Blog Entry

LeBron says race played a part in backlash

Posted on: September 30, 2010 10:23 am
Edited on: September 30, 2010 1:05 pm
Posted by Royce Young

In an appearance on Wednesday night's edition of "Primetime" on CNN , LeBron James replied that he thought race was a factor in the negative response to his decision to leave Cleveland for the Miami Heat .

"I think so, at times," he told CNN correspondent Soledad O'Brien. "It's always, you know, a race factor."

Some are likely rolling their eyes, but in a way, the statistics back it up.

Q Score is a poll that measures popularity and LeBron dropped (or jumped, depending on how you look at it) to No. 6 on the list. But among non-blacks, James' negative Q rating went from 24 percent to 44 after his free-agency announcement. However, among blacks, his negative Q Score slipped just from 14 percent to 15 percent.

That seems like something.

LeBron's adviser and marketing guru Maverick Carter was also part of the interview and he agreed about the role of race in the media backlash. "It definitely played a role in some of the stuff coming out of the media, things that were written for sure," Carter said.

I don't really know how to touch this topic so I'll kind of stay away and let you decide yourself on it. But as to why one color of people reacted differently to LeBron's decision than the other, I don't know. I don't even want to really take a guess as to why.

One thing that does stick out is that James just said race played a factor and then left it at that. He didn't elaborate. He didn't fill us in. He just whipped out that big shiny race card, dropped it on the table and walked away. And as a result, the door was left wide open for people to criticize, speculate and question his use of it. 

As for "The Decision" itself, James said that was his and the people around him's idea. But Carter admitted it wasn't perfect.

"The execution could have been a little better and I take some of the blame for that."

He also said something else I found interesting about LeBron's marketing approach: "It's just about control and not doing it the way it's always been done or not looking the way that it always looks."

Well evidently it's about control. A one-hour special where you control your own message and deliver it exactly how you want? Yep, that's pretty controlling. And that was a big part of the backlash over it.

But it was noted in the report that over $3 million was raised for the Boys and Girls Club of America from "The Decision." That's a good thing that's been largely ignored from that night. That's not going to save LeBron's popularity score, but still, a good thing.

Since: Jun 12, 2009
Posted on: September 30, 2010 3:35 pm

LeBron says race played a part in backlash

So all of the white season ticket holders for the Heat must be closet racists secretly hoping that Lebum fails.

Since: Mar 23, 2010
Posted on: September 30, 2010 3:34 pm

LeBron says race played a part in backlash

I guess the white man that is paying you is racist too because you work for him, please cut the crap. your a dick and will always be a dick.
white or black its called loyality something you would know nothing about. I believe loyality is tattooed on your ribs that's a joke.

Since: Sep 15, 2006
Posted on: September 30, 2010 3:32 pm

Bull Crap! Total Bull Crap!

Hog Wash!  Race has nothing to do with people calling LeLoser James a whimp and a loser!  It is  because LeLoser was too WEAK to LEAD a team to a championship himself!  He has to stack the deck in order to win.  All of the race stuff is just a punk-azzed excuse.  Race doesn't play a role anymore.  This isn't 1960.  If race played a role, we be watching all white athletes running up and down those courts, while LeLoser sold peanuts in the stands.  White people would not be forking over hard earned dollars for high priced tickets to see black men play. 

Jalen Rose, who reported on ESPN on this, is full of it.  Race has no bearing on making the public hate you if you miss a game winning shot.  Everyone who misses a game winning shot gets to wear the same goat horns.  Race is a weak excuse that some black people hang onto as a defense mechanism.  Blacks aren't at the bottom of the ladder anymore.  Now it is the Hispanics invading our nation illegally  that people are hating.  I can believe that LeLoser's manager is this stupid, but I didn't expect this from LeLoser and Jalen Rose. 

Since: Oct 6, 2006
Posted on: September 30, 2010 3:32 pm

LeBron says race played a part in backlash

The sad thing is that it was not for the money. It was for the championship.

Since: Nov 24, 2009
Posted on: September 30, 2010 3:27 pm

LeBron says race played a part in backlash


Since: Aug 16, 2006
Posted on: September 30, 2010 3:24 pm

LeBron says race played a part in backlash

No Lebron, not race...stupidity...

Since: May 29, 2009
Posted on: September 30, 2010 3:23 pm

LeBron says race played a part in backlash

What an absolute joke.  What in god's name does a basketball related move have anything to do with race?  People hate Lebron James because he has been shovelled down our throats for many years now.  The guy calls himself "King James", yet once he realize he couldn't win a NBA championship in Cleveland without alot of help, he jumped ship.

THAT IS WHY PEOPLE DON'T LIKE HIM.  Lebron was one of my favorite players.  I have many Lebron basketball cards and other memorabilia, including an autographed basketball and an autographed framed James Jersey.

I lost respect for him as a player when he had the perfect situation.  Playing basketball in his hometown, making millions and reviving a downtown that really needed it.  He took the easy way out and signed on with Dwayne Wade's team.  He will never be anything else but 2nd fiddle in Miami.  I don't care how many MVPs he wins, or NBA championships he wins.  He will always be one behind Wade.

I took his framed jersey off the wall and stuck it in my attic.  I did the same with all his memorabilia.  I find it laughable he states race as the reason.  The guy put on a damn 1 hour special to announce he was leaving cleveland.  He is nothing more than an egomaniac.  That is the other reason I can't stand him anymore.  The guy tattoos his area code on his body and talks about his hometown and then the next motion is walking out the door.  He is all about himself and he proved that by his actions.

I'm just glad we can finally put to bed calling him the 'next MJ'.  Calling Lebron that is almost as funny as saying race has anything to do with his changing teams and losing popularity

Since: Sep 5, 2006
Posted on: September 30, 2010 3:17 pm

LeBron says race played a part in backlash

And LeBron needs to get himself the hell away from Maverick Carter before LeBron has the same Q rating as the Unabomber and herpes. Everything Maverick touches lately goes horribly wrong for LeBron. It was Carter running his mouth off here, not Queen James. But anyone dumb enough to trust his or her billion dollar "brand" to someone with a high school education is too stupid to know what's good for him.

Since: Feb 22, 2008
Posted on: September 30, 2010 3:17 pm

LeBron says race played a part in backlash

I am so tired of the race card being played. It is ridiculous. The article talks about this Q score, but it doesn't talk a bit about sample sizes and standard deviation to even try to bring relevance to its number. This article is worthless and does nothing but help keep race as an issue in this country.

Since: Sep 19, 2007
Posted on: September 30, 2010 3:10 pm

LeBron says I hate all White People

Idiot....yeah this is why nobody likes you.  Grow up a s s h a t !!

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