In a clever new television commercial for T-Mobile, Miami Heat all star guard Dwyane Wade pokes fun at the rumor-driven nature of NBA player movement. The spot, directed by filmmaker Spike Lee, is set in a classy hotel room, where Wade accidentally locks himself in the bathroom. Wade proceeds to use his phone to upload a video to the internet. In the video, he shouts, "get me out of here." As the video circulates, the context of his plea is lost and gets misrepresented as a trade demand. Miami fans freak out, Boston fans try to court him, fellow stars like Steve Nash make their pitch, and television commentators like Charles Barkley weigh in with their opinion. Here's video of the spot, via DimeMag on YouTube. No question this is a more daring commercial than Wade's recent Jordan Brand spot, which somewhat generically cast him as a futuristic superhero bringing a title back to Miami. Indeed, TrueHoop quotes Wade saying that the Heat had to approve the spot, given its joking reference to the trade demand.
"Oh yeah," says Wade. "[The Heat] had to approve the ad. They're fine. And when the commercial ends you see I was trying to get out of the bathroom. They know I'm not trying to go anywhere. Being locked in for the next six years kind of helped that."This spot indirectly speaks to Wade's credibility and the importance of Miami as his only professional team, as you can watch the advertisement without feeling like your skin is crawling. Replace Wade with LeBron James, for example, and imagine the negative outcry. Being free to joke about changing NBA teams without repercussions, it seems, is a luxury as rare as a no-trade clause.