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Dwyane Wade as super hero in new Jordan Brand ad

Posted on: October 26, 2010 4:03 pm
Edited on: August 14, 2011 8:05 pm
 
Jordan Brand releases a new Dwyane Wade commercial, starring the Heat guard as a superhero.  Posted by Ben Golliver   Yesterday, we linked up a candidate for best sneaker commercial of the decade: LeBron James and his address to all of his summer critics. A work of art by advertising agency Wieden and Kennedy for Nike, James's commercial cleared the air more forcefully and effectively than 1,000 press conferences. A day later, Jordan Brand has dropped its latest spot starring Miami Heat guard Dwyane Wade. This commercial's goal is far less ambitious: rather than put forth a defense of the events from this past summer, it simply looks forward to the excitement of the new-look Heat, tagging along as Wade flies through the sky and rides recklessly on a motorcycle like a James Bond style action hero. Take a look at the video... "Tell them to bring the rings back to Miami," Wade says at one point. The commercial closes with Wade smiling as he looks at a briefcase holding his jersey, "Now this, my friend, is going to be fun." It's the right note for Wade to strike, because he has nothing to apologize for and nobody to apologize to for what happened this offseason. He recruited two of his friends (James and Chris Bosh) to form a super team and he now aims for a second NBA title. Simple, effective and familiar, this spot won't have nearly the staying power of LeBron's, but that doesn't mean it isn't intelligent and well-intentioned too.
Comments

Since: Feb 4, 2008
Posted on: October 27, 2010 3:07 am
 

Dwyane Wade as super hero in new Jordan Brand ad

Apparently, if game one was any indication....here in the real world... that green fan just ran over Dwayne Wade and his kitty toy bike



Since: Jul 1, 2007
Posted on: October 26, 2010 11:45 pm
 

Dwyane Wade as super hero in new Jordan Brand ad

so the green van is celtics, snake is kobe, and illusionist is the magic?



Since: Jun 18, 2009
Posted on: October 26, 2010 6:42 pm
 

Dwyane Wade as super hero in new Jordan Brand ad

that's right bring back that championship to miami!!!!!!!!!!!!


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