Blog Entry

Sacramento businesses pledge millions to Kings

Posted on: April 26, 2011 5:30 pm
Edited on: April 26, 2011 5:39 pm
Sacramento-area business reportedly pledged millions of dollars to keep the Kings from relocating. Posted by Ben Golliver. maloofs

There's no question that money talks in the NBA, especially when it comes to matters of relocation. A money-generating arena, sponsorship dollars, television deals and season ticket holder bases: these are the factors by which owners and the league evaluate markets.

Sacramento, a market that was thought to lose its team to Anaheim next season, reportedly received some great news on the money front on Tuesday, when Mayor Kevin Johnson met with NBA officials and local businesses to help demonstrate the community's financial support for keeping the Kings in Northern California.

The Sacramento Bee reports that, following the meeting, Johnson announced that millions of dollars in sponsorship money had been pledged with the goal of keeping the Kings in Sacramento through next season. 
The $10 million in business pledges aimed to show the NBA that Sacramento could financially support the team, and to convince the league to keep the Kings here rather than allowing them to move to Anaheim.
This morning, Johnson said, Sacramento businesses "made a down payment on the Sacramento Kings and this being their permanent home." Companies committing to support the team included Sleep Train, Golden One Credit Union, Zoom Imaging Solutions and Arden Fair Mall.
"We are for real and we are here to support the NBA and the Kings --not just for this year, but for many years to come," said Matt Mahood, president and CEO of the Sacramento Metro Chamber of Commerce.
The Maloof family, which owns the Kings, had taken steps to relocate the team to Anaheim and re-name it the Anaheim Royals. Now, suddenly, they are virtually invisible, with the NBA and local politicians essentially conducting their business for them.

These developments have led to ask some big questions, such as: "Who is running the Sacramento Kings?"
Note the continued absence of the Maloof family in all of this. These sponsorships were pledged to the Sacramento Kings, owned and operated by the Maloofs, a member of the NBA. These businesses pledged this money because KJ told them that otherwise, the Kings would be gone. The NBA has the power to tell the Maloofs they must keep the Kings here in Sacramento, and to wield that power wants to ensure that KJ isn't selling wolf tickets. Again: it's a reasonable quest.
But collecting local sponsor money is usually a task left for the team. In fact, I cannot think of any instance in which the NBA would collect local sponsor money for a team that doesn't deal with an NBA takeover of a team (hello, New Orleans) and a situation where the local owners have become so poisonous that the NBA would rather take the time and bear the expense to basically do the owners' job for them.
The NBA should be commended for standing up for Kings fans and the Sacramento market, regardless of whether their actions are motivated in part by a skepticism towards the Maloofs, a desire to prevent an over-saturation of the Los Angeles market or other outside reasons. 

In such an unstable situation -- in the Sacramento market, its ownership group and in the league as a whole -- the less change, the better. That makes the hard money put up by Johnson and the Sacramento businesses that much more important and influential.

Since: Sep 26, 2006
Posted on: May 7, 2011 6:09 pm

Sacramento businesses pledge millions to Kings

LOL......"Do I support them?"
Are you stupid?  By the way, I would question your sexuality with the way you put your words together.  You talk like a fag.

Since: Apr 15, 2008
Posted on: April 27, 2011 2:48 am

Sacramento businesses pledge millions to Kings

LOL....not sure where to start , "give us a team like the heat" or you calling me a "sasquatch"...

Sacramento did have a winning team, they couldn't win it all...and the fans abaonded them, shows how much the fans are truly dedicated to them...not many teams are like the Heat, actually..and they still draw fans..if your waiting on the Kings to have a Lebron, Wade or even a Bosh type player to support them, well it's going to be a long wait...maybe you can take the trip to Anahiem to watch them play.

Do you support them? do you buy tickets? jerseys? souvenirs? you probably don't even watch them on TV.

Since: Mar 19, 2008
Posted on: April 26, 2011 11:53 pm

Sacramento businesses pledge millions to Kings

All the Kings fans want are some franchise players to root for, like Chris Webber, Mike Bibby, and Vlade Divac were.They don't have that yet, but maybe in a year or two a Jason Thompson will be that guy. I was watching a stream earlier in the season and saw a commercial promoting Kings tickets, and who did they promote the most? Not one of thier players, but one of thier freakin cheerleaders was the main focus of a professional men's basketrball team. They even promoted a bobblehead night in honor of that really popular cheerleader I mentioned! That's not a way to get fans to want to see your players, so hopefully someone there can step up and become the next Webber in that town.

Since: Sep 26, 2006
Posted on: April 26, 2011 10:58 pm

Sacramento businesses pledge millions to Kings

STFU idiot.  Sacramento fans are the best in the world.  Give us a team like the Heat.  We'll have our house filled every night sasquatch.

Since: Apr 15, 2008
Posted on: April 26, 2011 10:34 pm

Sacramento businesses pledge millions to Kings

Are the millions going to make up for the 12,000 people a game that show up to watch them? Are Sleep Train, Golden One Credit Union,Zoom Imaging Solutions & Arden Fair Mall major corporations? I'm not from Sacramento, but I'm guessing no. How are any of these things going to generate more interest from a fan perspective? People don't care about basketball in Sacramento, it's obvious by the attendance numbers over the what if some people put up some money, if no one is going to support the team....then your beating your head against the wall & all your doing is delaying the inevitablity of them moving in the near future.

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or