Blog Entry

Mark Cuban joins the party in talking LeBron

Posted on: September 15, 2010 7:06 pm
Posted by Royce Young

I honestly wonder when we'll move past LeBron and "The Decision." I'm just as guilty as anyone, sitting right here about to write another post about it. But when people pile on LeBron, since he's taking mental notes and all, it makes for good material.

And outspoken owner Mark Cuban - who is obviously very high profile - is the latest to do so. Cuban talking LeBron? That's like a blogger's Google search dream.

Cuban went on The Dunham and Miller Show on 1530 The Ticket in Dallas Wednesday and shared his thoughts publically on Lebron and "The Decision" for the first time. And as you'd expect, it's interesting stuff. The Dallas Morning News transcibed the exchange in which Cuban calls the one-hour announcement "the largest public humiliation in the history of sports."
“LeBron has every right to go wherever and do whatever, whatever team he wants to," Cuban said. "Going to the Heat was his choice, those guys working together. I don’t even have a problem with the three of them working together, as long as they follow all of the

NBA rules, which I think they did.

Where I think LeBron made a mistake, was in how he did it. I don’t even have a problem that he had the tv show. But it turned out to be the largest public humiliation in the history of sports. He humiliated the organization, he humiliated the state of Ohio , the city of Cleveland . All of a sudden he became a bad guy, he lost a billion dollars in brand equity, give or take a couple Bucks here or there. ...

"I told his folks that I think he got bad advice. It’s not about 'Can he move?' He can move, he can play for any team. I think he picked the wrong team (chuckles). There’s a team in Dallas that could have used him and that would have been better served but it’s his choice. But the way he did it I thought was just a huge mistake."

Cuban's opinion isn't anything new. Most everyone is actually fine with the fact LeBron went to Miami. Some think that it was a cop-out move, but most agree LeBron can do what he wants. It's just in the way he did it . The largest public humiliation in the history of sports? That's certainly strong, but off the top of my head, I can't think of many things worse than LeBron's shaming of Cleveland and Ohio.

And that's true in a lot of things in life. A choice can be a good one, a fair one, a smart one, but a lot comes down to how you do it. In LeBron's case, not many out there think "The Decision" helped him in any way. It was his choice and his move to make. He made it. He just didn't have to go about it in the way he did. 

Cuban is one of the brightest businessmen out there. And in his mind, he saw LeBron's "decision" as a poor business move. Not many thought about "brand equity" but Cuban feels like LeBron could have lost billions there. That's billions with a "b".

Of course Cuban has no problem in LeBron changing teams. Well, I take that back. Cuban has some problem because he wanted LeBron to play for his Mavericks. He even mentioned that in the interview. But in an overall sense, Cuban doesn't care. Just like the rest of us, he was put off by the whole production of it. 


Since: Sep 13, 2010
Posted on: September 17, 2010 10:01 am

Mark Cuban joins the party in talking LeBron

Well, this is just another step on the path to sports becoming "produced" as a TV reality show. I see it in the NFL so get ready for it. Big Media is trying to create drama and excitement. They want to expand viewership in sports to attract the casual fan, as Tiger has done for golf.

Since: Sep 17, 2010
Posted on: September 17, 2010 3:36 am

Mark Cuban joins the party in talking LeBron

Let's keep it real. I think what LBJ, D. Wade, and CB did was exciting for the NBA.  As a Laker fan, I appreciate the challenge of going through not only a great team in Boston, but also a dynamic team in Miami on the course for a 3rd str8 title.  However, I do think that how LBJ went about his "joining of forces" was bad for his home state.  Just my opinion, but I think he should have publicly mentioned his intention to leave before they invested in the team around them to give them an opportunity to have life after his regime.  He has set his former franchise back for years to come, which is displeasing to see.

Since: Aug 19, 2010
Posted on: September 16, 2010 9:48 pm

Mark Cuban joins the party in talking LeBron

the heat wont win a single title

Since: Oct 1, 2006
Posted on: September 16, 2010 5:49 pm

Mark Cuban joins the party in talking LeBron

Cuban's point is dead on.  I could not believe LeBron would give up so much in marketing potential.   He not only made himself a bad guy but he is now shares the spotlight with 2 other players.

Since: Oct 1, 2006
Posted on: September 16, 2010 5:42 pm

Mark Cuban joins the party in talking LeBron

Can we move on from this, please??
You do not want you move on or you would not have read or even posted a response. 

You are not even smart enough to understand what message "mediocre" owner  was comunicating.  what the owner thinks about Dumbron is not what he communicated.

Since: Sep 2, 2006
Posted on: September 16, 2010 5:07 pm

Mark Cuban joins the party in talking LeBron

i don't care for this mediocre post.

Since: Dec 5, 2006
Posted on: September 16, 2010 4:14 pm

Mark Cuban is dead wrong

Mark Cuban echoes what the media have been singing (except for ESPN) since "The Decision". But the idea that LeBron has lost a Billion is dead wrong. The lists LeBron's apparel as number 2 in the NBA today behind only Kobe. He is still selling well here. But where is the real emerging market? I submit that it is in Asia and Europe. What did "The Decision" pull in terms of viewership in those countries? China, alone, represents 5-10 times the size of the US market. Perhaps the Chinese saw "the Decision" as over the top but it is far more likely that they are impressed and amazed that LeBron can command 60 minutes of exclusive attention of ESPN's flagship channel. No other athlete has ever done so. This raises LeBron's status to well above all those other players in any sport. LeBron received free advertising worth hundreds of millions of dollars. I am sure NIKE is delighted in the broadcast for these reasons.

We have seen for decades what politicians have know for over a century - that name recognition is everything, even if negative. The Yankees generate far more revenue than any other baseball team. The fan base is enormous across the world. And the haters are even more numerous. Diddo the Cowboys in the NFL. These teams reap enormous media coverage over every event and that translates into marketing power. LeBron's advisors know this and have applied time-proven analysis to "the Decision" in choosing to go forward. It was a huge win as fans are still talking about it months later and not even in basketball season. For LeBron. the Miami Heat and the NBA it is all positive in the bank. Mark Cuban is dead wrong and likely is only trying to cash in some of that money by referencing it at this late date.

Since: Feb 21, 2008
Posted on: September 16, 2010 4:02 pm

Mark Cuban joins the party in talking LeBron

EF Lebron... Cuban is right, leave and go somewhere else... but don't hold the fans hostage and certainly don't stomp on our hearts to the whole world.  Lebron stay out of Ohio... I think you started to wise up since you decided not to show up in the Horse Shoe for the Miami game.

Since: May 16, 2007
Posted on: September 16, 2010 3:15 pm

Mark Cuban joins the party in talking LeBron

I bet Mark Cuban wouldn't have anything bad to say about LeBron James if he had came to Dallas and played for him.

Since: Aug 23, 2009
Posted on: September 16, 2010 2:32 pm

Mark Cuban joins the party in talking LeBron

I hear ya, but if they win the Championship... His stuff will sell like crazy... especially if he does something spectacular... and let's face it, with the team he'll have around him... odds are that's what'll happen!! I mean, Jordan had a team around him and he went on to be better than great... He was legendary! do you think he would have done what he did if he was on a team like the grizzlies?? And hey, I'm not comparing the two.. I'm a "through thick and thin" Jordan fan. There is no one that even comes close to being the 2nd coming, but Lebron's a BEAST... and now he has an unbelievable supporting cast.... If they win, and Lebron is great... they will be talking "legendary"... it's just how it goes! Remember this if you're watching the NBA Finals and the heat are on the verge of winning it all.

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