Blog Entry

LeBron says race played a part in backlash

Posted on: September 30, 2010 10:23 am
Edited on: September 30, 2010 1:05 pm
Posted by Royce Young

In an appearance on Wednesday night's edition of "Primetime" on CNN , LeBron James replied that he thought race was a factor in the negative response to his decision to leave Cleveland for the Miami Heat .

"I think so, at times," he told CNN correspondent Soledad O'Brien. "It's always, you know, a race factor."

Some are likely rolling their eyes, but in a way, the statistics back it up.

Q Score is a poll that measures popularity and LeBron dropped (or jumped, depending on how you look at it) to No. 6 on the list. But among non-blacks, James' negative Q rating went from 24 percent to 44 after his free-agency announcement. However, among blacks, his negative Q Score slipped just from 14 percent to 15 percent.

That seems like something.

LeBron's adviser and marketing guru Maverick Carter was also part of the interview and he agreed about the role of race in the media backlash. "It definitely played a role in some of the stuff coming out of the media, things that were written for sure," Carter said.

I don't really know how to touch this topic so I'll kind of stay away and let you decide yourself on it. But as to why one color of people reacted differently to LeBron's decision than the other, I don't know. I don't even want to really take a guess as to why.

One thing that does stick out is that James just said race played a factor and then left it at that. He didn't elaborate. He didn't fill us in. He just whipped out that big shiny race card, dropped it on the table and walked away. And as a result, the door was left wide open for people to criticize, speculate and question his use of it. 

As for "The Decision" itself, James said that was his and the people around him's idea. But Carter admitted it wasn't perfect.

"The execution could have been a little better and I take some of the blame for that."

He also said something else I found interesting about LeBron's marketing approach: "It's just about control and not doing it the way it's always been done or not looking the way that it always looks."

Well evidently it's about control. A one-hour special where you control your own message and deliver it exactly how you want? Yep, that's pretty controlling. And that was a big part of the backlash over it.

But it was noted in the report that over $3 million was raised for the Boys and Girls Club of America from "The Decision." That's a good thing that's been largely ignored from that night. That's not going to save LeBron's popularity score, but still, a good thing.

Since: Nov 3, 2008
Posted on: October 1, 2010 4:20 am

LeBron says race played a part in backlash

They are both uneducated tool? If you're going to try to make LeBron look stupid, use proper English.

Since: Nov 3, 2008
Posted on: October 1, 2010 4:18 am

LeBron says race played a part in backlash

Maybe it is, maybe it's not!? Wow! What a novel concept! Holy crap! Did you think of that all by YOURSELF!?!:) WHO CARES!? Well, pal, let's think about this for a second. IT'S LEBRON JAMES. HONESTLY, a lot of people care. He's the #3 most recognizable athlete in the WORLD, so, although I'm sure it breaks your heart that people are concerned about what happens to him since his CAVS departure, THEY DO. RIGHT BEHIND TIGER WOODS' affair and DAVID BECKHAM's current affair, LEbRON's current choice doesn't actually seem THAT BAD! OH GOSH, did I just say that? Yes. And, sadly, when you think about it, you know I'm right. LeBron's not cheating on anyone, he's not shooting anyone, and he's not killing any dogs. So basically, you've gotta take him down because HE'S SWITCHING TEAMS!? Sorry, but you're reaching here. Have fun. He'll have fun making you look bad when you predict his first round exit and he slaps a championship in your face. But you won't let him rest, there either. Because you'll say that everyone saw that coming all along (even though everyone is predicting a meltdown at this point) because they had SOOOOOOO much talent. That's what I love about the media. No matter what happens, you'll always be right. MIAMI in 5. There's a prediction. Sit on it, world. You know you can't stop it.

Since: Apr 30, 2008
Posted on: October 1, 2010 3:24 am

LeBron says race played a part in backlash

WHAT THE hell is all this about? you don't like or can't take the truth? OR is it you are just one of those who like James do without explaination. IN any case you are as classless as no ring James is.

Since: Apr 30, 2008
Posted on: October 1, 2010 3:19 am

LeBron says race played a part in backlash

"Q Score is a poll that measures popularity and LeBron dropped (or jumped, depending on how you look at it) to No. 6 on the list. But among non-blacks, James' negative Q rating went from 24 percent to 44 after his free-agency announcement. However, among blacks, his negative Q Score slipped just from 14 percent to 15 percent.

That seems like something. "

Above is a quote by Royce Young the writer of this article. Yeah it seems like something alright. bull shit that's what it seems like and that is what it is.
  FACT, or in a poll in the New York Time's some month's back, between 75 to 80% of the fans who actually go to a coliseum (with a 3% margin of error which is probably bull shit to) and pay to watch a game and spend 10.00 on a hot dog or some nachos and spend 7.00 dollars for a six ounce draft beer, are Caucasian. So yes non-blacks would be upset for no ring James leaving Cleveland, now there is no reason to go see the CAVS play,if there was one to begin with. The other 15 to 25 % are black, and look up to no ring James as a role model. Thinking and in a lot of cases is, playing Basketball as a way out of poverty. That is my assumption, and probably a lot closer to the target than a New York poll. For no ring James "to play the race card" as was put, is classless of him, but that is what we all have come to expect from James. That is what he does best, cause dissension for no apparent reason and leave with out explanation. Believe me if anything good came out of a James interview, and $3 million dollars for Boys and Girls Club of America was a good thing, it was purely accidental. Myself for one has never seen or heard of him doing anything good on purpose, only doing what will fatten his wallet. Of course as always, this is just one man's opinion.


Since: Dec 22, 2008
Posted on: October 1, 2010 12:45 am

LeBron says race played a part in backlash

"But among non-blacks, James' negative Q rating went from 24 percent to 44 after his free-agency announcement" LMAO. How about a bit more info on this "Q score" process? Like, how many blacks versus non-blacks actually took this survey? Let's just assume for a moment 10 blacks participated to 4 non-blacks. One from each group wish a groin pull upon LeBron. Now let's tally the score.........that would mean 10 percent of blacks and 25 percent of non-blacks say LBJ is King DoucheBag. Statistics don't mean squat ,unless you have more info to back them up. These writers should do their homework before including such crap in their articles. This is sensationalism at its worst.

Since: Mar 23, 2007
Posted on: October 1, 2010 12:29 am

Maybe you got it backwards, LeBron

Race had nothing to do with the backlash you got for your selfish betrayal of your hometown and its fans...and you rubbed it in their faces on a silly, ego-maniacal TV show!! Race appears to have had a lot to do with your "free pass" for being a selfish egomaniac. Why did your negative rating only go down 1 pt among one group? Was it because of your race? Hmm...I think so.
Let me tell you a story: Once there was a white man who became president of the United States because 95% of whites voted for him. They did not vote for his black opponent even though his values and policies were very centric and represented a lot of mainstream America. Whited voted for the white man in spite of the fact that they were middle of the road/moderate in terms of their individual political viewpoints, and he was the most leftist member of Congress. So he won the election, but he became one of the worst presidents in history. He was incredibly incompetent, arrogant, and dishonest, and his policies created economic disaster. All other races turned against him, but whites continued to support him. There were grassroots groups formed to oppose his bizarre, unfair, incredibly foolish policies that have created so much misery. These groups were composed mostly of nonwhites because whites were so racist that they refused to criticize him. In fact, whites and the media called those who opposed him racist because they had few whites among their members! 
You and that imaginary president have a lot in common.
The people who refused to criticize that president because he was of the same race were racist and so are your loyal fans
Lebron James played for a team that had one of the best records in basketball over the past three years. Not only that but his team went to the finals once. He was playing in his hometown and the owner and general manager deferred to him in all personnel decisions. True, they never won the championship, but it wasn't for lack of effort or money spent. Rather than being patient and trying to make that team a winner, Lebron James chose to quit and start over with his buddies. Then he chose to make that crushing decision into a media event that he should have known would be a slap in the face to his Cleveland fans. I don't think he's evil, but he is childish, selfish, and quitter. 
Telling people that they are racist for criticizing him is pretty despicable, too.

Since: Oct 1, 2010
Posted on: October 1, 2010 12:24 am

LeBron says race played a part in backlash

Thank You, There is no place for the race card in Pro sports, and James has showed his true colors. I glad theres Brothers like you around. It makes us all get along.  Your the man knicks09

Since: Apr 27, 2008
Posted on: October 1, 2010 12:24 am

LeBron says race played a part in backlash

Instead of allowing "handlers" to orchestrate a momentous hour long message regaling his career, his deisire to win and his passion in advance of his comeback, Michael Jordan himself says "I'll handle it".  What does he do? He sends a fax that says "I'm back" and just shows up at practice to get back in stride, letting his performance from that day forward do the talking.  A marketing pioneer seemingly by accident, MJ rearranged the landscape of the NBA and the professional athelete single handedly.  Air Jordans for every kid.  I wanna be like Mike!!! 
 Fast forward to 2006, and we are witness to LeBron.  He doesn't want to be like Mike.  He wants to be better than Mike. He wants to be any one BUT Mike. He wants to be King James.  He buys an entire building in downtown Cleveland dedicated solely to the purpose of promoting the entity that is LeBron James.  He is a business, a marquee, a brand.  He doesn't have an agent or a couple of marketing handlers or managers, he's got an ENTIRE COMPANY with a department dedicated to the marketing of this brand called LeBron.  Its a contract year, they compile stats, study trends, give presentations on where might be the best place for the LeBron Experience to land.  Show me the money!!! 
    They skillfully manipulate the entity whose only true talent is putting a ball through a hoop, and he listens.  Think BIGGER than USA Dream Team, think BIGGER than the Lakers/Celtics starting 5's from the 80's, think BIGGER than the Bulls run under Phil and MJ, think BIGGER than Phil and Kobe's run in L.A..  You know you can't make an historic mark on the game in Cleveland! Ya gotta go big market, ya gotta go big players, big hall of fame coach/gm.  This is how its done.  This is how you seperate yourself from the shadows of being like Mike.  Trust us.  You won't come out looking bad.  We have a plan.  We'll get you your own prime time special and call it "The Decision", you'll rattle on for an hour talking about your experience, gratitude and affection for the state of Ohio, you'll talk about how this is a personal decision, how you felt it was just "right" and its just your destiny.  America will tune in, they will listen and understand, they will love you more than they already do and will be salivating through the entire summer in anticipation of your first game in a Heat jersey.
   EPIC FAIL.  The entity is confused.  How could this happen? How bad is it? We need stats! We need SPIN!  I want my FANS BACK! I WANT ANSWERS!  ....Yes sir, on it, sir.  Here's that report, sir.  It looks like your popularity amongst non-blacks has plummeted, while your popularity amongst the blacks shifted by maybe a point or two.  Your a good man, sir. Its a race thing, sir.  Its not our fault.  "They" just don't understand.
  LeBron, I have some advice for you.  I'm not even gonna charge you.  Put your head down, play the game, understand you've made a HUGE mistake not finding a way to make it work in Cleveland as the blue chip on that squad if your intent is to out Mike Mike, and let the chips fall where they may.  You are starting from scratch now. DON'T lay blame on the publics perception of you, stop listening to your handlers, and Most Importantly, understand that people, black AND white, do like a winner, but above that they like integrity, selflessness, and genuine lack of entitled ego. 
   One last thing.  You better out play D-Wade or you are a dead man walking.

Since: Aug 1, 2010
Posted on: October 1, 2010 12:18 am

LeBron says race played a part in backlash

OMG, plz don't play that card, L man. Leave it to the players at the World Poker Championships in Vegas.
Thank God they don't have this card as a wild card. Just go with the flow as you have made your bed and now you have to sleep in it, with your wishful thinking that the race card under your pillow will somehow get rid
of the bad publicity you brought upon yourself when you made the decision to jump ship to the Sunshine State.

Since: Jan 15, 2008
Posted on: October 1, 2010 12:07 am

LeBron says race played a part in backlash

The only thing that resulted in the backlash was you spitting in the face of Cleveland...

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