Blog Entry

LeBron James will open fancy pants new store

Posted on: June 3, 2011 2:08 pm
Edited on: June 3, 2011 2:09 pm
Posted by Matt Moore

Business is business, and it doesn't stop for anything, not even the Finals. LeBron James has never been considered to be a guy with impeccable timing, and this week was no different. Even after winning Game 1 of the Finals in the biggest series of his career, he was still aiming for that goal of being a "global icon" his people have talked about for years. After Game 1, USA Today reported a press announcement was released detailing James' investment in a new luxury apparrel and design store.
The Miami Heat superstar is partially bankrolling a planned luxury lifestyle concept store called "Unknwn" that's slated to open in Miami this fall.

James' brand took a beating after he jilted the Cleveland Cavaliers and his home-state fans in Ohio last summer on his ESPN special, The Decision. But everybody loves a winner.

With James now three victories away from his first NBA title, the Nike endorser is expanding his business portfolio via a financial stake in a planned retail store owned by Chris Julian and other investors.
via LeBron James invests in luxury retail store dubbed 'Unknwn' - Game On!: Covering the Latest Sports News.

The details of the release: 

On the heels of a stunning Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, NBA MVP, business mogul and fashion icon LeBron James has announced that he will launch a new, modern luxury concept store in Miami for fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 product, will be called Unknwn.
James has always chosen to ride the line of fashion, style, celebrity, and athleticism. He wants to be everything to everyone. But this was again poor timing. The Heat need the focus to be on basketball. Want proof? Try Game 2. This didn't distract them, but it didn't help, either. 

But as The Basketball Jones points out, this seems like a solid business model going forward. Like I said, business. 

(HT: TBJ via PBT)

Since: Dec 16, 2006
Posted on: June 3, 2011 2:47 pm

LeBron James will open fancy pants new store

All I can say is :  WHAT A TOOL!  Maybe he should fashion a "born-again virgin" chastity belt for his mom!  Invariably, Delonte would probably have a key!

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