Blog Entry

LeBron speaks and a look into 'The Decision'

Posted on: August 17, 2010 10:01 am
Edited on: August 17, 2010 2:55 pm
 Posted by Royce Young

Since "The Decision" really all we've heard or seen from LeBron is him being heckled or booed at an appearance. He didn't speak during the Nike World Basketball Festival and for the most part, has just kept a low profile.

Finally, we have some fodder. J.R. Moehringer of GQ had the opportunity to spend three weeks with LeBron in the lead-up to the decision and also spoke to James about a number of different things.

In the interview that drops in full Aug. 24, LeBron actually says he could see himself returning to Cleveland one day as well.
"If there was an opportunity for me to return," he says, "and those fans welcome me back, that'd be a great story." But then again, he also talks about how as a kid, he hated Cleveland, italics used for added emphasis on hated.

A few of the other highlights:

LeBron on how those close to him view his decision: “They’re happy to see me happy. That’s what they can see in my face. They say: ‘It’s been a while since we’ve seen you look like that.’”

On Cavaliers owner Dan Gilbert: “I don’t think he ever cared about LeBron. My mother always told me: ‘You will see the light of people when they hit adversity. You’ll get a good sense of their character.’ Me and my family have seen the character of that man.”
On how a kid could from Akron, located only thirty minutes from Cleveland, could grow up rooting for Chicago and Jordan: "It's not far, but it is far. And Clevelanders, because they were the bigger-city kids when we were growing up, looked down on us.… So we didn't actually like Cleveland. We hated Cleveland growing up. There's a lot of people in Cleveland we still hate to this day."

On how growing up helped him learn about facing adversity and staying humble:
“That’s what keeps me humble, because I know my background, know what my mother went through. I never get too high on my stardom or what I can do. My mom always says, and my friends say, ‘You’re just a very low-maintenance guy.’"

Moehringer also describes in detail what it was like hanging with LeBron's crew. One of the more interesting points is how LeBron is surrounded at all times. Whether it be with friends, managers, agents or family, LeBron doesn't spend a lot of time by himself.
Moehringer writes: "But as with anything, all that comfort comes at a cost, and I think that his fear of being alone keeps him at times from walking through the fire that we all have to walk through. Maybe sitting alone in a room and thinking might have helped him realize that an hour-long special devoted to his decision was ill advised. My suspicion from watching him surrounded by people wherever he goes is that he's not spending a lot of time alone in a room thinking through things."

There's also something in the article talking about how James is potentially trying to re-create his high school experience, something he calls his favorite time of his life, by going and playing with friends in Miami. It's interesting because James spurned his local predominantly African-American high school but instead enrolled at predominantly white St. Vincent-St. Mary to play with friends and build a superteam. He was called a traitor, a cop-out and pretty much all the things he's being called now. And as Moehringer points out, in LeBron's memoir, the chapter talking about his choice to play at the catholic prep school is entitled "The Decision."

I remember Brian Windhorst, who covered LeBron even in high school, tweeting in the build-up to the one-hour announcement special that this new media savvy, image conscious LeBron was not someone he knew. LeBron refers to himself in the third-person constantly, talks about hating Cleveland his entire life and is so enveloped in his own happiness that he surrounds himself with people that only tell him how happy he is. That doesn't sound a whole lot like the guy that was all about winning and teammates a few years ago with the Cavs.

But honestly, after this inside look, maybe LeBron never changed. Maybe he's the exact same guy he's always been.


Since: Oct 1, 2006
Posted on: August 17, 2010 11:39 am

LeBron speaks and a look into 'The Decision'

I gave Lebron way too much credit for being a level headed guy for years.  I honestly thought he was good enough to carry a team especially after what he did with the Cavs vs. the  Pistons in "07 to get to the finals.  Lebron can do a lot on the court but he is probaly the most ill-prepared guy that should ever speak with the media.  Humble and low maintenance?  Let's see "chosen one tatoo" does not exactly say I am humble.  The $10,000 diamond studded trinket with his #23 and jersey along with the gaudy big LBJ necklace he wears that is the second largest necklace I have ever seen behind Flavor Flav's clock.  This guy is not low maintenance nor is he humble.  He can play basketball with the best of them but when it comes to his dillussions he is off the chart. 
I expect Lebron will win a championship eventually and I agree with him now that he never would win a title in Cleveland as he is not mentally strong enough to do so. 

Lebron needs to hire a "real PR agency" and a "real marketing firm".  Hiring your buddies to do the work of professioinals is not very smart.  As for the hatred of Cleveland he might want to get over that as he is finding out Cleveland, Dan Gilbert, and the state of Ohio have protected Lebron for years from his juvenile deficiencies. 

Since: May 25, 2008
Posted on: August 17, 2010 11:37 am

LeBron speaks and a look into 'The Decision'

Thankyou Royce Young,

     This article was very informative, insightful, and impressionable!!!  After reading the entire story, I realized that my opinion of "Prince James" (i love how skip calls him that on 1st and ten) has remained the exact same with a bit more emphasis, Once a Douche Bag, ALWAYS A DOUCHE BAG!!!  Never have I witnessed a more cowardly act from such a "beloved" city icon/ team member towards the city that gave him everything!!!  Lebron's mother should be ashamed of herself, ever since buying him that Hummer prior to the NBA he has been nothing but an egotistical, dumb a__ed, momma's boy!!!  Now it's "Everyone around knows I am happy, and I AM happy for that, and they can see it on my face that I am happy!!!  What a load of garbage!!!  They are only happy for you because you are the money!!!!  If you didn't have your "status" they wouldn't give two sh__ts for you!!!!  I hope your little love triangle, "threesome" goes Jerry Springer wrong and that in the all end up getting screwed!!!!!

The Voice of Reason

Since: Oct 11, 2006
Posted on: August 17, 2010 11:30 am

LeBron speaks and a look into 'The Decision'

Both LeBron James and Dan Gilbert are morons. Gilbert because of how he bashed James publicly and said he would win a ring before James (good luck, better hope they get a high pick next year, maybe Harrison Barnes) and James is a moron any time he opens his mouth especially when it comes to Cleveland. Yeah, that's how you get the fans to like you, say you ALWAYS hated Cleveland, smart move.

Since: Jan 2, 2008
Posted on: August 17, 2010 11:16 am

I don't know who Royce Young is, but...

but this is an incredibly insightful article. Thanks for the post.

Since: Jul 13, 2010
Posted on: August 17, 2010 11:14 am

LeBron speaks and a look into 'The Decision'

Every time he opens his mouth any respect I try to maintain for him evaporates... Honestly did he speak in third person again? If he hated Cleveland don't ever think those fans want him back and as long as Gilbert is the owner he wont be. This guy is a piece of s-h-i-t SMH

Since: Jan 8, 2009
Posted on: August 17, 2010 10:41 am

LeBron Over-analyzed and Misunderstood

As with so many people in society we focus so narrowly on those at the top of the media circus.  As if every move and choice has hidden meaning, we speculate as to the truth behind the man, the real meaning.  We yearn for a glimpse of what makes these icons so great and a peak behind the facade, the man behind the curtain. 

I don't know LeBron, perhaps those closest to him know him well though I'm not sure even that is true.  He may just be a simple man that is overly influenced by his entourage or a complex thinker with hidden motives.  Though I have my suspicions, some of them not so kind, I don't know that any of this matters at all.

As  a fan of basketball I wish we could just judge LeBron for his feats and failures on the court.  Unfortunately we are being constantly asked to assess his off-court successes and miscues, and for this I am sad.  Sometimes it's as if we're witness to a group of 7 year old girls gossiping about the prettiest girl in school.  It's times like this that the media brings shame to sports in general, when the man outside of the sport becomes bigger than the sport itself.

Since: Apr 8, 2008
Posted on: August 17, 2010 10:39 am

LeBron speaks and a look into 'The Decision'

DOUCHE BAG!! What a ignorant fat headed ego maniac!

Since: Nov 7, 2006
Posted on: August 17, 2010 10:28 am

LeBron speaks and a look into 'The Decision'

“That’s what keeps me humble.......I never get too high on my stardom or what I can do. My mom always says, and my friends say, ‘You’re just a very low-maintenance guy.’"


I just barfed in my mouth.

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