaking of a classless loser, just read the post above mine.  If this is a true Clevelander, no wonder the city is forever cursed.



Since: Nov 28, 2006
Posted on: August 3, 2010 11:42 pm
 

LeBron's Cleveland snub is bad business

Lebron, you make me want to puke.  This is from a 35 year Cav fan.  You suck.  Go screw yourself.  You aint't no Mark Price.  Now that's a guy we Cav fans can love and respect, and look back with fond memories.  The freakin guy played his azz off every night.  The epitome of class.  You sir, are an egotistical jerk, and I don't care if I ever watch another NBA basketball game the rest of my life because of you.  Thanks.

Love,

Cav fan



Since: Aug 16, 2006
Posted on: August 3, 2010 11:34 pm
 

LeBron's Cleveland snub is bad business

You are so lost. This has nothing to do with Cleveland and everything to do with bad PR, which in turn means less money from sales, less sponsorships, and simply is bad business.



Since: Sep 1, 2006
Posted on: August 3, 2010 10:38 pm
 

LeBron's Cleveland snub is bad business

Since you talk like a b!tch, you should be slapped like one.



Since: Feb 13, 2010
Posted on: August 3, 2010 10:24 pm
 

LeBron's Cleveland snub is bad business

LEBRON IS AN ASSHOLE!!! THE WHOLE NBA IS OUT OF CONTROL. it is going to keep getting worse. i say the heat win only 1 championship in his 6 years in miami and then lebron will move on to another city. wait until melo and paul join the knicks after next year. plus you still have the bulls, celtics, magic, and lakers.  to much ego on the heat, plus bosh is so overrated.  Way to go LRMR. can these guys afford a good head of PR. Lebrons antics are destroying the image of the nba. shouldn't he be held accountable to some degree.  You think he cares if people hate him? He is making millions and doing what he loves.  He needs some better advice other than from his inexperienced buddies and his crackhead mother!



Since: Jan 8, 2008
Posted on: August 3, 2010 9:45 pm
 

LeBron's Cleveland snub is bad business

how did Ben Rothlisberger get involved in this?



Since: Oct 20, 2006
Posted on: August 3, 2010 9:13 pm
 

LeBron's Cleveland snub is bad business

Man...Cleveland fans are crybabies.  No wonder your city is cursed with championships.  None since 1964 is it?  With fans like you guys who backstab and hate on a guy who gave you 7 hard years, you deserve the curse.



Since: Apr 11, 2010
Posted on: August 3, 2010 7:50 pm
 

LeBron's Cleveland snub is bad business

"Z" left Cleveland with class!  James is just a bum.



Since: Jul 8, 2010
Posted on: August 3, 2010 7:34 pm
 

LeBron's Cleveland snub is bad business

It's kinda funny... I was wondering why people were burning newspapers in the streets of Akron. We forgive  LeBron (in Akron) as long he keeps dumping money into our economy. I hope he quits basketball and goes to play for the Browns and screws them over too. That'd be epic!


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