Blog Entry

LeBron James unveiling South Beach Nikes

Posted on: October 15, 2010 10:05 pm
Edited on: October 15, 2010 10:13 pm
Miami Heat star LeBron James will unveil a new "South Beach" themed Nike sneaker this weekend.
Posted by Ben Golliver

The Associated Press reports that Miami Heat star LeBron James and Nike are set to release the "LeBron 8 South Beach" sneaker on Saturday. The sneakers are designed as an ode to Miami's original sports franchises and culture.
The shoe shown Saturday have a turquoise and black scheme, similar to Dolphins and Marlins colors—a “pre-Heat” version, James said, noting that the design is based around Miami themes. James said “shoeheads will definitely love it” and that the initial response to the sneaker has been overwhelmingly positive.

It retails for $160.
So what does $160 get you these days? Aron Phillips over at has pictures of the new South Beach sneakers ; I would recommend putting on sunglasses before clicking. Phillips gives his approval to the ostentatious colorway, calling the shoe a "must-have" and noting that the color scheme is "inspired by Miami’s Art Deco District (marked by the pastel-hued buildings that line South Beach and Miami Beach) and the hit 80s crime drama Miami Vice."

The South Beach sneaker is actually a special edition version of James's new Nike Air Max LEBRON 8, set to be released later this month in black and red to match Miami's jerseys.'s Business of Sports blog has this sneak peek at the LEBRON 8s .

Last but not least, here's a video tour of the new shoe from Nike designer Jason Petrie.  
Category: NBA

Since: Oct 17, 2010
Posted on: October 17, 2010 2:16 pm

LeBron James unveiling South Beach Nikes

You'll prohibit your family members from purchasing Nike products? That must be such a joy to live with a dictator.
I think you need a reality check if you think his free agency choice deserves such terrible feedback. There are thousands upon thousands of people who are far worse and I find it funny a person like LeBron James is who you have most issues with. A father cheating on his wife and potentially destroying his family wasn't grounds for you to boycott Nike?
You should tell the Boys 'n' Girls club to return the $2.5 million he raised for them by his 'lack of basic human decency'.

Since: Oct 16, 2010
Posted on: October 16, 2010 1:59 pm

LeBron James unveiling South Beach Nikes

I will never buy an other Nike product as long as Lebron James is affiliated with that company. I will prohibit my family from purchasing Nike products and I will also encourage my friends to do the same.


For the record, I am not upset that he left Cleveland, but rather in the way he conducted himself in the free agency process.  His lack of basic human decency, and his narcissistic self absorbed conduct has proven him to be a person of such low character that I feel I have no choice but to take this action.

Since: Jan 30, 2009
Posted on: October 16, 2010 3:58 am

LeBron James unveiling South Beach Nikes

Just what we all need....another $100+ tennis shoe!  Another reason for kids to primp, preen, and try and steal each others clothing.
Instead of a new sneaker he will likely make scads more money off of, perhaps Lebron should consider "introducing" the new South Beach Boys Club...or perhaps the new Overtown Athletic Center.  Oh...and speaking of philanthropy & the way we view our "role models", explain how Towson Catholic High School in Towson, Md. could be forced to close their doors for lack of funding and donations when all they sought or needed to stay open for another 5+ years was 2-3 measly million....when one of their illustrious alumni is none other than Carmello Anthony!  How quickly we forget our "roots".......

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