Blog Entry

LeBron James claims No. 1 Jersey worldwide

Posted on: April 13, 2011 11:10 am
Edited on: April 13, 2011 12:33 pm
 
LeBron James takes over top jersey sales spot from Kobe Bryant for the first time in seven years. Despite all the bad publicity, have things actually worked out for James' quest to pursue global icon status?
Posted by Matt Moore




Hail to the King, baby. 

In a stunning development, the NBA today announced a change at the top of the NBA jersey-sales leaderboard. From the NBA: 
LeBron James of the Miami Heat has grabbed the No. 1 spot on the NBA’s Most Popular Jerseys list, regaining the top ranking for the first time since April 2004. Los Angeles Lakers’ guard Kobe Bryant, who has owned the position since the start of the 2008-09 season, finished second overall for the 2010-11 season, while Rajon Rondo of the Boston Celtics rounds out the top three for the first time in his career.


Wait, the most hated man in America is now the most popular jersey-seller? He passed Kobe Bryant in the middle of a three-peat? Is this life? 

The development comes as a continuation of James' recovering popularity, as evidenced by his improvement in Q Rating recently . It's strange that James would be having this resurgence, even if the evidence is based on that of the casual fan. The biggest storylines of this season surrounding James are of the whole crying thing, the Heat's struggles, his mother getting arrested, and him generally making comments which make him look bad. Those are the stories that reach casual fans. It's almost as if the rampant media criticism of James that has existed outside and occasionally within the halls of networks affiliated with the NBA has backfired. 

Have we, the public, forgive James? Or is this more indicative of a disturbing concept: that "The Decision," as poorly conceived and even more poorly executed as it was, actually achieved its intended impact, of getting James on the market as a global commodity?  James angered fans in two major markets by passing them up, and stands as the top of the Most Wanted list by contrast in L.A. where Kobe fans balk at his ringless hands laying claim to the title of Best Player Alive. He is the player Boston fans most love to defeat, rivaling even L.A. at times, it seems. And yet there is, at the top of the sales chart. 

An alternative theory would be that James took over the top spot simply as a result of a team switch. All of the diehard LBJ fans who didn't turn on him after "The Decision" went out and bought new Miami gear. But I have a hard time believing James got big pickups from the biggest contingent of Cavs James jersey owners, those in the great state of Ohio, don't you? And given the perceived outcry and boo birds in New York, Chicago, and elsewhere, you'd have to think there's something more going on here than just collectors switching over. 

James delivered P.R. nightmare after P.R. nightmare this season. He's been blackballed from the MVP vote on account of his perceived popularity. His team is third in the Eastern Conference, he has no championships, and his marketing agency does a poor job in representing him, bosom buddies though they may be. James' personality and game have spoken for themselves, and whether we like it or not, it's working.

Hail to the King. Not the champ, but the King. 

Here's the run down of the numbers. 

Top 15 Most Popular NBA Jerseys:
1. LeBron James, Miami Heat

2. Kobe Bryant, Los Angeles Lakers
3. Rajon Rondo, Boston Celtics
4. Amar’e Stoudemire, New York Knicks
5. Derrick Rose, Chicago Bulls
6. Dwyane Wade, Miami Heat
7. Kevin Durant, Oklahoma City Thunder
8. Carmelo Anthony, New York Knicks
9. Dwight Howard, Orlando Magic
10. John Wall, Washington Wizards
11. Blake Griffin, Los Angeles Clippers
12. Shaquille O’Neal, Boston Celtics
13. Ray Allen, Boston Celtics
14. Paul Pierce, Boston Celtics
15. Kevin Garnett, Boston Celtics
Comments

Since: Dec 30, 2009
Posted on: April 13, 2011 9:57 pm
 

LeBron James claims No. 1 Jersey worldwide

Good or bad, publicity SELLS!


ad1_Colts
Since: Dec 7, 2010
Posted on: April 13, 2011 9:57 pm
This comment has been removed.

Post Deleted by Administrator




Since: Jul 5, 2010
Posted on: April 13, 2011 9:45 pm
 

LeBron James claims No. 1 Jersey worldwide

We can make all the excuses we want on these boards but the reality is we don't represent the majority.  The most hated person on these boards not only has the #1 selling jersey but was like the 2nd or 3rd highest vote getter in the Allstar game.  Something dosen't make sence here but numbers don't lie, however these boards do.



Since: Jul 5, 2010
Posted on: April 13, 2011 9:43 pm
 

LeBron James claims No. 1 Jersey worldwide

We can make all the excuses we want on these boards but the reality is we don't represent the majority.  The most hated person on these boards not only has the #1 selling jersey but was like the 2nd or 3rd highest vote getter in the Allstar game.  Something dosen't make sence here but numbers don't lie, however these boards do.



Since: Nov 24, 2009
Posted on: April 13, 2011 9:32 pm
 

LeBron James claims No. 1 Jersey worldwide

Yeah, and most burned as well.

Jess Sayin'



Since: Aug 19, 2006
Posted on: April 13, 2011 9:25 pm
 

LeBron James claims No. 1 Jersey worldwide

YAY... I'll ad a comment.
King with no RING.
No Championship ring.... nothing.
He's not fit to carry Kobe's JEWELRY BOX FULL OF BLING.
King of what? 
I don't believe a word of that and LeBron and his gang of Akron Clown Boyz didn't set up.
How come the rest of his gear is just sitting on shelves ?
This is a ruse. 
I'll bet LeBron and his buddies have pumped $750 to 1 million dollars into this deal to boost his sales even if they have to burn them in a barrel
because his brand is so dead it's life supports.
He has made so many stupid choices and said so many stupid things that now we ware supposed to believe that he has the #1 selling jersey because of sales?
SALES?
To whom?
It's like the High School Princess who sold the most tickets to the booster club who's old man was a Union leader in a small town
who sold them for her. (been there.. done that... escorted it out on the football field at the insistance of OUR homeroom reacher... She was not pretty.
came in second though... i'm still in therapy 30 years later).
My point is.
I don't belive a word of this and I heard the sales are based on sales from the official nba web site which really doesn't pass the smell test.
 

 



Since: Feb 16, 2009
Posted on: April 13, 2011 8:40 pm
 

LeBron James claims No. 1 Jersey worldwide

The big 3 are all at the very beginning of their max contracts.  The way those contracts work is they gradually grow larger as the years pass.  As do the rest of the member signed to the Heat.  Two are Three years from now Each of the big three will be making at least 4-5 million more EACH.  Just that alone puts them in the top 6 of the payroll not to mention them having to pay Mario Chalmers more money to stay as well as the expanding contracts of other players they want to bring in.  As for the Jerseys... Lebron is still incredibly popular and he SWITCHED TEAMS, meaning he changed his jersey as well.  All of his beloved fans across America then needed to get updated on their jersey collection.  THATS why he shot to number one, not that he became more popular with the move. 
Its like the time Kobe changed from 8-24 everyone had to get the new kobe jersey, Then he started winning championships and was at number 1 ever since.  With that I guarantee Carmelo Anthony will be top 5 next year for sure.



Since: Feb 15, 2008
Posted on: April 13, 2011 7:34 pm
 

LeBron James claims No. 1 Jersey worldwide

LMAO...............he can sell more jerseys than anyone in history for all I care. It still won't get him a ring although they are really trying hard to buy rings in Miami. Too bad there will be a hard salary cap next year which will make it almost impossible to configure a better team. I almost feel bad for the 3 egos! Really ........I am starting to tear up.

Get a clue dummy. The Heat's payroll ranks 21st in the NBA out of 30 teams. I mean take a look at the teams that are spending more money than the Heat.   I guess the Milwaukee Bucks and Detroit Pistons are trying to by a championship. The Heat's first round opponent, the 76ers, are 9th in the league in team payroll. I guess they're trying to buy a championship and undoubtedly will be favored in the series. People like you are either just morons, or you're so blinded by hate and jealousy that it makes you ignorant, stupid or both. I guess the 20 teams in front of Miami will have a rough time fielding a better team next year as well. 



Since: Sep 5, 2010
Posted on: April 13, 2011 7:04 pm
 

LeBron James claims No. 1 Jersey worldwide

LMAO...............he can sell more jerseys than anyone in history for all I care. It still won't get him a ring although they are really trying hard to buy rings in Miami. Too bad there will be a hard salary cap next year which will make it almost impossible to configure a better team. I almost feel bad for the 3 egos! Really ........I am starting to tear up.



Since: Aug 6, 2008
Posted on: April 13, 2011 6:37 pm
 

LeBron James claims No. 1 Jersey worldwide

He's been blackballed from the MVP vote on account of his perceived popularity.
Completely untrue. James is certainly a top 3 lock for MVP this season and if it wasnt for Rose's unbelievable season and the Bull's record, James would be the favorite. Just because of bad PR decisions does not "blackball" someone from an MVP race. And one would be hard-pressed to argue that James doesnt deserve a top 3 vote.


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