Blog Entry

New Warriors owners promise playoffs or prizes

Posted on: March 14, 2011 11:24 am
The Golden State Warriors are promising incentives to season ticket holders if the team doesn't reach certain milestones. Posted by Ben Golliver. joe-lacob-fan

When you're a struggling lottery team year after year, you do what you have to to create a buzz. 

New Golden State Warriors owners Joe Lacob and Peter Gruber are pushing the bounds of that axiom, promising incentives to season ticket holders in the event the Warriors fail to reach the playoffs next season. The Warriors have launched a website,, that's designed with a legal feel. The front page document reads "Herinafter contained is the first official contract between a professional sports team and its fans."

That "contract" includes the promise that the Warriors will make the playoffs next season or "ticket prices will not increase" for the following season. It also notes that if a Warrior is not selected for the 2012 NBA All-Star Game, season ticket holders will "receive an autographed All-Star-related item' and "will be entered into a drawing for an all-expenses-paid trip for two to the 2012 NBA All-Star Game in Orlando." Finally, if the team doesn't go at least 25-17 at home, the Warriors will arrange for season ticket holders to attend "an exclusive two-hour autograph event at Oracle Arena with the entire team."

The San Francisco Business Times notes that the Golden State's new owners see these promises as part of a plan to help meet their own high expectations.
“In order to achieve the objectives outlined ... we are going to need everyone in this organization — from the basketball side to the business side — to meet the expectations that we’ve established,” said Peter Guber, who along with Joe Lacob bought the club last year for a NBA record $450 million. “It’s going to take a committed effort in all facets if we are to reward our great fans with the product they deserve.”
It goes without saying that the NBA needs more innovation and accountability when it comes to its ownership groups, and after years of disarray in the bay this message and approach will likely be received with open arms from Warriors fans, even if the actual incentives aren't much to write home about. 

Here, it's the thought that counts. Being a season ticket holder requires an investment of thousands of dollars and, like any big ticket item, comes with doubts and concerns that it could go bust. With this move, the Warriors are selling their fans a bit of insurance and peace of mind: buy into our vision and we'll take steps not to burn you. What consumer wouldn't appreciate that?

Since: Dec 27, 2010
Posted on: March 15, 2011 5:01 am

New Warriors owners promise playoffs or prizes

The Maloofs should learn from these owners but instead they screwed us fans in Sacramento and our taking our Kings team to
 Anahiem I hope they fail out there because they will never have fans like the ones they have in Sacramento.

Since: Mar 30, 2010
Posted on: March 15, 2011 1:58 am

Hey Stern, Learn Something!

Now here are some owners who put their actions where their words point. Commitment to fans who work their tails off to afford tickets to watch their home team. Maloof's, you catching this? Stern?  Pay close attention you clowns, because these guys are about to show you how to treat an NBA fan and keep his butt in the seat. Wanna move to Anaheim with a bottomless shopping bag and enjoy two seasons worth of payoff? Go ahead. Let's see where the Anaheim Orange are in 5 years compared to these guys. I, for one, will be cheering for them from the central valley of California while southern Californians go to nearly anything else BUT an Anaheim NBA joke. Lead the way, Gruber and Lacob! Maybe someone like you will eventually lead the NBA back to the idea of a fan friendly venue!

Since: Nov 6, 2006
Posted on: March 14, 2011 4:47 pm

New Warriors owners promise playoffs or prizes

As a Warrior fan is certainly is encouraging to see ownership that really wants a winning team and a good realtionship with the fans. It will probably take a couple more years before the talent can be gathered that will allow the Warriors to make the playoffs. Lacob said on the radio that they will be pursuing a post scorer and a large guard. If they managed to get both of those in Free Agency they may make the playoffs next year, but we all know what a PITA it is to sign free agents if you aren't a marquee destination.

Since: Aug 4, 2008
Posted on: March 14, 2011 2:29 pm

New Warriors owners promise playoffs or prizes

I like that idea, in order for the team to be successful and not have to pay the fans they would have to invest in players to make the team better thus achieve their goal of winning games.

Not a bad idea and really novel as I have never heard of any other sport team offering these type incentives to the fans.

It would be an interesting to see the results.


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or