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LeBron says race played a part in backlash

Posted on: September 30, 2010 10:23 am
Edited on: September 30, 2010 1:05 pm
 
Posted by Royce Young

In an appearance on Wednesday night's edition of "Primetime" on CNN , LeBron James replied that he thought race was a factor in the negative response to his decision to leave Cleveland for the Miami Heat .

"I think so, at times," he told CNN correspondent Soledad O'Brien. "It's always, you know, a race factor."

Some are likely rolling their eyes, but in a way, the statistics back it up.

Q Score is a poll that measures popularity and LeBron dropped (or jumped, depending on how you look at it) to No. 6 on the list. But among non-blacks, James' negative Q rating went from 24 percent to 44 after his free-agency announcement. However, among blacks, his negative Q Score slipped just from 14 percent to 15 percent.

That seems like something.

LeBron's adviser and marketing guru Maverick Carter was also part of the interview and he agreed about the role of race in the media backlash. "It definitely played a role in some of the stuff coming out of the media, things that were written for sure," Carter said.

I don't really know how to touch this topic so I'll kind of stay away and let you decide yourself on it. But as to why one color of people reacted differently to LeBron's decision than the other, I don't know. I don't even want to really take a guess as to why.

One thing that does stick out is that James just said race played a factor and then left it at that. He didn't elaborate. He didn't fill us in. He just whipped out that big shiny race card, dropped it on the table and walked away. And as a result, the door was left wide open for people to criticize, speculate and question his use of it. 

As for "The Decision" itself, James said that was his and the people around him's idea. But Carter admitted it wasn't perfect.

"The execution could have been a little better and I take some of the blame for that."

He also said something else I found interesting about LeBron's marketing approach: "It's just about control and not doing it the way it's always been done or not looking the way that it always looks."

Well evidently it's about control. A one-hour special where you control your own message and deliver it exactly how you want? Yep, that's pretty controlling. And that was a big part of the backlash over it.

But it was noted in the report that over $3 million was raised for the Boys and Girls Club of America from "The Decision." That's a good thing that's been largely ignored from that night. That's not going to save LeBron's popularity score, but still, a good thing.
Comments

Since: Oct 6, 2006
Posted on: September 30, 2010 6:42 pm
 

LeBron says race played a part in backlash

Is there a such thing as an azzhole card? If so, that's the one that should have been used...



Since: Sep 30, 2010
Posted on: September 30, 2010 6:41 pm
 

LeBron says race played a part in backlash

 Easiest way now to have people stop dissing you is to say its racism. Man up and take it. I forgot Charles Barkley and Jason Whitlock are white. Oh yeah they'll not!



Since: Oct 6, 2006
Posted on: September 30, 2010 6:41 pm
 

LeBron says race played a part in backlash

I guess we should have all seen this coming when he began wearing 'King James' clothes. I mean who does that?



Since: Oct 6, 2006
Posted on: September 30, 2010 6:39 pm
 

LeBron says race played a part in backlash

Another news flash, nobody likes Jeremy 'Shook'ey either. There is no double standard here. You are the exact reason that this race card exists. For instance, Chad Johnson is as entertaining as they come and pull off many antics that we shake off as entertaining. In fact, we love the guy because while he sometimes may act like an ass, he has not shown himself to be a shallow, self-absorbed prick like his counterpart on the other side of the ball. Just so you know, both Ochocinco and TO are black. Also, I didn't like TO when he was with Dallas either.

LeBron was okay before this mess, but now he is just a self-absorbed piece of crap who didn't want to earn a championship. Like so many other young people, he just wants one to be given to him.



Since: Sep 20, 2009
Posted on: September 30, 2010 6:34 pm
 

LeBron says race played a part in backlash

So what color was he when everyone loved him paid big money to watch him play ,shell out untold dollars for jerseys with his name on it was it a race issue when he was king of the whole state of Ohio the native son done good? Now he left by his own choice and he thinks this was a race issue? What a &*^&%& this has to be the worst use of the race card in  history. Hey king James you ever thought it is because the fans that loved you feel abandon and let down by you this has to be the worst PRmove in the world go ahead enjoy your title you are sure to win in Miami but it cost you the love of the people loser. 



Since: Oct 6, 2006
Posted on: September 30, 2010 6:33 pm
 

LeBron says race played a part in backlash

News flash, we all hate Brett Favre and his ridiculous antics as well. What the hell are you talking about?!



Since: Sep 30, 2010
Posted on: September 30, 2010 6:30 pm
 

LeBron says race played a part in backlash

Lets look at it this way when someone like brett favre holds a team hostage he's doing whats best for him and his family. Let him take his time with his wrangler jeans and his good old boy attitude nobody hears how hes the ost intercepted quarterback in nfl history but i digress. When lebron makes "the decision" to take less money and has a better opportunity to compete for a title all of a sudden hes selfish. You guys can't have it both ways how come jeremy shockey is a fiery competitior when he celebrates a catch but braylon edwards and brandon marhsall are showboats when the celebrate the same way there is an obvious black and white double standard when it comes to how we percieve black and white athletes.



Since: Oct 6, 2006
Posted on: September 30, 2010 6:25 pm
 

LeBron says race played a part in backlash

Johnny Damon, Roger Clemens and the great Babe Ruth. That is my short list of people who did something similar, minus the stupid media spectacle, and got the same kind of backlash. I'm sorry, I didn't realize they were black!

LeBron, you're a jackass!



Since: Aug 17, 2006
Posted on: September 30, 2010 6:22 pm
 

LeBron says race played a part in backlash

fantastic observation, the people who liked him before didn't  care about his race, by definition then if they  liked him before the decision, then after the decision they didn't, then it was about the  decision.

it is getting increasingly annoying to hear black athletes speak of the race factor, while all across america the white kids line their bedroom walls with his jerseys and posters.

from multi millioniare slaves like haynesworth to  millionaire misunderstood james the  whines keep coming. jordon would never dare pull this crap as he raked in a fortune and became of the most beloved athletes of our time. once again lebron you show that in no way  on  any day you will  ever touch  mike.   mike lite forever  get over it and take your place as one of the most disliked.  i will root every day  for the heat to lose and this  classless egomaniac to  fail. such is the result of bad "decisions".



Since: Dec 19, 2006
Posted on: September 30, 2010 6:22 pm
 

LeBron says race played a part in backlash

"LeBron says race played a part in backlash"

Uh...no.  You being a self-absorbed narcissist and rich-to-the-point-of-being-complete

ly-disconnected-from-the-struggles-

of-the-average-fan is what 'played a part' in the public not wanting to watch your hour-long masturbatory horror-show, you piece of crap.

We would have hated you just as much if your skin had been purple, white, orange or calico.  The fact that what is inside your skin is garbage is what people had a backlash against, you waste of flesh.


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