Blog Entry

Kobe appears in first-person shooter game ad

Posted on: November 5, 2010 2:49 pm
Edited on: November 5, 2010 2:56 pm
Posted by Matt Moore

Like any good red-blooded American under the age of 40, I've played my fair share of first-person shooter video games. I've done the old "sneak up behind your friend with the silencer and give him the digital double tap" routine. Very little shocks me in the way of either video games or their advertisements, and yet the latest commercial for "Call of Duty: Black Ops" has me a little off-kilter. There's nothing particularly over the top about the ad. See for yourself.

Like I said, nothing particularly over the top. The commercial doesn't depict blood, gore, or death. There's a lot of random shooting, and a helicopter goes down, but there's nothing that really shows the traumatic effects of war.

Which is kind of the problem. You've got ordinary citizens, mixed in with the Black Mamba and Jimmy Kimmel, shooting at enemies in a massive combat scene. It definitely depicts the idea that everyone should want to pick up an automatic assault rifle and start firing indescriminently. In a lot of ways, the ad is mocking itself, particularly with Kimmel's appearance. But similar to the LA Times ' take, I find myself a little bothered by the overall message of casual violence and gun play.

There have been rampant debates on the effects of violent video games, most of which I tend to want to avoid, but for whatever reason, this commercial seems to breach that line of making it clear these are video games, and portraying violence as a real, enjoyable, and admirable activity.

But hey, Kobe looks cool.

UPDATE: As BDL notes, Bryant appeared at a charity event held by Activision (the maker of the game) which gives funds to veterans and veteran organizations. Also, apparently Bryant fired real weapons on set, which must have been fun for Lakers' PR, and the game is rated M for Mature and they are targeting adult audiences. Like football. Because kids don't watch football. Or read sports blogs. Wait.


Since: Apr 10, 2007
Posted on: November 6, 2010 9:27 pm

Kobe appears in first-person shooter game ad

Despite hating Kobe Bryant and being more of a "Halo" player myself, I think this ad is awesome.  This commercial doesn't do any more to glorify war than the game of paintball does, or football players referring to themselves as soldiers, or a billion other things in not only our society but many others.  Good parenting and a good surrounding are far more powerful at stopping violence than these commercials are at creating it.

Since: Nov 4, 2010
Posted on: November 6, 2010 9:26 pm

Kobe appears in first-person shooter game ad

Man   all women should be afraid , especailly when a Rapist is holding a gun

Since: Oct 30, 2010
Posted on: November 6, 2010 2:21 pm

Kobe appears in first-person shooter game ad

Kobe's a noobtoober?  But i like this commecial because it speaks the truth.  And KOBE is awesome!!!

Since: Nov 29, 2006
Posted on: November 6, 2010 2:06 pm

Kobe appears in first-person shooter game ad

wow kobe would use a noobtube.

Since: May 9, 2010
Posted on: November 6, 2010 1:31 pm

Kobe appears in first-person shooter game ad

By the way, for future reference, "irregardless" is not a word. The word is regardless . One who says "irregardless" immediately reveals himself as an ignoramus. Think about it. "Irregardless," because of the double negative, actually means the opposite of what the ignoramus means. It's like this: "I don't have no car" actually means that you do have a car.

Since: May 9, 2010
Posted on: November 6, 2010 1:27 pm

Kobe appears in first-person shooter game ad

The word is indiscriminately , not "indescriminently." I'm amazed at how many such elementary errors like this I see here from professional writers.

Since: Mar 27, 2009
Posted on: November 6, 2010 12:48 pm

Kobe appears in first-person shooter game ad

Just what America needs.... more and more ads depicting violence and guns.  Gee, I wonder why we have so many deaths in this country caused by guns and I wonder why our jails are full of (mostly) black men?  Until this country realizes that it has become a violent, militaristic society supported by the big entertainment industry, things will continue to go downhill.

Too late for any kind of realistic gun control now in this country, but had we gone the UK route many years ago, we would now be living in much safer society.

Since: Nov 6, 2010
Posted on: November 6, 2010 12:11 pm

Kobe appears in first-person shooter game ad

I'll start by saying I am a huge Call of Duty fan, so my view is probably biased for the ad.  I also hate Kobe and just about anything he does, so my view is probably biased against the ad...

I LOVE this ad.  It's not about minimizing violence or desensitizin us to it.  This ad is about showing that people from all walks of life can and do enjoy Call of Duty and other first person shooters.

I think the add even pokes fun/mocks serious hard core gamers who think thay are actually real special forces combatants when they are playing the game, and it reminds us that the person behind the controller is just an athlete, actor, concierge, chef or college kid trying to achieve a stated of catharsis.  Did you see the smile on the face of the girl carrying the shotgun just before they breached the door?

It is not the responsibility of the TV exec, advertisement firms, or game producers to teach gamers the difference between real and fantasy or right from wrong.  That responsibilty fall squarely on the gamers themselves or their parents depending on their age.

Since: Jan 17, 2008
Posted on: November 6, 2010 9:57 am

Kobe appears in first-person shooter game ad

I love the ad. The best part of the Call of Duty series of games is playing multiplayer against a group of randem people from all over the world. The games are tons of fun. YOu learn to work as a team, to problem solve, it's great for eye-hand coordination. PEople need to step back from the "depictions of war" and relax a bit. Detractors are putting way too much thought into this.

A Team Deathmatch game is your team versus their team. The game starts and the goal is to defeat the other team before they defeat you. Same as Space Invaders, Pac-Man, etc... There's just better tools and graphics. Lighten up folks.

Since: Sep 13, 2006
Posted on: November 5, 2010 10:35 pm

Kobe appears in first-person shooter game ad

Meh ... to me, it goes back to what Charles Barkley said years ago, "Players shouldn't be role models; Parents should be." If a parent doesn't want their kid playing the game, then they shouldn't allow him to get the game. Kobe and Jimmy shouldn't be a conduit for morality - the child's parents should be if only for the fact that each parent certainly draws the line at a different spot. Hopefully Kobe and Jimmy had fun on the set.

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