Blog Entry

The economic reality of the new Miami Heat

Posted on: August 9, 2010 10:22 am
 
Posted by Matt Moore

The entire move was bungled. Let's be clear. There were ways to orchestrate the formation of the new NBA superpower that would not only have lessened the devastating PR hit and public resentment, but actually sold the public and media on these players as heroes. After all, it's not like the public is generally poised to reject its favorite athletes over ownership, particularly those athletes that sacrifice money and spotlight time in the pursuit of a championship.

But that's not how it went down. Instead, a public revulsion that is deafening in its retch has spread throughout the land. The Miami Heat have built themselves a new empire, one that is being regarded with terms like "evil," "pompous," and "classless." So surely, where the opinion goes, the dollar goes, right? The money is probably flowing away from South Beach like rats from the sinking ship.

Yeah, so, it turns out, that's not really what's going on. Kind of the opposite, actually. And by kind of, I mean completely.

Reuters brings us an interview with Michael McCullough, the Heat's chief marketing officer. In it, McCullough doesn't deny the existence of a villain's image in the media and among vocal fans. But by hook or by crook, the results are leading to the only thing businesses carry about, the allmighty dollar. McCullough claims that the Heat are now number one in retail sales and that LeBron James' new No.6 jersey is tops in the league. The numbers released last month back up that assessment.

There's also been a lot of talk about tickets for the Heat on the road skyrocketing in preliminary orders, as well as the hyper-covered sell-out of the Heat season tickets (and their release of the ticket sales staff ).

So while people gnash their teeth about how this all went down (and no one thinks it went down well), the bottom line is still coming up Heat. We tend to act like there will be some sort of populist rejection of the Heat because of how arrogance they've come off in public. But already, the sheer starpower has helped build the Heat into a financial supermachine. A few championships, and all the talk about the Big 3's tarnished legacies will be reformed into praise for their sacrifice. We like winners, and we're not particularly stuck on how those wins are made.

No one wants to see how the sausage is made. But the Heat ground out their team on national television, and people are still flocking to stores to buy it.
Comments

Since: Jul 27, 2010
Posted on: August 9, 2010 4:12 pm
 

The economic reality of the new Miami Heat

Bandwagon hoppers are annoying. In no way do people have to chose one team to like for the rest of their lives and they certainly can have favorite players. But it's annoying when someone who has NEVER mentioned the Heat, are now upsest with them and claim "go heat boy" go heat. Its frustrating, the Heat are now the New York Yankees of basketball. They will be hated by many teams, but the fact of the matter is, they will sell tickets and merchandise.



Since: Nov 5, 2006
Posted on: August 9, 2010 4:10 pm
 

grammar error

"We tend to act like there will be some sort of populist rejection of the Heat because of how arrogance they've come off in public."
Should read, "We tend to act like there will be some sort of populist rejection of the Heat because of how arrogant they've come off in public."
ps- i am not trying to be arrogance.....................



Since: Jun 18, 2010
Posted on: August 9, 2010 3:58 pm
 

The economic reality of the new Miami Heat

bitter party of one!



Since: Dec 18, 2008
Posted on: August 9, 2010 3:38 pm
 

The economic reality of the new Miami Heat

I think the average NBA fan will root for Miami over the LA Lakers any day of the week.



Since: Jun 18, 2008
Posted on: August 9, 2010 3:00 pm
 

The economic reality of the new Miami Heat

Fans in general love seeing super-teams.  Whether non-Heat fans love 'em, hate 'em, want them to lose, the bottom line is that it creates interest in the team.  And while it may ultimately be bad for the league to have a talent vacuum, the Heat franchise is going to be raking in the profits.  They'll be the most-hyped, most-watched, most-discussed team in 10 years and that equates to big bucks for the Heat franchise.



Since: Nov 15, 2008
Posted on: August 9, 2010 2:35 pm
 

The economic reality of the new Miami Heat

Careful, that bandwagon is real full, if you fall off you may get crushed by the wheels. I guess you'll consider this "hating". I consider you and the heat a joke!



Since: Dec 2, 2008
Posted on: August 9, 2010 12:59 pm
 

The economic reality of the new Miami Heat

The hype is so huge it's downright problematic.  The Heat should write Jeff Van Gundy a letter and tell him to shut his yap.  They've got guys like Jeff guaranteeing that the Heat will surpass the Bulls 72 win mark.  Jeff, please.  Every October, November and the occassional December we hear talk about a team winning 72 games.  The Lakers or the Cavs or the Celtics.  Instead of treating this mark like an easy basketball target, let's instead think of it more as Dimaggio hit streak.  The Bulls achieved that mark with incredible teamwork and consistency.  The Heat may be great, but it's silly to crown them with 73 wins+.



Since: Apr 19, 2009
Posted on: August 9, 2010 11:52 am
 

The economic reality of the new Miami Heat

not only a few championships, how about a few games together, i dont know bout you, but i watched the allstar game and the olympics and it sure was really exciting! they will dominate and there nothing anybody can do other than hate! go miami!!!



Since: Aug 14, 2009
Posted on: August 9, 2010 10:54 am
 

The economic reality of the new Miami Heat

Time heals all wounds.  You said it best, a few championships and people will praise.


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