Blog Entry

Heat Stroke: ESPN hits warp speed on Heat

Posted on: October 4, 2010 1:10 pm
Edited on: October 4, 2010 1:10 pm
 
ESPN launching global initiative to track every conceivable detail of Miami's first season with the Triad. Posted by Matt Moore

You knew this was coming. If you're feigning outrage and shock, stop now. ESPN covers big stories with exhausting girth. That's their thing. They take the biggest stories, the ones likely to pull in the most people, and then they swallow them whole in a giant media albatross mouth. So it's only natural that they've now announced their plan for the Heat, and it is similarly behemoth.

You know why? Because we're all reading it. That's why. No matter how much people say they're sick of LeBron James, they're still in love with commenting on James news just to say how sick they are of it. No matter how much we argue they haven't won a single game, the fact is that all their games across the league are selling out and people are predicting record ratings. The Heat are going to sell. And ESPN has taken full advantage of that fact. It started with "The Decision" and it continues with the "Heat Index."

ESPN announced today that they are launching a special coverage initiative called "The Heat Index" which is, honestly, massive. It features now-former Cleveland Plain-Dealer reporter Brian Windhorst, who has covered LeBron since high school, Mike Wallace of the Miami Herald , Kevin Arnovitz, who runs ESPN's TrueHoop Network, and Sebastian Martinez-Christensen to provide ESPN Deportes coverage.

The package itself is huge, with a running tracker of how the Miami Triad stack up against other Big 3's throughout history, Heat-related Twitter aggregation, any Heat content from across ESPN and the TrueHoop Network, 24 hour live streaming feed of LeBron's house, a 3-D hologram display of how much merchandise is being sold at the arena, and health meters attached to the players. Okay, those last three I made up.

When we launched this here Heat Stroke, it wasn't just to bring you Heat news, it was to show you just how completely ridiculous the coverage of this team is going to be on a daily basis, more than any other story in the NBA, including the 16-time-and-defending champion Lakers. That's the irony. We recognize how ridiculous the coverage of the Heat is and will be, and at the same time we're a part of it. Why? Because you want to know.

Everyone's obsessed with this team. They're genuinely excited about the combination of talent on board, or they love to complain about the coverage, and in order to do so, they have to seek it out. Not that finding it is going to be very hard. Get used to it, this is the new NBA world for the next 12 months. All Heat, all the time Until next summer, at which point it's all lockout, all the time.
Comments

Since: Oct 4, 2010
Posted on: October 4, 2010 6:27 pm
 

Heat Stroke: ESPN hits warp speed on Heat

Don't be a jerk, they're only the hottest team in the league at this point. You sound just like all the other jealous fools.Enjoy the season and stop wishing he (Lebron) was part of your team............ see ya, coming from Wade County. Now, can you feel the "Heat"? If not, you're about to.



Since: Mar 4, 2008
Posted on: October 4, 2010 3:17 pm
 

Heat Stroke: ESPN hits warp speed on Heat

ESPN is to the Heat  as FOX News was to the Bush administration.

That's the entire point of this blog post. It's "Heat Stroke" because the coverage by ESPN and other outlets is absurd.

Seems like you missed the bus, fabian.



Since: Aug 13, 2007
Posted on: October 4, 2010 2:49 pm
 

Heat Stroke: ESPN hits warp speed on Heat

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Being that this was not ESPN, I was hoping to find some substance in this article. But alas, it is more of the same @$$ kissing that the non athletic overweight sports writing lackeys are known for. Lame. ESPN is to the Heat  as FOX News was to the Bush administration. Where is the impartial coverage? Just give us the scores and the real news. I don't care that DWade farted and Lebron and Bosh were fighting over the smelling rights. Or that Lebron is trying to be a global icon.

Lebron: Settle down big guy, just play basketball and keep polishing those karaoke skills during timeouts. You are filthy rich and likely haven't read anything in since middle school, what you have to say on race, or any other global issue, is irrelevant. Last time I checked, anyone who announced that as their goal didn't achieve it.

 

BTW, Boston beats them then maybe Stern will let it go. However, if the Heat get hit in the mouth and are in a dog fight with Orlando or Chicago, with this much hype around them, you don't think Stern will be on the horn to the officiating crew? Please. NBA = WWE



 




Since: Nov 25, 2006
Posted on: October 4, 2010 2:42 pm
 

Heat Stroke: ESPN hits warp speed on Heat

I didn't know there was only one team in the NBA


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com