Blog Entry

Lamar Odom sees hypocrisy in technical crackdown

Posted on: October 15, 2010 11:03 pm
Edited on: October 15, 2010 11:05 pm
 
Los Angeles Lakers forward Lamar Odom sees hypocrisy in the NBA's marketing of emotion and its recent technical fouls crackdown. Posted by Ben Golliver.

CBS Sports's Ken Berger has carefully charted the back-and-forth between the players, the players union and the league office over the NBA's decision to crackdown on complaining and the rash of technical fouls that has resulted. Berger writes that the league is, so far, unyielding on its new policy to punish emotional reactions to foul calls.

Los Angeles Lakers forward Lamar Odom has opened up a new line of attack against the crackdown. In a piece by Dave McMenamin of ESPNLosAngeles.com, Odom goes after the league's long-standing marketing of emotion, arguing that David Stern and company are engaging in a bit of hypocrisy when they crack down on something they've previously promoted.

"It's kind of crazy because that's what people love to see. You watch the commercials and the NBA has dunking, [players making] faces and 'Where Amazing Happens,'" Odom said. "Now it's like 'Where Normal Happens.' ... There's nothing amazing about not showing emotion."

Odom has a point. Both Jerry Sloan and Marcus Camby could probably be whistled for technicals in this "Where Amazing Happens" spot.




Odom's argument is interesting because it leads to another, related conclusion: emotional complaining isn't just embedded in the league's commercials, it's fully embedded in the game. To conceive of an NBA without regular back-and-forth between players and officials is to imagine a totally different reality. 

In the end, this is starting to reek of an idea that sounds far better in the boardroom that it looks on the court. While no one should expect the NBA to roll over in the face of this new wave of player criticism, it's hard to believe that, a month from now, the two sides won't have reached a compromise.
Comments

Since: May 9, 2010
Posted on: October 17, 2010 2:27 pm
 

Lamar Odom sees hypocrisy in technical crackdown

I say to the NBA: Get truly radical. Allow players to bring brass knuckles, whips, numchucks and all other weapons short of guns and knives onto the floor. Wonderful!



Since: Oct 16, 2010
Posted on: October 16, 2010 10:35 pm
 

Lamar Odom sees hypocrisy in technical crackdown

its the league trying to tell the players and the FANS WHAT THEY WANT!  instead of putting some rules on the refs, who blows a call or doesn't like certain players. that is where the intergrity is failing in the game. the brass needs to go to the play grounds,high schools,colleges its the passion thats played with is  what the fans want to see!



Since: May 16, 2010
Posted on: October 16, 2010 7:47 pm
 

Lamar Odom sees hypocrisy in technical crackdown

Im sick and tired of power tripping refs and umpires for that matter. Sports is meant to be emotional! Should the fans not cheer or get mad as well? A player has the right to get emotional, and refs should be the ones that learn to control themselves.


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com