Blog Entry

LeBron says race played a part in backlash

Posted on: September 30, 2010 10:23 am
Edited on: September 30, 2010 1:05 pm
 
Posted by Royce Young

In an appearance on Wednesday night's edition of "Primetime" on CNN , LeBron James replied that he thought race was a factor in the negative response to his decision to leave Cleveland for the Miami Heat .

"I think so, at times," he told CNN correspondent Soledad O'Brien. "It's always, you know, a race factor."

Some are likely rolling their eyes, but in a way, the statistics back it up.

Q Score is a poll that measures popularity and LeBron dropped (or jumped, depending on how you look at it) to No. 6 on the list. But among non-blacks, James' negative Q rating went from 24 percent to 44 after his free-agency announcement. However, among blacks, his negative Q Score slipped just from 14 percent to 15 percent.

That seems like something.

LeBron's adviser and marketing guru Maverick Carter was also part of the interview and he agreed about the role of race in the media backlash. "It definitely played a role in some of the stuff coming out of the media, things that were written for sure," Carter said.

I don't really know how to touch this topic so I'll kind of stay away and let you decide yourself on it. But as to why one color of people reacted differently to LeBron's decision than the other, I don't know. I don't even want to really take a guess as to why.

One thing that does stick out is that James just said race played a factor and then left it at that. He didn't elaborate. He didn't fill us in. He just whipped out that big shiny race card, dropped it on the table and walked away. And as a result, the door was left wide open for people to criticize, speculate and question his use of it. 

As for "The Decision" itself, James said that was his and the people around him's idea. But Carter admitted it wasn't perfect.

"The execution could have been a little better and I take some of the blame for that."

He also said something else I found interesting about LeBron's marketing approach: "It's just about control and not doing it the way it's always been done or not looking the way that it always looks."

Well evidently it's about control. A one-hour special where you control your own message and deliver it exactly how you want? Yep, that's pretty controlling. And that was a big part of the backlash over it.

But it was noted in the report that over $3 million was raised for the Boys and Girls Club of America from "The Decision." That's a good thing that's been largely ignored from that night. That's not going to save LeBron's popularity score, but still, a good thing.
Comments

Since: Oct 31, 2007
Posted on: September 30, 2010 6:04 pm
 

LeBron says race played a part in backlash

All LeBron wanted was to win games. Or so he said. He seems more concerned with his image than he does with basketball right now...




Since: Nov 18, 2006
Posted on: September 30, 2010 6:01 pm
 

What a joke

I never thought much for this guy one way or another because he is an nba player and the nba is a joke all by itseff. Playing the race card when you are a jerk is another matter all together. Labron you are an A1 jerk and that is why you have lost a ton of would be  fans from this. Black people for the most part thought OJ was "innocent" too because they don't want to go against one of their own. The same is true here. You know it's true. So don't play the race card it is a no win situation. 



Since: Jul 6, 2007
Posted on: September 30, 2010 5:59 pm
 

LeBron says race played a part in backlash

Lol, Douchebag isn't a race.  You're silly LeBron.



Since: Sep 28, 2008
Posted on: September 30, 2010 5:59 pm
 

LeBron says race played a part in backlash

Eat shit Lebon, Race has nothing to do with how you stabbed us in the back. Trust me we hate the Baltimore Ravens and Art Modell's bitch ass still and he's a rich white guy.....Whatever helps you sleep at night pal!!!! You were born here "The Chosen One" the King of Cleveland and you spit in our face, with your 1 hour screw cleveland special. Thats why we hate you and hope you fail in miami! Not because your black, but because your a spineless pussy! I can't wait for your trip back to Cleveland! We've all marked in on the calender and your not gonna like what happens after your win that night.



Since: Mar 31, 2007
Posted on: September 30, 2010 5:57 pm
 

LeBron says race played a part in backlash

Race wasn't even a factor.  It is how Lebron handled the situation making it a specticle all about him.  Now he brings the race card into it??????  I don't see color you studid moron James.  I see and respect class.  You don't have it and you never will.  I hope you leave the game and never come back.  I can't stand you!



Since: Aug 19, 2006
Posted on: September 30, 2010 5:56 pm
 

LeBron says race played a part in backlash

"It definitely played a role in some of the stuff coming out of the media, things that were written for sure," Carter said.
Hey wise guru... would you like to give ANY exapmples while you throwing darts to see what sticks.
These marketing/media holes LeBron James surrounds himself with are amatures.
This has NOTHING to do with race.
It was race Michael Jordan said he wouldn't do it.
It's race Majic Johnson said he wouldn't do it.
Sir Charles basically said HELL NO.
and Larry Bird "oh my God.. the evil white guy" also said no.
Yep. Looks like total raciscm to me.
LeBron NEVER admits mistakes.
It's not in his DNA.
Wait till he turns on his teamates in Miami because it will happen.
He is still very immature.



Since: Apr 1, 2008
Posted on: September 30, 2010 5:55 pm
 

LeBron says race played a part in backlash

Sorry, my last statement was made to UofF's statement (on page 4 or 5, I believe).




Since: Apr 1, 2008
Posted on: September 30, 2010 5:53 pm
 

LeBron says race played a part in backlash

    And you're not smart enough to use proper grammar and puncuation, so I think we should all be a little hesitant in listening to you.  I'm white, and I approve of Obama and any truly educated people can see that the problems we're facing now have their roots during Reagan's watch. 
    As for LeBron, I don't agree with how he handled his situation, but (like someone before me pointed out) I don't agree with how Farve has handled his, either, year after year.  It isn't race that made my decision, it was his actions.
    As for the whole race issue to begin with, there is racism still out there in America, UofF, I hate to break it to you.  It's more subtle then before, maybe not as pervasive, but still there nonetheless.  I'm white, as stated, but I'm married to a black woman, and that has opened up my eyes as to how deeply rooted racism still is (I live in Oklahoma, too).  Racism from not just one side, but from both. 
    To say racism is gone is plain ignorant, but I just don't think it played much of a role in Lebron's backlash.



Since: Jul 5, 2010
Posted on: September 30, 2010 5:49 pm
 

LeBron says race played a part in backlash

It is different for so many reasons, but how about the fact the we're talkin about 'King James', chosen one, the man, THE most hyped player ever in any sport.



Since: May 17, 2007
Posted on: September 30, 2010 5:43 pm
 

LeBron says race played a part in backlash

Wow!!! A day after I posted that the things comming out of LBJ's mouth sounded sane and he might of actually had a PR person talk to him he comes out with this.

No wonder crazy things come out of his mouth his advisor obviously is suffering ACID flashbacks.  More proof you don't do business with friends and family.

Hey Lebron you've got a teammate now who has an IQ I would guess is above average in Bosh.  Why don't you do yourself a favour and run your thoughts past him before you talk to the media.  Then you can maybe have some positive feedback.  Bosh has handled comments and situations like a pro. 


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