Blog Entry

LeBron says race played a part in backlash

Posted on: September 30, 2010 10:23 am
Edited on: September 30, 2010 1:05 pm
Posted by Royce Young

In an appearance on Wednesday night's edition of "Primetime" on CNN , LeBron James replied that he thought race was a factor in the negative response to his decision to leave Cleveland for the Miami Heat .

"I think so, at times," he told CNN correspondent Soledad O'Brien. "It's always, you know, a race factor."

Some are likely rolling their eyes, but in a way, the statistics back it up.

Q Score is a poll that measures popularity and LeBron dropped (or jumped, depending on how you look at it) to No. 6 on the list. But among non-blacks, James' negative Q rating went from 24 percent to 44 after his free-agency announcement. However, among blacks, his negative Q Score slipped just from 14 percent to 15 percent.

That seems like something.

LeBron's adviser and marketing guru Maverick Carter was also part of the interview and he agreed about the role of race in the media backlash. "It definitely played a role in some of the stuff coming out of the media, things that were written for sure," Carter said.

I don't really know how to touch this topic so I'll kind of stay away and let you decide yourself on it. But as to why one color of people reacted differently to LeBron's decision than the other, I don't know. I don't even want to really take a guess as to why.

One thing that does stick out is that James just said race played a factor and then left it at that. He didn't elaborate. He didn't fill us in. He just whipped out that big shiny race card, dropped it on the table and walked away. And as a result, the door was left wide open for people to criticize, speculate and question his use of it. 

As for "The Decision" itself, James said that was his and the people around him's idea. But Carter admitted it wasn't perfect.

"The execution could have been a little better and I take some of the blame for that."

He also said something else I found interesting about LeBron's marketing approach: "It's just about control and not doing it the way it's always been done or not looking the way that it always looks."

Well evidently it's about control. A one-hour special where you control your own message and deliver it exactly how you want? Yep, that's pretty controlling. And that was a big part of the backlash over it.

But it was noted in the report that over $3 million was raised for the Boys and Girls Club of America from "The Decision." That's a good thing that's been largely ignored from that night. That's not going to save LeBron's popularity score, but still, a good thing.

Since: Nov 29, 2006
Posted on: September 30, 2010 11:32 pm

LeBron says race played a part in backlash

Yeah, race definitely played a part. It clearly explains why Lebron's negative rating among blacks only changed one point, when it nosedived among all other groups. It shows how racially biased the black community really is. All things the same, if LeBron had been white, it would have been much higher. The black community blindly and loyally supports any black athlete or celebrity when they face ANY criticism in the public sector, regardless of the circumstances (see O.J. Simpson, Michael Vick, Ray Lewis, Latrell Sprewell, Ron Artest, Albert Haynesworth etc). However, there is ONE exception when it comes to athletes, and that is Terrell Owens.  Even though he has never had any brush with the law, he is despised by the black community for committing a "black on black" crime, when he criticized Donovan McNabb. Also, David Thompson, Tim Duncan, and Kobe Bryant are not highly regarded because they are not considered "down for the struggle".

Since: Sep 28, 2010
Posted on: September 30, 2010 11:15 pm
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Since: Mar 25, 2008
Posted on: September 30, 2010 11:13 pm
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Since: Dec 10, 2006
Posted on: September 30, 2010 10:59 pm

LeBron says race played a part in backlash

There is a lot to dislike about Lebron, plain and simple- the arrogance, the way he quit on his team the last two years in the playoffs, having to be the center of attention at events like the dunk contest, the games he played during "the decision", the nationally televised slap in the face for Cleveland, the thanking Akron but not Cleveland, the comments, the talk without the walk...

I am white and I am proud to say that I strongly dislike Lebron because of what he does. I would feel the same if he was Caucasian, Oriental or bright orange.

Since: Oct 1, 2006
Posted on: September 30, 2010 10:58 pm

LeBron says race played a part in backlash

Blame everyone but yourself.  Another rung lower on the class ladder

Since: Jan 9, 2010
Posted on: September 30, 2010 10:56 pm

LeBron says race played a part in backlash

wahhhhhhhhhhhhhhhhh   go cry to al sharpton you freekin bum.....................what a joke..i didnt like him b4 his stupid decision crap..he is an egocentrical moron to begin with.

Since: Dec 30, 2006
Posted on: September 30, 2010 10:51 pm

LeBron says race played a part in backlash

Lebron - race has absolutely nothing to do with it, you're just a self-absorbed jerk.
There are white jerks and black jerks; take Bill O'Reily, Rush Limbaugh, John Edwards, Simon Cowell, Jay Leno, Bill Romanowski, Kevin Federline, Mel Gibson, Bob Knight, and of course Lane Kiffin for instance, they are all white jerks.  You sir, are just a black jerk.

Since: Mar 17, 2009
Posted on: September 30, 2010 10:43 pm

LeBron says race played a part in backlash

I'm not sure if I am understanding this correctly.  Lebron says that "race had something to do with it" and that means whites are racist?  Look at the why the groups were categorized as blacks and non-blacks not blacks and whites.  If anything the statistics say that blacks are willing to look the other way if another black makes a mistake.  It says nothing about whites in this article. 

Since: May 17, 2008
Posted on: September 30, 2010 10:41 pm

LeBron says race played a part in backlash

Royce should be fired for bringing race into this issue

Royce did not bring race into this issue, Lebron James did.  Royce only reported on what Lebron James said in a Primetime Live interview.  Take it up with Soledad Obrien and Lebron James, not Royce.

Since: Nov 19, 2006
Posted on: September 30, 2010 10:39 pm

Lebron's image is destroyed

The reason people hate Lebron is because of the way he went about leaving the Cleveland Cavs and his base, the Cleveland fan.  He would have eventually recovered had he not made a spectacle about leaving those fans/his base.  But instead, he chose to humilate them all in primetime in front of the millions and was never forthcoming or honest.&nb
sp; The result, the vast majority of loyal sports fans from all over the country lost respect for Lebron and his image is forever tarnished.  They hate the person just as much as they loved the man. 

Whoever advised him to make the Decision Public Humiliation, is the person responsible for destroying his image.  My guess is, that same person is the one advising him to use the race card.  Both lack any inkling of common sense.    

Lebron has now made two self destructive choices.  Now is a good time to hire a public relations firm and begin repairing his image, take some responsibility, and move on.  Maybe even publicly apologize to cleveland fans for humiliating them in the same grand scale that this all began.  It was never about race, but only about love and respect.

I guess the decision is his afterall.


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