Blog Entry

LeBron says race played a part in backlash

Posted on: September 30, 2010 10:23 am
Edited on: September 30, 2010 1:05 pm
 
Posted by Royce Young

In an appearance on Wednesday night's edition of "Primetime" on CNN , LeBron James replied that he thought race was a factor in the negative response to his decision to leave Cleveland for the Miami Heat .

"I think so, at times," he told CNN correspondent Soledad O'Brien. "It's always, you know, a race factor."

Some are likely rolling their eyes, but in a way, the statistics back it up.

Q Score is a poll that measures popularity and LeBron dropped (or jumped, depending on how you look at it) to No. 6 on the list. But among non-blacks, James' negative Q rating went from 24 percent to 44 after his free-agency announcement. However, among blacks, his negative Q Score slipped just from 14 percent to 15 percent.

That seems like something.

LeBron's adviser and marketing guru Maverick Carter was also part of the interview and he agreed about the role of race in the media backlash. "It definitely played a role in some of the stuff coming out of the media, things that were written for sure," Carter said.

I don't really know how to touch this topic so I'll kind of stay away and let you decide yourself on it. But as to why one color of people reacted differently to LeBron's decision than the other, I don't know. I don't even want to really take a guess as to why.

One thing that does stick out is that James just said race played a factor and then left it at that. He didn't elaborate. He didn't fill us in. He just whipped out that big shiny race card, dropped it on the table and walked away. And as a result, the door was left wide open for people to criticize, speculate and question his use of it. 

As for "The Decision" itself, James said that was his and the people around him's idea. But Carter admitted it wasn't perfect.

"The execution could have been a little better and I take some of the blame for that."

He also said something else I found interesting about LeBron's marketing approach: "It's just about control and not doing it the way it's always been done or not looking the way that it always looks."

Well evidently it's about control. A one-hour special where you control your own message and deliver it exactly how you want? Yep, that's pretty controlling. And that was a big part of the backlash over it.

But it was noted in the report that over $3 million was raised for the Boys and Girls Club of America from "The Decision." That's a good thing that's been largely ignored from that night. That's not going to save LeBron's popularity score, but still, a good thing.
Comments

Since: Apr 25, 2008
Posted on: September 30, 2010 1:21 pm
 

LeBron says race played a part in backlash

He really needs new management that will prevent him from talking. Everytime this dbag does something it alienates another potential source of income for him.  He should hire some real agents and not his hometown buddies from his self funded office.


Farmer_Ted
Since: Sep 15, 2008
Posted on: September 30, 2010 1:21 pm
This comment has been removed.

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Since: Sep 30, 2010
Posted on: September 30, 2010 1:06 pm
 

LeBron says race played a part in backlash

Take it How you want to But Its not like It couldnt be true For Many people who were talking bad about Lebron. To think its impossible for race to be apart of the backlash is plain dumb. REDNECKS love FOOTBALL but some hate black people Their hatred for blacks does not stop them from going to the games cheering having fun enjoying the sport but when they leave the stadium and see black citizens their attitude is totally different. Hes not saying everyone is racist but hell yea a bunch of his fans liked him for his greatness and because he played for their team and as soon as he did soemthing they didnt like it was back to being a bigot plain and simple



Since: Aug 30, 2006
Posted on: September 30, 2010 12:59 pm
 

The 'Use Race Cause I'm 2 Stupid To Think' Excuse

PLEASE Lebron....the backlash is because you were the biggest name in Cleveland since Bob Feller, Bernie Kosar, Manny Ramirez, Albert Belle, Kenny Lofton, Mark Price, and Brad Daughtery.....and then "YOU LEFT!"  I personally think the fans of Cleveland in majority, have acted ridiculously, but that city has been through a lot with its franchises.  It can probably only be compared to Buffalo in terms of futility, and still has Buffalo topped.  Let me give you an example as to why this has nothing to do with race.  I live in Kentucky, and when Rick Pitino left UK for Boston, only to return to coach at UL, he instantly was hated.  Many people hated him when he left for Boston alone, but understood Boston to be a once-in-a-lifetime opportunity.  When he went to the Cardinals however, he became hated or despised to most of the people in this state for life.  I live in Louisville, and I can tell you he is widely despised here by just about everyone who doesn't root for UL.  Oh yeah....did I mention "HE IS WHITE!!!"




Since: Nov 30, 2009
Posted on: September 30, 2010 12:58 pm
 

LeBron says race played a part in backlash

LOL keep it up dumb@$$.  Going to try using the race card now?  Funny because a lot of black people didn't seem to care for "the decision" either.  I saw them burning your jersey in Cleveland on TV.  I don't think I can remember someone who has wrecked their reputation so much in the course of several months by saying and doing stupid thing after stupid thing. 



Since: Mar 4, 2008
Posted on: September 30, 2010 12:36 pm
 

LeBron says race played a part in backlash

I think it might be more because the majority of fans in the Midwest are white.  I am sure that some of the backlash is due to racist fans that are quicker to judge a black athlete than a white one, but there are geographical and demographical elements to this as well.



Since: Aug 16, 2006
Posted on: September 30, 2010 12:30 pm
 

LeBron says race played a part in backlash

This country is a joke

Welcome to Ameica... Honestly I would agree with the story to a point, but they aren't talking racism. If most of the analysts or writers who bashed, belittled Lebron just due to the fact he was "black" doesn't make sense... would they do the same to Dirk? Or if Durant pulled that? As much as Lebron "left" Clev hanging, he didn't outright say he wanted a trade from the get go, and leave the team really hanging by leaving via FA like Carmelo will be if he doesn't get traded to NY. I didn't like Lebron after the fact he lost to the Magic and acted like a little baby... I think he made his best decision to WIN... which we can knock him for whatever we want too. He didn't go to the Knicks, Clippers, or stay in Clev... he couldn't win in Clev, so he isn't the best player, maybe he gets a couple rings in Miami or more and thats whats most important to him and honestly he  doesn't care about the fans he doesn't know that boo him...



Since: Jul 8, 2010
Posted on: September 30, 2010 12:11 pm
 

LeBron says race played a part in backlash

Royce should be fired for bringing race into this issue. I liked Lebrons decision to leave cleveland for miami (yes I liked it, and I'm white), but I am infuriated that he would say people dislike his move because of race. Are you kidding me??? So white people supported you before...... then they ALL suddenly became racists??? This article perpetuates racism in the highest degree. Since Royce decided to go down this road, is he suggesting that black people are more supportive and tolerant of an individual turning there back on an organization, fans and Cleveland, then slapping it in the face on nationwide tv in order to boost there ego, as compared to other ethnicities? Because that is what that statistic you presented could also imply. TWO options, not simply the one you provided.
It's too bad you're promoting this trash as a reporter and stirring up racial division Royce. Shame on you.



Since: Dec 14, 2006
Posted on: September 30, 2010 12:06 pm
 

LeBron says race played a part in backlash

"Q Score is a poll that measures popularity and LeBron dropped (or jumped, depending on how you look at it) to No. 6 on the list. But among non-blacks...."

"I don't really know how to touch this topic so I'll kind of stay away and let you decide yourself on it. But as to why one color of people reacted differently to LeBron's decision than the other, I don't know. I don't even want to really take a guess as to why."

One color of people reacted differnetly than the other? "Non-blacks" is not one color of people you moron. How do you get a job i writing a column like this if you declare your inabililty to "touch this topic" in the article? This is pretty a pathetic attempt at journalism.

As for Lebron, yeah blacks support him more than anyone else. Big surprise, people are ethnocentric. Can we just all agree on that and never have to listen to someone cry about it, or feel sorry for themselves becuase of it ever again?  



Since: Jun 12, 2009
Posted on: September 30, 2010 12:03 pm
 

LeBron says race played a part in backlash

 knicks09...I guess they didn't consult you when they did the study!   I guess Lebum and his people would consider you an anomaly or someone who has been brainwashed by the media.  It is good to hear from someone who can contradict such a stupid article.


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