Blog Entry

Nets may become New Yorkers

Posted on: December 14, 2010 1:25 pm
Edited on: December 14, 2010 2:19 pm
Patent documents indicate Nets could be considering name change to "New Yorkers."  Posted by Matt Moore

Mikhail Prokhorov has never been huge on the name of the Nets. There's been talk since he acquired the team last year that he would consider changing the name. Now, Nets Daily has uncovered some interesting developments that may indicate the Nets are already leaning in a new direction. From SBNation's Nets Daily:

On September 30, two lawyers associated with a large Philadelphia law firm sought trademark protection for the name, "Brooklyn New Yorkers", three logos featuring either a basketball or a basketball player and the Brooklyn Bridge and even a slogan, "We Come to Play". 
Theres no indication in the US Patent and Trademark Office files that the Nets are associated with the lawyers. A spokesperson for the team declined comment Monday when asked by NetsDaily about the trademark applications. A spokesperson for Mikhail Prohorovs Onexim Group told NetsDaily recently that the applications are "not ours".  The attorney of record on three of the five applications has not responded to a request for information. 
Separately, the URL,, has also been registered in recent months. The URL was registered through a proxy domain register.  The owner is not identified.
via Who Are "Brooklyn New Yorkers"? - NetsDaily.

So Onexim says they weren't behind the move, which doesn't mean they weren't behind the move. Check the link for some of the logos patented. Here's a spoiler: they're pretty terrible.

So is the name New Yorkers, really. "New Yorkers" is too obvious, too lacking in style, so substantive it drowns in itself. Electing to make this the face of the franchise represents a colossal waste of an opportunity. Hopefully this either isn't their option, or is only one of many. 

I know the name isn't brilliant or cool, and is kind of dorky, but it should be noted that the name has been a part of basketball since 1968. Disrupting that would be a slight insult to the history of the league. And it's a might bit better than "the New Yorkers."

Since: Nov 22, 2006
Posted on: December 14, 2010 4:36 pm

Nets may become New Yorkers

You forgot a few:

The Brooklyn Dribblers
The Brooklyn Ball-Handlers
The Brooklyn Brooklynites
The Brooklyn Long Islanders
The Brooklyn No-Names
The Brooklyn Basketball Team.

Since: Apr 6, 2007
Posted on: December 14, 2010 4:30 pm

Nets may become New Yorkers

The only difficult thing to figure out with this suggested name is whether its better or worse than the Leaders/Legends disaster in the Big10.

Since: Sep 5, 2006
Posted on: December 14, 2010 3:48 pm

Nets may become New Yorkers

Five suggestions that are better than the Brooklyn New Yorkers:
1. Brooklyn Nets (what's wrong with the Nets to begin with?)
2. Brooklyn Hovas
3. Brooklyn Ballers
4. Brooklyn Coneys
5. The team from Brooklyn, which has about as much appeal as the New Yorkers.

Since: Jan 29, 2008
Posted on: December 14, 2010 3:43 pm

Nets may become New Yorkers

o god please no!! this is horrible, I knew we wouldnt be called the Nets anymore, but the New-Yorkers?! come on... so many options out there.... just go with the Brooklyn Bridges, or Brooklyn Ballers, hell I think the Brooklyn Nets sounds good.... this would be terrible, we would be the laughing stock of the entire league!

Since: Jun 7, 2008
Posted on: December 14, 2010 3:18 pm

Nets may become New Yorkers

If this is true then we really lost the Cold War...

Since: Sep 5, 2006
Posted on: December 14, 2010 3:05 pm

Nets may become New Yorkers

That's the worst name in the history of names. They might as well be the Brooklyn Basketballers or the Brooklyn Human Beings. At least call yourselves the Brookly Brawlers and come out in ratty tanks and torn jeans.

Since: Sep 17, 2007
Posted on: December 14, 2010 2:57 pm

Nets may become New Yorkers

I refuse to believe this is real. I thought Charlotte naming their team the 'Bobcats' was generic and high schoolish but if Prokorov is serious about this, it would take horrendous team nicknames to unprecedented heights. For anyone who says "who cares, it's just a name/logo and has nothing to do with the game", please think for a minute about how you could root for a team called the 'Brooklyn New Yorkers' and not feel like a complete tool. Aesthetics are important in establishing team identity and enhancing marketability. This rumored name change would be a disaster on both accounts.

Since: Nov 13, 2007
Posted on: December 14, 2010 2:47 pm

Nets may become New Yorkers

I think "New York Doorknob Humpers" has a nice ring to it.

Since: Jan 17, 2009
Posted on: December 14, 2010 2:46 pm



Since: Dec 4, 2006
Posted on: December 14, 2010 2:44 pm

Nets may become New Yorkers

I like the New York New Yorkers better. What kind of half assed name is that? The New Yorkers, "We Come to Play". hahaha

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or