Mikhail Prokhorov has never been huge on the name of the Nets. There's been talk since he acquired the team last year that he would consider changing the name. Now, Nets Daily has uncovered some interesting developments that may indicate the Nets are already leaning in a new direction. From SBNation's Nets Daily:
On September 30, two lawyers associated with a large Philadelphia law firm sought trademark protection for the name, "Brooklyn New Yorkers", three logos featuring either a basketball or a basketball player and the Brooklyn Bridge and even a slogan, "We Come to Play".
Theres no indication in the US Patent and Trademark Office files that the Nets are associated with the lawyers. A spokesperson for the team declined comment Monday when asked by NetsDaily about the trademark applications. A spokesperson for Mikhail Prohorovs Onexim Group told NetsDaily recently that the applications are "not ours". The attorney of record on three of the five applications has not responded to a request for information.
Separately, the URL, brooklynnewyorkers.com, has also been registered in recent months. The URL was registered through a proxy domain register. The owner is not identified.via Who Are "Brooklyn New Yorkers"? - NetsDaily.
So Onexim says they weren't behind the move, which doesn't mean they weren't behind the move. Check the link for some of the logos patented. Here's a spoiler: they're pretty terrible.
So is the name New Yorkers, really. "New Yorkers" is too obvious, too lacking in style, so substantive it drowns in itself. Electing to make this the face of the franchise represents a colossal waste of an opportunity. Hopefully this either isn't their option, or is only one of many.
I know the name isn't brilliant or cool, and is kind of dorky, but it should be noted that the name has been a part of basketball since 1968. Disrupting that would be a slight insult to the history of the league. And it's a might bit better than "the New Yorkers."